When creating content, understanding user intent is key.
Now as an SEO myself, I have been analyzing user intent for a while.
The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other words, search intent is far more complex than looking for informational, commercial, navigational, and transactional intent.
With that in mind…
In this post, I’ll show you how to easily spot some of the various user intents that appear on a Google SERP so that you can generate more traffic by targeting more users.