Darrell Mordecai

Darrell Mordecai

Content Marketer
Rank Ranger
Location
Israel
Bio
Darrell is a content marketer at Rank Ranger. While working as the SEO manager at a small marketing agency, Darrell discovered his love of marketing and SEO.
Posts

How to Create a Link Building Strategy - Announcing the New Rank Ranger Backlink Checker


Backlinks.

One of the foundations of any SEO strategy.

However, just running out and trying to build links will leave you spinning your wheels and going nowhere, fast.

To see your site traffic growing month after month, you must be strategic about your link building. Your strategy must be built on sound research.

In this post, I’ll be showing you how to create a well-thought-through link-building strategy.

Also, I want to use this post to announce our new Link Explorer. Using the link explorer together with our link tracker will give you everything you need to run a successful link-building campaign.

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What Are Backlinks (and How You Build Them)


If you are new to SEO then most likely you’ve heard how important backlinks are.

But…

Before running out to earn links or worse yet, buy them on Fiverr, you must have a good understanding of:
  • What backlinks are and how they improve your SEO
  • How to create an actionable SEO strategy that skyrockets your site
  • How to build high-quality links
  • Which links you should go after and which ones you should avoid like the plague

I’ll cover it all in this post.

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SEO Trends for 2021- Part Two


About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights.

Wondering if anyone would reply, I waited...

After a few days, I was literally swamped with great content. So much so that I had to break it up into different parts. This is part two.

In part two you'll learn:
  1. Google’s long term content goals and how that could affect your content strategy today
  2. How Google uses machine learning to understand your content and how you can easily use this to your advantage
  3. How to can easily use online reviews to scale your local business rankings
  4. How to broaden your SEO strategy to include other tools and platforms 


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Getting started with an SEO API


Every good digital marketer loves data.

The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re flying in.

The same is true of SEO.

With that said, there are many different ways to present data. Each presentation tells a different story. Each story gives you unique insights.

This means not every tool or data set will help a marketer find the insights they are looking for. You can’t build a cabinet with just a hammer.

This brings me to the subject of APIs for SEO.

There are times when the standard toolset just isn’t enough. Many marketers turn to APIs when they need their data presented in a specific way.

In this post, I’ll be covering what an API is and how you can use one to improve your SEO. I’ll also show you how you can get started using Rank Ranger’s API. 

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SEO Trends for 2021 - Part One


It seems like just yesterday when 2021 rolled in. Although it’s already March, we decided to reach out to SEO experts to pick their brains.

We wanted to know what SEO trends to look at for the rest of 2021.

Now you might be wondering…

What’s the point in creating another expert roundup?

I wanted to create a resource that will help you the reader really scale up your SEO for 2021 by understanding the emerging trends. A resource that will help you turn knowledge into actionable insights.

Without further ado, here are the emerging SEO trends for 2021 part one.

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13 Step SEO Checklist for New Websites


Having worked in a small marketing agency, I’ve had the opportunity to work on many sites in many different industries. Seeing a site gaining traffic and eventually, organic conversions is a really rewarding experience.

However, there was one thing I never got to work on.

A brand new site.

When I finally got my hands on one I discovered…

It took ages to get any traction.

I discovered there are some concrete steps you can take that will set your site up for success.

Getting this right in the beginning, will substantially speed up your site’s progress and get you out of the sandbox as quickly as possible.

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How to Use Google Search Console to Improve Your Rankings

Google Search Console is a great rank tracking tool.

In fact...

Even though I use a paid rank tracker, I still start my rank tracking journey with Search Console.

The reason is...

Search Console gives me an inside scoop into how Google understands my blog posts (which is difficult to see when using a paid rank tracking tool.)

Using this data, I’ll make my first optimizations and then move over to my paid rank tracker for a more detailed analysis.

In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.

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Rank Tracking for Video SEO


It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

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SERP Feature Rank Tracking


There is no question, SEO has changed dramatically over the last few years.

Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.

In that world, getting to the top of Google meant everything.

Fast forward a few years and Google Search is now filled with visually distracting SERP features that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.

In this post, I’ll show you how to use your rank tracker to find insights that will help improve your site’s traffic potential.

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How to Create an SEO Dashboard


As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.

To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.

The question is...

What metrics should you track?

Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.

To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.

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How to Create Compelling Blog Content Based on Analytics Data



Important question. How many businesses have blogs and produce content?

Now, this follow-up question might be a little disturbing...

How many businesses actually track their content marketing success?

There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.

The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track. 

In this post, I'll show you some key Google Analytics reports that show you how well your content is doing. 




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International and Search Engine Rank Tracking


Business owners often fight for every bit of Google traffic they can get. The problem is, with so many businesses going online, Google is becoming more competitive with each passing day.

However, there are two traffic sources that are all too often overlooked.
  • Traffic from search engines other than Google
  • Global traffic

What’s more, these traffic sources tend to be less competitive than the US Google traffic.

The question is should you take advantage of these traffic sources?

In this post, I’ll be looking at the global search engine market share to show you how much you could potentially expand your business. 

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What is a Marketing Dashboard?


Marketing joins two worlds.

On the one hand, there is the creative side which connects with the end-user. Wedded to the creative side is the analytical side.

Analytics and data tell marketers if their creative efforts are paying off. 

Any online business that has a presence on multiple channels and platforms will have many sources of data all reporting on different aspects of the campaign.

Keeping track of all of these data sources is difficult. Making sense of it all is almost impossible.

To solve this problem, marketing dashboards were created.

In this post, I’ll be going through what marketing dashboards are, how they work, and why you need them.

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PPC strategy: How to Leverage Paid Traffic to Increase Conversions at a Minimum Cost


There comes a time when a website owner wonders when it’s time to start running paid ads.

There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.

The big question is:

How do you effectively run ads without wasting your hard-earned money?

In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.

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How to Create Blog Content That Truly Resonates With Your Audience


How do you do keyword research when creating new blog content?

Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…

As content creators, we are no longer Search Engine Optimizers.

In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.

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How to Use Your Rank Tracker to Improve Your Rankings (Case Study)

You have your rank tracker all set up. You’re tracking your URLs. Now what?

If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you.

In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is currently at and what strategy ideas I’ve come up with to move the project forward.

I’ll be touching on:
  • Google Search Console vs paid rank trackers
  • How to choose which keywords to track
  • Some strategy ideas based on the data



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My Biggest SEO Mistake and How You Can Avoid it



After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.

Where was the huge jump in sales we were expecting?

After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.

In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.

This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.




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What Causes Rank Volatility and how to Deal With it (3 Case Studies)



What do you do when your rank tracker is showing you unstable pages? Firstly...

Don't panic.

Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.

In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.

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The Hands-On Guide to Winning Featured Snippets (Part 2)


Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like.

At some point, he threatened to fire us. He wanted better rankings. By next week.

Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said could persuade him. Since his site was ranking on page one of Google for many terms, Featured Snippets seemed like a great option that could yield results within a week. After a stressful week of running tests and experiments on my own, I was able to get some impressive looking Featured Snippets for the next meeting. Crisis averted.

Having gone through that experience, I wanted to create a deep and comprehensive guide that could help you come up with strategies for winning Featured Snippets. This is part 2.

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The Hands-On Guide to Winning Featured Snippets (Part I)


SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity.

Featured Snippets.

Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially higher click through rates than even the top-ranking URLs.

This two-part guide is a thorough how-to manual to winning Featured Snippets. In part one of this guide, you'll learn why Google creates Featured Snippets in the first place and how to find Featured Snippet opportunities.

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