Carolyn Lyden

Carolyn Lyden

Search Hermit
Carolyn is the President and Lead SEO at Search Hermit.

She helps established women-owned businesses improve their digital presence through SEO and content strategy that drives sustainable business growth and creates a stronger online presence.

You can find her on Twitter as the admin of #SEOChat every Tuesday at 1 PM EST.

Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing

If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Confirmation bias is everywhere nowadays though you may not always see its effects directly. As confirmation bias is often not easily observed, it can cloud our marketing decisions and cause us to treat our potential clients poorly. Keeping confirmation bias at the forefront of our decision-making processes is critical to being both an effective and ethical marketer.

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