As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.
To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.
The question is...
What metrics should you track?
Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.
To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.