Carolyn Lyden

Carolyn Lyden

President
Search Hermit
Bio
Carolyn is the President and Lead SEO at Search Hermit.

She helps established women-owned businesses improve their digital presence through SEO and content strategy that drives sustainable business growth and creates a stronger online presence.

You can find her on Twitter as the admin of #SEOChat every Tuesday at 1 PM EST.
Posts

Your Clients’ Top SMB Local SEO Questions Answered


As someone constantly immersed in SEO questions, audits, implementation, and troubleshooting all day, every day, I think many SEO specialists often forget that what seems like basic, general knowledge to us is often completely foreign to small businesses (SMBs).

This is especially true as they’re often juggling many things like running their businesses, managing finances, marketing, hiring, and much more. Here are the top questions that local SEO agencies and consultants should make sure to answer for prospects and clients.

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Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing


If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Confirmation bias is everywhere nowadays though you may not always see its effects directly. As confirmation bias is often not easily observed, it can cloud our marketing decisions and cause us to treat our potential clients poorly. Keeping confirmation bias at the forefront of our decision-making processes is critical to being both an effective and ethical marketer.

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