Darrell Mordecai

As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.

To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.

The question is...

What metrics should you track?

Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.

To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.

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Important question. How many businesses have blogs and produce content?

Now, this follow-up question might be a little disturbing...

How many businesses actually track their content marketing success?

There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.

The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track. 

In this post, I'll show you some key Google Analytics reports that show you how well your content is doing. 




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Business owners often fight for every bit of Google traffic they can get. The problem is, with so many businesses going online, Google is becoming more competitive with each passing day.

However, there are two traffic sources that are all too often overlooked.

• Traffic from search engines other than Google
• Global traffic

What’s more, these traffic sources tend to be less competitive than the US Google traffic.

The question is should you take advantage of these traffic sources?

In this post, I’ll be looking at the global search engine market share to show you how much you could potentially expand your business. 

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Marketing joins two worlds.

On the one hand, there is the creative side which connects with the end-user. Wedded to the creative side is the analytical side.

Analytics and data tell marketers if their creative efforts are paying off. 

Any online business that has a presence on multiple channels and platforms will have many sources of data all reporting on different aspects of the campaign.

Keeping track of all of these data sources is difficult. Making sense of it all is almost impossible.

To solve this problem, marketing dashboards were created.

In this post, I’ll be going through what marketing dashboards are, how they work, and why you need them.

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There comes a time when a website owner wonders when it’s time to start running paid ads.

There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.

The big question is:

How do you effectively run ads without wasting your hard-earned money?

In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.

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How do you do keyword research when creating new blog content?

Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…

As content creators, we are no longer Search Engine Optimizers.

In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.

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You have your rank tracker all set up. You’re tracking your URLs. Now what?

If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you.

In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is currently at and what strategy ideas I’ve come up with to move the project forward.

I’ll be touching on:

• Google Search Console vs paid rank trackers
• How to choose which keywords to track
• Some strategy ideas based on the data

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After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.

Where was the huge jump in sales we were expecting?

After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.

In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.

This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.




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What do you do when your rank tracker is showing you unstable pages? Firstly...

Don't panic.

Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.

In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.

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Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like.

At some point, he threatened to fire us. He wanted better rankings. By next week.

Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said could persuade him. Since his site was ranking on page one of Google for many terms, Featured Snippets seemed like a great option that could yield results within a week. After a stressful week of running tests and experiments on my own, I was able to get some impressive looking Featured Snippets for the next meeting. Crisis averted.

Having gone through that experience, I wanted to create a deep and comprehensive guide that could help you come up with strategies for winning Featured Snippets. This is part 2.

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SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity.

Featured Snippets.

Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially higher click through rates than even the top-ranking URLs.

This two-part guide is a thorough how-to manual to winning Featured Snippets. In part one of this guide, you'll learn why Google creates Featured Snippets in the first place and how to find Featured Snippet opportunities.

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