Michael Lerner

Michael Lerner

Account Manager
Rank Ranger
Location
New Jersey
Bio
Michael has his sights on being a Rank Ranger Scout. Always searching for the perfect website, scouring the world for SEO tips, optimizing photos, content and links. Whatever can be projected from an LED screen, can be a marketing tool.

Michael believes that Rank Ranger is the ultimate haven for SEO warriors and is passionate about guiding them to find the best way to use our SEO software - reports, graphs, tools and white label features - to improve the way they manage SEO and digital marketing!
Posts

Google AdWords Daily Performance Report

The new Daily Performance Report is a deep dive opportunity for AdWords buyers. It’s data is a sure fire way to track and maximize your PPC campaigns. Using the full breadth of Rank Ranger’s PPC and AdWords reports, you can keep your Google Campaigns profitable and Key Performance Indicators at high levels.

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Google Core Algorithm Update

Google and John Mueller confirmed yesterday, January 12 that Google ran an update to its core algorithm, the first major shift in 2016.

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Related Search Awakens! Meet the Brain Update

Google has not confirmed a major algorithm update, yet something big is happening based on our analysis.  Rank Ranger's Features Graph analyzes SERP page 1 features data and stability for more than 100,000 select keywords per day, and it's reporting that RankBrain has ratcheted up its influence in Google’s Special SERP Features - especially Related Search. 




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Google's Local Search Filter Retired

Google removed the local search filter from its graphical user interface last week, thus preventing users from manually checking rank for a location other than their own.  Previously in the Chrome browser, there was a custom search setting that allowed you to filter search results based on a specific locale. That feature setting is now missing from most countries. How will this affect your rank tracking reports?


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Did you know that Google Uses Humans to Create Better Algorithms?

Google is hands on in the beginning stages of algorithm changes. Did you know that Human evaluators take Google's website quality guidelines and then look at different webpages and grade the Search results accordingly. These evaluators, take web pages that Search delivers and rate them.

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Landing Page Traffic Insights Report

Our new Landing Page Traffic Insights report reveals deep dive analytics to discover the trending landing pages in your domain. That way, you can keep tabs on performing blog posts and content pages, to make sure they continue to deliver.

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SMX Israel: Rank Brain and Artificial Intelligence

Two topics of interest came up at SMX Israel during separate talks I attended. One was Rank Brain and the future of Artificial Intelligence (AI) or Machine Learning. The second was details about the new field of Apps Search Optimization.

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Analyze the Value of Social Engagement in Insight Graph

If you've been searching for that final piece of the puzzle to help you tell your social media success story, I've got great news for you!  In addition to the launch of an awesome variety of colorful Social Analytics reports containing rich metrics from Facebook, Twitter, YouTube, LinkedIn and Instagram, you can now create Insight Graphs with a blend of social media account data too.  For example, perhaps you'd like to show your client the affect that social media marketing on Twitter and Facebook has had on site traffic...


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Google's Penguin Causing Rank Fluctuations

The Rank Ranger Risk Index has really shown large fluctuations over the past two days. On October 20th it red lined over 100+. 

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Google Hacked Site Algorithm Update

Google announced, that they are now making efforts to remove sites that have been hacked from search results to improve the quality of search.

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Refining Your Website for Local Clicks

When Google talks about local, there's two different aspects, Geo-location by country and geo-location by city or local area, zip code, town or city. To begin with, national geo-location can be set up from the top level URL, using country specific URL extensions. Local search for a city or zip code can be enhanced by great content highlighting local service.

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Google Ranking Factors and Marketing KPIs

Marketing KPI, SEO and ROI, can be described as the most important factors for a website's popularity and profitability. In a Webmaster Hangout with John Mueller recently, Google emphasizes that clicks, conversions and time on page are good measures that users like your site, but they don’t influence your website's SEO rankings one way or the other. Those conversions while not ranking factors in themselves are important indicators of your return on investment of your website.

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Feeding Google's Knowledge Graph the Correct Data

Google’s Knowledge Graph provides an easy reference and quality answer for people’s queries when they look for general answers to research questions. Learn some tips on how to coax the Google algorithm to recognize your website and information in the knowledge graph.

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Google Panda 4.2 Emerged on July 18th

You may remember that I alerted you a few weeks ago that a new Google Panda update was coming soon - well it emerged on July 18th and is reported to be rolling out slowly in the upcoming months. Will it affect your site?


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Googlebot's Mission: Scan, Index, Cache & Rank the Web

Did you know you can view Google's cached versions of your sites?  In addition to crawling, indexing and ranking the web, Google saves snapshots of sites and the actual page code.

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Google's Advice on When to Launch a New Website

Google's John Mueller was asked in the Webmaster Hangout, what's the best method of launching a new site? Do you wait until every ALT tag, lang ref, meta tag is added and every page is keyword optimized? Or do you launch when the site looks solid, acts responsibly in all links and purposes but is not perfected from a SEO standpoint?

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Google Panda Update Coming Soon

When Google employees talk about the Panda update being run across the web in the next two to four weeks, we all want to understand more about how the algorithm changes might affect the sites we manage because historically, Google Panda and Penguin updates have disrupted rankings across the entire web.

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Wikipedia’s Shift to HTTPS Triggers June 17 Fluctuations, Google's Algorithm or Search Bug?

For some time Wikipedia, Google’s highest ranking website has been planning a change in its domain protocol; from HTTP to HTTPS. Now that it's happened, the new Google Search ranking signal, HTTPS, has created ripples across the web when Wikipedia's new website took effect.

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Landing Page Flux, the Business of Google’s Algorithm

Often Google Search Results will include links and descriptions that are not for the target page you intended your audience to reach as the result of a search.  That landing page may not be optimized for conversion and therefore can lead to higher bounce rates and less time spent on the site, both detrimental to rankings.

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Increase Clickthrough Rate (CTR) & Improve Rank

Googlebot is scanning your site constantly, pulling SERP descriptions, and a lot of algorithmic information to create Organic Search results, snippets, Knowledge base graphs, local map results, etc. John Mueller advises that improving clickthrough rate can help rank.


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Google, The Guiding Hand of SEO

Google's Webmaster Central hangouts demonstrate that they have a powerful, yet caring hand in all matters related to internet and search,but can we reconcile AdWords Paid vs. Organic search?

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AdWords Reports: Analyze AdWords Campaigns & Keywords

Business has been paying mega bucks across the web on keyword based advertising.  Google made $59 billion in 2014  in AdWords revenue. If you contributed to those billions, you owe it to yourself to analyze your AdWords ROI.


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Google Changes Format for Local Results

Google has thrown a new local result page into the mix in some categories and in some markets. Our findings show that when a person searches for a local food or hotel, Google has replaced the old local maps, that detailed location, phone and balloon, with a new version of the local pack.

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