Shiri Berzack

Rank Ranger
Bio
Shiri brings her knowledge in online marketing and social media, among other things to the Rank Ranger team. She's excited to be a Ranger and looks forward to wearing the ranger hat and getting her sheriff's badge in the SEO force.
Posts

How to Use Keyword and URL Tags

When it comes to data management, organization is key to being able to perform at your best. Rank Ranger wants to make this as simple as possible, therefore, in many reports, you are able to filter your data according to tags that you have added to your campaign. Follow the basic steps in this post to add tags to your campaigns.

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How to Track Your App in the Apple App Store

The world is moving to mobile, and we need to move with it. Rank Ranger is excited to announce the newest addition to the Search Engine list, the Apple App Store! Read on to discover how to set up your App Store Tracking campaign.

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Major Fluctuations in the Google SERPs

The Rank Risk Index has been red hot for nearly a week, and with no word yet from Google, we are wondering what is causing such strong SERP fluctuations.

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Google is Closing Doors on Doorway Pages

In Google's ongoing efforts to improve user experience by cutting down on webspam, they have announced that they plan to take action on Doorway pages. What are Doorway pages? Read on.

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SEO Widgets: Performance at a Glance

Add life and color to your reports with Rank Ranger’s SEO Widgets. Adding an SEO Widget to your report is quick and easy and gives them an added level of interest for managers or clients who are reading your reports. You can use one or more widgets to provide a performance summary as a perfect introduction to your impressively detailed SEO reports. 

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App Indexing & Mobile-Friendly Rank to Improve Search

Google has made many moves towards promoting mobile-friendly sites, including allowing their algorithm to detect if a mobile site is configured correctly and viewable on mobile devices, making it easier for users to identify mobile-friendly content. They have also introduced app-indexing which allows them to surface useful content from apps to display in search results.

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Filter Rank Data with Keyword Tags

Rank Ranger’s Tagging feature is extremely useful when trying to group certain keywords by category, website, industry or a variety of other options. In this blog post you can learn how to sort these tags by numbers such as 5, 10, 30...

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ASO: Track Google Play Rank for Your Mobile App

As the world moves towards mobile, it is increasingly important to be available to potential users on the medium they are most using - their mobile phones. Using Rank Ranger's Exact URL tracking method, you are able to track your mobile app in the Google Play store, and therefore able to monitor and improve your ASO - App Store Optimization.


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Google Warns Against Blocking Their Mobile Bot

In the past, Google has warned against blocking Googlebot from crawling specific aspects of your website, and now the warning has been extended to mobile sites. Google's Zineb Ait Bahajji announced on Google Plus that blocking Googlebot for Smartphones will have a negative effect on your snippet in the mobile SERPs. 


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Google Pigeon Flight Plan: More English Speaking Countries

New Google Maps and Classic not matching up, Packs reduced from 7 to 3 - the Pigeon has reached most English speaking countries, causing upset in the local SEO world.

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Steady Stream of Penguin Updates Ahead

Google has indicated that they will now be making continuous updates to the Penguin Algorithm, rather than their current method of making fewer major updates. 

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Google Is Rewarding Mobile-Friendly Sites

Google is experimenting with using mobile-friendliness as a ranking signal, so it is now more important than ever to confirm that your site is mobile compatible. Learn more about the requirements and use our On-Page Keyword Optimization tool to improve your landing pages and confirm that a page is eligible for Google's Mobile-friendly label.

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Google Webmaster Hangout on Penguin 3

In yesterday's Google Webmaster Hangout, John Mueller confirmed that the Penguin algorithm update is still rolling out. Launched more than 2 weeks ago, it is slowly rolling out to index all sites that have made improvements after being affected by the previous Penguin, and to target new sites that may have been missed in the last update.

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Bing's Emoji Search

With Bing's latest search update you can search using emojis and get the results you're looking for. As mobile devices become a permanent attachment to our lives, emoji have become an everyday form of communication from text messages to social media posts. Bing realizes the importance of this language and therefore have included this functionality into their search engine. 

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Google Pirate Update Fights Piracy

Have you noticed a major drop in rankings for sites that host pirated content or violate copyright laws? We've learned that Google has rolled out a new Pirate Update, similar in behavior to the one they pushed out more than 2 years ago with the goal of helping copyright owners fight pirates.


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Google's Penguin 3.0 Algorithm Update Impact

Are you one of the many webmasters and SEO professionals who have been anxiously anticipating the arrival of the latest Google Penguin Update?  Google has confirmed that they rolled out the Penguin 3.0 update on Friday and our Rank Risk Index accurately reported major Google SERP fluctuations.

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Is the Penguin Refresh Here?

In September John Mueller announced that a Penguin Update would most likely happen before the end of 2014. This meant that we needed to monitor our Rank Risk Index more closely, and it paid off. Take a look at this weekend's activity...

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Google Panda 4.1 Targets Low Quality Content

Panda 4.1 is set to improve the algorithm by identifying low-quality content with better precision, resulting in greater diversity of high-quality sites in search results.

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Get Ready for Penguin 3.0

In the latest Google Hangout an interesting question was asked, with an even more interesting answer: "Will the Penguin 3.0 launch in 2014?" John Mueller's guess is yes. It seems that there will be an update, and we will be told when something is happening. 

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Updated Search Box Within Results on Google

You may have noticed when searching for certain sites that have a built in search, the search box appears along with sitelinks on a Google SERP. Now, Google has updated these search boxes in three ways.

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Twitter Analytics for Everyone

In July I posted about Twitter introducing analytics for organic tweets, however that was only for business and verified accounts, meaning if you had already run ads with Twitter, you could access this. Now Twitter has introduced analytics for everyone, giving people more information about their Twitter accounts without using a third party tool.

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Facebook Click Baiting Is No More

Facebook has announced two major improvements to the news feed. While these improvements are aimed at customers, it is beneficial for companies in the long run. They are taking a stand against click-baiting and a move toward video sharing in this update to their algorithm.

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Google Easter Eggs for Query Refinements

Now you can search any query and get the same effects that are returned when search for one of Google's "Easter Eggs". This makes for fun games with friends and messing with your colleagues!

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Something Is Up With Google

Possibly the most significant update of 2014 has hit Google! Our Rank Risk Index has been showing fluctuations since August 8th and today a major spike is clear. Google has not yet made an announcement but it is clear that something is going on.

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SERP Count As Is vs Explicit Domain Count

Make a better informed rank tracking decision when setting up an SEO campaign, let's explore the SERP (count as is) and SERP (explicit domain count) ranking system count options.

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Embedding a Tweet, in Twitter

Twitter has come out with a new feature (currently only available on the mobile app) where you can "Copy link to Tweet", in other words embed another tweet into your new tweet. This is a great alternative to simply retweeting or even quote retweeting, because you now have the opportunity to give your own complete opinion on another tweet, while still giving your followers the reference of the original tweet. 

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How To Track Exact Website Rankings

Rank Ranger offers three ways to track rankings: counting SERP as is, explicit domain count without duplicate results or Exact URL. Today we'll explore what you can accomplish with the Exact URL option.


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How to Compare Keyword Rank to Website Visibility

The Rank Ranger daily rank tracker shows changes in domain rankings per keyword, giving important insight into the success of a website. However that is only indicated by the single keyword, it is also important to gain a holistic view of the success of a website across all keywords being tracked, which is why Rank Ranger has included the Visibility Score. 

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Twitter Analytics for Organic Tweets

Twitter is bringing an analytics dashboard to organic tweets! This dashboard has a variety of information to view and analyse in order to make better decisions about your future tweets. 

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Will the Removal of Authorship Images Affect CTR?

Recently Google has taken the decision to remove Google Authorship images from SERPs. This comes as quite a surprise to many and has become a large discussion on forums. I am now at a crossroads in deciding whether this was a positive move or not. Here are my thoughts, please add your own in the comments.


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Google's My Business Takes Over Local Search and Maps

Recently Google rolled out their My Business platform to make it easier for businesses (particularly local businesses) to reach their customers. It connects your Google+ page, Google Places and Search Results. Now they have gone a step further and connected the Google Places and Maps to become the one interface through Google My Business.

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Facebook Updates Video Ranking

In the last six months, the number of videos being watched on facebook has doubled, meaning that the number of videos being uploaded is also steadily increasing. So, facebook has updated their algorithm to rank videos more effectively, showing more relevant content to users.

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A Whole New Look for Analytics

The Rank Ranger Analyse section provides an array of reports featuring data integrated directly with your Google Analytics and Webmaster Tools accounts, presented in a simpler and more appealing format for you to share with clients, management or anyone else who might need to see them.  These reports have recently received an upgrade that provides even more impressive visuals that we think will help those who are less SEO-savvy to better understand the results of your efforts.


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Don't Redirect Users to Your Mobile Homepage

Google has announced that they will now be monitoring mobile redirects to continue to deliver high quality results to end users. These sites will not be penalized in their rankings, but will rather be shown on SERPs with an additional line stating "May open the site's homepage".

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Use Your Custom Domain for Our SEO Reports Portal

Rank Ranger offers its White Label Portal so you can impress your customers with professional and personalized SEO reports in an interactive cloud-based platform, and a new premium feature allows you to do so using your own domain.


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How Visible is Your Domain Online? Introducing Visibility Graph...

Introducing Rank Ranger's Visibility Graph! This revolutionary new report gives you a look at your site's visibility on Search Engines and allows you to easily compare to your competitors.

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Have You Noticed Our Platform Updates?

Over the past month, we have introduced many updates to our platform. To help you integrate these updates into your everyday SEO activities, here is a short summary with links to resources to help you learn more about each update.

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Facebook Cuts Down on Auto-Shared Content in the News Feed

There have been more and more apps sharing content from personal facebook profiles without explicit action required, creating a more crowded News Feed and often surprising users by the content that they have shared. Now, facebook is taking action (by tweaking their algorithm) and cutting down on the number of these posts that will appear in your News Feed.

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Google is Now Understanding Javascript

For many years webmasters have struggled with the issue of using Javascript as it could affect their SEO efforts and position in SERPs. The many benefits of using Javascript and similar languages needed to be weighed against having content on your site that Google could not read and therefore could not boost your SEO. Now Google has announced that this is no longer the case as, after a lot of hard work, they are now able to analyze Javascript and read a page better and more closely, like a real browser, and include this information in their algorithm.

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Google Panda 4.0 Update is Here

Yesterday, we noticed another large disruption in our Rank Risk Index, indicating some activity in the Google Algorithm. Today that was confirmed when Matt Cutts announced on Twitter that Google had launched Panda 4.0 and will be rolling out updates, so keep your SEO heads on and monitor your rankings carefully over the next few weeks.


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New Landing Page Performance Report Includes Social, Rankings, Backlinks and Analytics

Tracking performance of a website's landing pages can be a challenging task, and it is becoming increasingly more important to track where your keywords are sending customers as well as which pages users are sharing around the web. That's why we have expanded our Landing Page Performance report features to include rank distributions, social metrics, backlinks and analytics - giving you all the landing page information that you need, in one report. 

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Are Backlinks Becoming Less Important on Google?

Google has been making it clear for some time that their focus when ranking sites is shifting to being based on content more than other factors. Google's Matt Cutts reiterated this in his latest video put out on the Google Webmasters Youtube page, by telling us that backlinks will not disappear but will, over time, become less important.

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New Advancement's at Facebook's f8 2014

April 30th was Facebook's annual global developer conference in San Francisco, f8, and they had a number of exciting developments to announce. Mark Zuckerberg announced that Facebook will be focusing on developing of apps, privacy for users and cross platform tools. These developments offer more than ever to developers and to users.

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How Does Google Choose a Title to Display on a SERP

Matt Cutts' new video looks into where Google takes the titles and descriptions that are found on SERPs from. He received questions from people claiming that different titles are shown for different queries and that an H1 title is sometimes showing. The simple answer is, Google chooses the best title and description for your site appropriate to the query being searched.


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Big Google AdWords Announcement

Google has made a big announcement concerning Google AdWords. However it's not as scary as some may have thought it would be. There are 10+ new features that are being introduced into AdWords to help the user get more value out of their AdWords account. These enhancements will be rolled out over a few months and will also be optional, so there is no need for marketers to get scared or change their ways completely.

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Look What We Noticed Today on Twitter

Twitter is rolling out a new profile that will allow users to show themselves better. The new profile includes a large cover photo and more features, including pinned tweets, to personalize your page.

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Twitter is Expanding Their Ad Options

Twitter is keeping in the game by bringing in 15 new types of ads to entice advertisers to use their platform to gain a larger customer base. With their great targeting methods this is sure to be the next big way to reach users that you want.

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Did Google Put Out an Update?

We saw some fluctuations that were higher than usual in our Rank Risk Index March 25 and 26, and are wondering what Google could be up to. 

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Track and Identify All Google Results - Local, News, Authorship, Videos and More

Rank Ranger is dedicated to making sure that our platform gives you everything you need with the most in-depth information possible. We have therefore revamped the visual representation of Dashboard Reports by including icons for you to see if a website ranked with any 'different' Google results, including news, local places, authorship, ratings, video and events results.

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Google Knowledge Graph Update for Musical Artists

Google offers more information than ever before on their SERP's, including performance dates for your favorite artists. Now these performance dates will be the official dates, coming directly from the musical artists' websites. This gives the musicians another platform to promote their live performances and gives users more information by simply viewing a SERP, rather than having to look through a website for the correct information.

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Yahoo Maps Goes Indoors

Yahoo Maps is going indoors! Now on Yahoo Maps you can search around the globe and see floor plans of buildings such as shopping malls, train stations and airports. Yahoo is helping you find your destination, no matter where you are.



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Have You Google Searched a #Hashtag Lately?

Have you noticed that when you search a #hashtag on Google, you get to see options to search the hashtag on Twitter and on Facebook, as well as having a stream of Google+ mentions on the right hand side?

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Is Scraped Content Outranking Your Original Site?

Last week Google decided to take a hard line on sites that are using scraped content and provided a form for the general public to be able to report such websites that they have found are scraping their content and, if applicable, are outranking them on SERPs. This was sent out in a tweet by the head of Google’s web spam team Matt Cutts, which caused quite a stir when Dan Barker replied showing Google scraping content from Wikipedia and outranking them.

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Major Opportunity for Brands on Facebook

Facebook announced that as of February 24th 2014, they are introducing a new feature that will show Page posts tagging other brands to some fans of the brand tagged. This is a huge opportunity for brands to reach out to new audiences who are interested in their offerings. 


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Yahoo Mail Upgrades Contacts and Composing Mails

Yahoo Mail bringing in 3 major upgrades with auto-suggestions for email recipients, storing all email addresses seen in your mailbox and seeing a photo and full name of your contacts when adding them as recipients.

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The New Google Maps has Launched

With real time traffic, directions with multiple stops, 3D satellite images and more, the new Google Maps looks great! It's time to get where you're going, faster and with much more detail, so get ready and go somewhere.

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Confirm Your SEO Efforts are Working with a Glance at the Landing Page Performance Report

It has become increasingly difficult to stay on top of Google Rankings, especially with a number of landing pages to track. With Rank Ranger’s new Landing Page Performance report, you can see in one glance how well all of your landing pages are performing, while at the same time confirming which keywords are responsible for the performance. This simple way to track the success of your SEO efforts will show you which pages are performing well and which need work.


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Rank Tracker App for iPhone and iPad for SEO On-The-Go

It is officially available, the Rank Tracker app on the Apple App Store was created for SEOers who have a need to check rankings while away from the office. The application works on both the iPhone and iPad. 



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Be Careful of Affiliate Programs

Chris Nelson, from Google's search quality team, issued a warning about scraped content and especially affiliate sites containing no original content - which Google reads as no added value.  His post provides guidance for sites using syndicated content.

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What Is SEO?

This term SEO is constantly thrown around but it is a difficult one to fully understand. While most people know that SEO stands for Search Engine Optimization, few know what it is all about. So let us help you figure that out.

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