Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on.
The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But where do you start when doing keyword research? How do you find the most pertinent keywords and topics?
Here are the basics of how to do keyword research so that you can start the process of getting your web content on the right track!