Did you blink? Because if you did you may have missed Google's clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! How does it connect to the November 2019 Local Update?
We'll cover the latest update incarnation as well as changes and tests to the SERP that brought Google's travel domination to all-new levels, kicked Featured Snippet URLs out of the organic results, and gave recipe hunters one less reason to click on your site!
It's on. Welcome to the December edition of the SERP News!