Every good digital marketer loves data.
The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re flying in.
The same is true of SEO.
With that said, there are many different ways to present data. Each presentation tells a different story. Each story gives you unique insights.
This means not every tool or data set will help a marketer find the insights they are looking for. You can’t build a cabinet with just a hammer.
This brings me to the subject of APIs for SEO.
There are times when the standard toolset just isn’t enough. Many marketers turn to APIs when they need their data presented in a specific way.
In this post, I’ll be covering what an API is and how you can use one to improve your SEO. I’ll also show you how you can get started using Rank Ranger’s API.