After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.
Where was the huge jump in sales we were expecting?
After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.
In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.
This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.