Darrell Mordecai

After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.

Where was the huge jump in sales we were expecting?

After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.

In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.

This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.




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What do you do when your rank tracker is showing you unstable pages? Firstly...

Don't panic.

Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.

In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.

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Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like.

At some point, he threatened to fire us. He wanted better rankings. By next week.

Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said could persuade him. Since his site was ranking on page one of Google for many terms, Featured Snippets seemed like a great option that could yield results within a week. After a stressful week of running tests and experiments on my own, I was able to get some impressive looking Featured Snippets for the next meeting. Crisis averted.

Having gone through that experience, I wanted to create a deep and comprehensive guide that could help you come up with strategies for winning Featured Snippets. This is part 2.

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SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity.

Featured Snippets.

Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially higher click through rates than even the top-ranking URLs.

This two-part guide is a thorough how-to manual to winning Featured Snippets. In part one of this guide, you'll learn why Google creates Featured Snippets in the first place and how to find Featured Snippet opportunities.

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