Rank Ranger

Rank Ranger

Rank Ranger
Paramus, NJ
Rank Ranger is the SEO and marketing software as a service (SaaS) platform designed for agencies, and affordable to any size digital marketing firm or in-house professional.

Rank Ranger's comprehensive online marketing platform tracks and monitors organic, local, mobile, app and video rank on hundreds of search engines, validates and monitors backlink data, and includes integration of marketing metrics from a wide variety of third party software and services.

Fully personalized 100% white label reporting options include a brandable drag-and-drop web marketing dashboard that can be customized to match any site's design, as well as single sign-on client dashboards, use of custom URLs, and automated scheduling of branded PDF reports.

In Search [Episode 66]: Getting the Scoop on Covering the SEO Industry News

George Nguyen joins the show to discuss what goes into covering the SEO news.

  • Does Google frustrate the news reporting process?
  • How to see past the facade and find the SEO truth
  • How to balance reader intrigue while not sacrificing your soul - tips on staying SEO objective no matter what!

Plus, 15 days of insane rank fluctuations! We dissect one the weirdest and most bizarre algorithm update patterns we’ve ever seen… and of course… tie it all back to COVID-19.

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In Search [Episode 65]: The World of Google Search from the Lens of Confirmation Bias

We welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing!

  • How can confirmation bias both help and hinder your digital marketing efforts
  • How far can you push confirmation bias in your marketing without being unethical? Where are the lines?
  • How does confirmation bias impact our favorite search engine?

Plus, they’re here, they’re there… Google is spraying COVID-19 results around everywhere…. We dive into what’s happening, why it’s happening, and what it might mean for you!

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In Search [Episode 64]: Life as an SEO Agency: The Ups, The Downs, The Ins and Outs

Rachel Slovin of Kahena Digital chats with us all about how to push your SEO agency and/or SEO team forward:

  • How to handle hard times while maintaining a growth trajectory
  • How to best allocate resources and teams and stay current so your team doesn't become stale!
  • And when times are good... how do you know when it’s time for your SEO team to grow?

Plus, we get into life under the weight of COVID-19 and some tips on working at home from two serial remoters… our own hosts!

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In Search [Episode 63]: What to Do When Apps Steal Local Site Traffic

Amy Toman is here to chat about apps stealing your local traffic away!

  • What threat do on-demand apps pose to local search traffic?
  • Which niches are most susceptible to losing local traffic to apps?
  • How can local businesses recapture traffic lost to apps?

Plus, we dive into how rank tracking has changed and how you might want to reconsider how you monitor your rankings.

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In Search [Episode 62]: Balancing SEO, Your Life, & Mental Health!

Special guest Kelly Stanze joins the podcast to talk mental health in the SEO sphere.

  • How to create a work/life balance
  • How to deal with the demands of an SEO life while struggling internally
  • What needs to change in the SEO world for there to be a better mental health environment

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In Search [Episode 61]: How to Handle Bad Backlink Profiles

Super awesome, craft beer drinking, link profile analyzing guest for you today! Cass Downton is here to get your bad backlink profile expunged:

  • To disavow or not to disavow, of course, we asked that question!
  • At what point does Google say enough is enough when looking at low-quality links? What’s the deal with links and authority?
  • How links factor into the E-A-T equation!

Plus, if you want to avoid being clobbered by a core update, here are some content creation tips for you!

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In Search [Episode 60]: Systematically Onboarding New SEO Clients

We sat down with the magnificent Heather Physioc to discuss how to get your clients on board with your SEO program:

  • How to get your SEO clients to invest more time into what you’re preaching!
  • The nitty-gritty details of what good client communication looks like!
  • How to get into your client’s head so that you know how to speak their language! Plus, BERT is back!

We pick apart Google’s segmented news carousels. What’s working, what’s not, and what’s really freaking interesting!

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In Search [Episode 59]: How to Keep Your Intent Targeting... on Target

The great Jessica Levenson joins us to talk about how to actually doing what we say we ought to do when trying to create targeted content:

  • How to take the dream of targeted content and then actually write it
  • How to make sure your content actually aligns to your target audience
  • Where targeted content is heading as SEO evolves

Plus, we put Google’s relationships on the couch as the search engine has taken yet another entity understanding advancement!

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In Search [Episode 58]: Can SEO & PPC Coexist?

The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC:

  • Dispelling the myths about SEO and PPC as marketing opponents
  • How to create a unified approach to SEO and PPC
  • How SEO and PPC work together uniquely in specific verticals

Plus, everything and more of everything on Featured Snippet de-duplication.

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In Search [Episode 57]: How Accurate Are Google's Results?

The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP:

  • Is Google living up to the hype? Does it consistently offer clear and nuanced results?
  • How’s that whole BERT thing working out at this point?
  • Where are the gaps in Google’s interpretation skills and what does that mean for your site?

Plus, we breakdown how Google uses its entity understanding and Story expansions for pure marketing genius!

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In Search [Episode 56]: Getting Local SEO Competition Analysis Right

Cori Graft of Seer Interactive joins the show to talk about how to analyze the competitive field at the local level:

  • What metrics should you focus on when analyzing the local competition?
  • How to find, analyze, and track local competitors at scale!
  • What going beyond proximity means for your local competition analysis! 

Plus, we have the data! Jump into the data on the recent Jan 2020 Core Update!

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In Search [Episode 55]: BERT & SEO - Getting the Story Straight

Big time guest with us as The Women In Search SEO Series continues with the one and only Dawn Anderson who gets into everything BERT and SEO:

  • Clear & understandable details on how the heck BERT actually works
  • The real story on how BERT’s implications will hit SEO
  • What better contextual conceptualization means for content

Plus, we take a look at how the very fabric of the SERP might be changing!

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In Search [Episode 54]: What's Changed in the Quality Raters Guidelines & Why It Matters

It’s 2020 y’all and we’re kicking it off with a living legend. Jennifer Slegg chats it up with us about the Quality Raters Guidelines!

  • Why Google has changed its language around YMYL
  • The meaning of Google shuffling around its categorization of YMYL sites
  • The ever-controversial relationship between the Quality Raters Guidelines and Google’s algorithm

Plus, we jump into the crap people are saying about doing SEO in 2020!

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In Search [Episode 53]: The Top Moments from The In Search SEO Podcast 2019!

From the nuances of E-A-T to when you should consider SEO automation to Fraggles to having a diverse professional background when doing SEO... these are our top 10 moments on The In Search SEO Podcast in 2019!

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In Search [Episode 52]: Making Your Brand & Products Discoverable on Google & Beyond

This week we talk about being discoverable with the CEO of Directive Consulting, Garrett Mehrguth!

  • How to be discoverable by gobbling up as much market share as possible
  • Taking advantage of review sites for discoverability
  • Where Search fits into the discoverability picture

Plus, we take a look at the impact of the holiday season on the presence of PLAs on the SERP!

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Rank Ranger SEO Platform: 2019 Year in Review

Every year we say the same thing and this year is no different... 2019 was one for the ages here at Rank Ranger with scores of new innovative SEO insights hitting the platform over the course of the year! 2019 wasn't only special to us due to the depth of SEO reporting we brought to the market but for the series of new free SEO tools we developed so as to offer anyone and everyone access to great SEO insights.

What do you say we skip the small talk and head right to the new SEO data, reports, and tools we brought to you in 2019?!

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In Search [Episode 51]: Finding Content Marketing Opportunities

This week we talk content opportunities with the author of Marketing Now, as the one, the only David Bain joins us!

  • Where the emerging content opportunities lay
  • How to best utilize audio and video content
  • Unifying online and offline content

Plus, we talk about the impact of the November 2019 Google Local Update on Local Pack Rankings - get ready for a wee bit of data!

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In Search [Episode 50]: Looking Back at SEO in 2019

Ross Tavendale of Type A Media joins us to reflect back on the major trends in SEO brought to us in 2019!

  • Where we’re at with links, nofollow hints, news links, spammy links, and the future of links
  • Featured Snippet clicks, no clicks, more clicks - everything clicks in 2019 and how to move forward
  • The role of the Quality Raters Guidelines, links, and technical SEO in ranking now and going forward

Plus, what you can learn from Google when designing and creating content for your site!

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In Search [Episode 49]: Grabbing Hold of Your Online Reputation with SEO

The great Ari Roth of Five Blocks joins us to talk about crafting your online reputation from an SEO perspective!

  • How to maintain control of your brand’s narrative using Search
  • Using the SERP to manifest your brand positively
  • Handling inaccuracies that impact your brand’s identity when they appear within a Google property

Plus, is Google evil? The Wall Street Journal seemingly thinks so! We pick apart their article and the industry’s peculiar response to it!

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In Search [Episode 48]: Online Reputation Beyond SEO

Former Search Engine Land editor and current AimClear VP of Product Innovation, Michelle Robbins, joins us to talk about online brand reputation in the modern web era:

  • Online reputation beyond links - expanding the SEO mind
  • How to handle negative brand presence online
  • Beyond gimmicks - how to build positive brand sentiment

Plus, we go into what might be a new way that Google is rolling out its algorithm updates!

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In Search [Episode 47]: How to Do SEO for New Websites

Matt Giovanisci joins the show to explore the wide world of SEO when building a new site:

  • What technical and design considerations should be on your mind when creating a new site so that you rank well?
  • How to take an abstract plan and turn it into a concrete content and branding strategy for your site!
  • How to build links for a new site and rank for keywords when you’re the newest site on the block!

Plus, we explore BERT… Google’s new and super-advanced algorithm for understanding the words to, of, and for…. Well, it’s more complex than that… all in good time. 

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In Search [Episode 46]: Understanding the Underpinnings of Structured Data

This week we have the wonderful, the delightful, the musical, Jason Barnard here to talk with you all about rich results & structured data markup:

  • Why the "block construct” is so important to Google & what it means for your rich results
  • The changing relationship between rich results and traffic to your site
  • Thinking about structured data beyond clicks

Plus, we take a look at what you could do after being hit by a core update!

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In Search [Episode 45]: Are We Thinking About SEO Automation the Wrong Way?!

This week we talk to the great Nati Elimelech, the CEO of SEO Israel, all about SEO automation:

  • Why you’re really not taking advantage of SEO automation as you should!
  • Who should be using SEO automation and when!
  • How to make sure you don’t go too far & get too lost in the world of SEO automation!

Plus, we explore Google’s new "original source” algorithm modification and the complications that arise from it!

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In Search [Episode 44]: Dealing with the Evolution of Featured Snippets

Featured Snippet aficionado, Nigel Stevens, joins us to discuss his outlook on the zero-position box!

  • What tips the scales when Google chooses content for its Featured Snippets?
  • How to use Featured Snippets to understand keyword intent
  • How should you structure your Featured Snippet strategy & what should you expect from it

Plus, we look at the whole nofollow attribute kerfuffle. What happened, what’s going on, and what to make of it all!

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In Search [Episode 43]: Cultivating the Cornerstone of Success When Doing SEO at Scale

The legendary Stephan Spencer joins us to offer a truly holistic, if not downright spiritual look at doing SEO at scale and doing it successfully!

  • The role of team building when doing SEO at scale
  • How to find the right team for the right SEO tasks
  • The actions you can take to develop your SEO team the right way

Plus, subdomain leasing…. Are you kidding?!

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In Search [Episode 42]: A Behind the Scenes Look at SEO Consultancy

Do not blink because we have the industry’s fastest and brightest here for you today… the one, the only Aleyda Solis will join us to talk all about SEO consultancy!

  • Why SEO consultants should specialize
  • How to build a healthy working relationship with SEO clients
  • How to bring true value to your clients

Plus, zero-click searches... are they really the end of the world? And no, Featured Snippets are not the great savior, so what is?

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In Search [Episode 41]: Thinking about Your Blog from an SEO Perspective

Get ready and get set as Matthew Woodward joins us as we get into your blog’s performance.

  • How to decide on your blog’s identity & purpose (and find your niche)!
  • Being active & out there in order to find the right topics for your blog
  • Where and how does SEO fit into your blog’s success?

Plus, we take a data-filled look at Google’s core updates to see if they are really that much more impactful than your run-of-the-mill Google algorithm update.

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In Search [Episode 40]: Optimizing Your Landing Pages for Google Ads Success!

The founder of Klientboost, Johnathan Dane, joins us to share his wisdom on how to optimize those landing pages for Google Ads!

  • How to set up your landing pages for optimal Google Ads performance
  • How to get users to click that CTA once they move from an ad to your site
  • Ad copy or landing page copy? Which is more important & how closely does ad and page content have to align?

Plus, how does Google know which health content is quality and which health content is quack?!

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In Search [Episode 39]: What Goes into a Good SEO Webinar?

This week we have master webinar creator, Anton Shulke, the head of Video Content at SEMRush, who comes on to discuss SEO webinar creation:

  • Which guests make the best guests & how to handle difficult guests
  • Which webinar and video formats are the most engaging
  • What technical considerations are the most important when creating a webinar

Plus, we get into some tips for building SEO knowledge and insights!

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In Search [Episode 38]: The World of SEO According to Barry Schwartz!

This week the brilliant, the magnificent, the noble, Barry Schwartz will talk SEO shop with us as we get into:

  • The state of the SEO industry according to Barry
  • The state of Google and its approach to search and the SEOs who optimize for search
  • The state of the man himself, we get into what it’s like to be Barry Schwartz!

Plus, is your SEO strategy playing right into Google’s hands?

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In Search [Episode 37]: Creating Content in the Age of Google as a Discovery Engine

VP of Content Strategy at AimClear, the great Mark Traphagen will join us to talk about how Google’s shift to being a discovery engine changes the content landscape:

  • How does ‘search as a journey’ impact your content creation?
  • How can you develop a content strategy that aligns to Google’s tendency to guide users to a greater extent?
  • Why having a ‘content mindset’ is more important than ever & how to prioritize your content efforts in this new world of Google!

Plus, we pick apart the latest Google algorithm update, the unconfirmed July 2019 update, which as you shall see was quite… weird.

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In Search [Episode 36]: What's Stopping Your Site from Converting?

This week we speak to CRO specialist and table tennis champ Dave Hyman all about:

  • Which traffic sources convert at the highest rates?
  • Site speed, UI, UX… which technical elements can kill your conversions if not optimized correctly?
  • What tests to run and how to create surveys to ensure your conversion program is on the right track

Plus, we take a look at PageRank and links and why Google wants to move away from both.

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In Search [Episode 35]: Winning on Both YouTube and on the Google SERP!

This week we welcome video marketer extraordinaire, Itamar Blauer who comes on to share his expertise on:

  • Tips, tricks, and general advice when optimizing your videos
  • Breaking down video creation barriers
  • How to get your videos to rank well on both YouTube AND on the SERP

Plus, why you should start thinking of EVERYTHING from an entity perspective!

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In Search [Episode 34]: The Best Ways to Analyze Your SERP Competitors

This week we welcome Investing.com’s Igal Stolpner who joins us to shed light on search competition analysis:

  • How to know which competitors you should or should not focus on
  • How to qualitatively gauge a competitor’s threat level
  • How to be both innovative and effective when creating an SEO strategy based on your competition analysis

Plus, we look at how the length of Featured Snippets has changed and what that might mean for your site’s traffic!

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In Search [Episode 33]: Fully Leveraging Google Posts (& Q&A Feature)

This week we are going local again with the most electric personality within the world of local SEO the great, the grand, the gifted Greg Gifford who comes to discuss:

  • From copy to images; how to optimize your Google Posts
  • How to use Google Posts to promote your business
  • What mistakes you should avoid when working with the Local Panel’s Q&A feature

Plus, we talk about the need for uniformity within the SEO industry.

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In Search [Episode 32]: On the Health of Local Search

This week we have none other than the grandmaster of local SEO, Professor Maps himself, Mike Blumenthal to share his local SEO wisdom with us:

  • Do local marketers need to hop on the paid search bandwagon?
  • What is the real story with Google My Business monetization?
  • The role of reviews in local ranking

Plus, we take a look at how Google is further developing its Topic Layer.

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In Search [Episode 31]: Black Hat SEO Beyond the Taboo

Today we speak with Glasgow’s most prominent SEO expert, the straight-talkin' Craig Campbell about the myths of black hat SEO:

  • Can black hat SEO techniques be effective if done properly?
  • Where are the lines between white hat and black hat SEO? Is black hat SEO's bad reputation justified?
  • Is it really "immoral?”

Plus, we look at a new level of customization on the Google SERP!

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In Search [Episode 30]: How to Build Your E-A-T Profile

In this episode, we welcome the fantastically fantastic Alli Berry of the Ascent to talk all about E-A-T - "Expertise, Authoritativeness, Trustworthiness.”

  • The difference between expertise, authority, & trust
  • How to build up your E-A-T profile for different types of YMYL sites
  • Beyond the bio, how to build up your authorship credibility

Plus, we dive into some data on the latest Google Update, the June 2019 Core Update!

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In Search [Episode 29]: The Right Language for the Right UX

Big time guest this week as we welcome Stoney deGeyter who shares his wisdom on the right language for the right UX:

  • Creating language to deal with Google’s multiple intent targeting 
  • The right language for the right UX for both traditional AND voice search
  • The role of UX within Google’s algorithm

Plus, we breakdown the mobile’s SERP’s new design… Are organic result favicons really a win for sites?

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In Search [Episode 28]: How to Analyze & Approach Google's Algorithm Updates

The great SEO experimenter and innovator Dan Petrovic hits the airwaves with us to explore the deep dark depths of Google’s algorithm:

  • Is there something new brewing within Google’s algorithm?
  • Are Google’s confirmed updates a red herring that distract us from even bigger algorithmic changes?
  • What’s the best way to approach a Google update?

Plus, we look at rank stability trends over the past few years to see if maybe there is something deeper to Google’s recent "quiet” period!

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In Search [Episode 27]: The Power of the Full Stack Writer for Your SEO & Marketing!

We have an amazing show for you! Content all-star Kameron Jenkins comes on to talk about the ever-versatile full stack content writer.

  • The advantages of having a content generalist over a content specialist
  • How to find balance when writing any and all forms of content
  • How content marketers can compensate for a lack of topical knowledge

Plus, we analyze the implications of the announcements made at Google I/O 2019 and Google Marketing Live!

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In Search [Episode 26]: How to Effectively Build Local Links

We speak to link building maven Garrett French all about local link campaigns:

  • How to target a local site for link outreach
  • Making even the blandest local business a linkable proposition
  • Making sure your local link campaigns are diverse and location appropriate

Plus, we take a look at the development of Google’s Topic Layer in the Knowledge Panel

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In Search [Episode 25]: Mastering the Consumer's Search Journey with Intent Analysis

In this episode we talk to Jeannie Hill, the founder of Hill Web Creations all about intent & how it shapes the consumer's search journey:

  • The role of intent in the consumer's path towards conversion
  • Addressing consumer bias as part of the intent equation
  • The advantage of targeting intent gaps

Plus, we discuss the possibility of Google heavily monetizing Google My Business.

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In Search [Episode 24]: Best Practices When Utilizing Google Ads Automation

Joining us is Zack Bedingfield of CallRail who shares his wisdom on all things automation inside of Google Ads:

  • What should you automate in your Google Ads campaigns? What shouldn’t you?
  • What automation works best for what Where is the future of Google Ads automation heading!

Plus, we talk about the long term impact of Featured Snippets on your site’s traffic.

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In Search [Episode 23]: What Local Google Features Are We Too Easily Passing Over?

Joining us is Niki Mosier of SEER Interactive to get us caught up on the hidden world of local SERP features.

  • What to consider when creating Google Posts
  • What local features are we all forgetting about & how can you capitalize on them?
  • Where we stand in tracking local SERP feature progress

Plus, we take a hard look at how advantageous it is for multinational companies to focus on voice search.

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In Search [Episode 22]: How to Optimize Your LinkedIn Account for SEO

In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses:

  • What you can do to get your LinkedIn and your business's LinkedIn profile on the Google SERP
  • Getting your LinkedIn content noticed
  • How to make your LinkedIn profile more "linkable”

Plus, we analyze the effectiveness and purpose of getting into a Google update at the site level.

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In Search [Episode 21]: Pay to Play? Is Organic Search, Social Media, & Branding Dying?

In this episode, we welcome the world-renowned Lukasz Zelezny who discusses all things "organic" with us:

  • Why organic search is stronger than ever
  • Organic brand building
  • What still works on social media without having to pay for it

Plus, we delve into how machine learning has changed what keyword research should look like!

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Rank Ranger SEO Platform: Updates for 2019

Yet another year has come and gone and with it one of the most dynamic years in SEO report and tool creation here at Rank Ranger. 2018 was all about offering you a new way to navigate search data. That meant we sat down and reflected on some of the things being said within the SEO community about where search is heading and created an array of new tools to help your site flourish in a new ranking environment.

Without further adieu, here are the highlights from Rank Ranger's year in SEO & digital marketing reporting!

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In Search [Episode 20]: From KPIs to Voice Search - How to Get Content Marketing Right

In this episode, we welcome content strategist supreme Liraz Postan who:

  • Analyzes the latest trends in content & voice search
  • Breaks down which content marketing KPIs are worth your while
  • How to consider your audience’s post-click behavior

Plus, we bite into some of the data we analyzed on the March 2019 Google Core Update!

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In Search [Episode 19]: Moving Beyond the Cliches of Enterprise SEO

Today we smash enterprise SEO cliches with all-star expert Eli Schwartz!

  • Going beyond writing more content... how enterprise sites should think about content creation
  • The issue of user intent facing enterprise sites
  • What brings true efficiency to an enterprise SEO team & how they can best allocate limited resources!

Plus, we discuss large-scale increase to mobile Image Thumbnails!

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In Search [Episode 18]: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars

In this episode we hear from content and SEO expert Carolyn Lyden as we get into content strategy:

  • Thinking about brand identity when setting up content pillars
  • How to best target users with your content while keeping a dash of inner creativity alive!
  • Learn a great way to create harmony between your content and SEO teams!

We’ll also have a look at the most recent Google Update and some new SERP feature trends data.

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In Search [Episode 17]: Influencer Marketing with an Eye on SEO

This week we speak to the internationally renowned Shane Barker all about influencer marketing and how it intertwines with SEO:
  • How influencer marketing can impact your SEO efforts
  • Engaging in meaningful influencer marketing all while staying entirely white hat
  • Staying on target with your influencer marketing for strong SEO

Plus, we weigh in on Google using CTR when looking to rank sites!

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In Search [Episode 16]: The Increasing Importance of Mobile Page Speed

In this, our 16th episode, we talked with Stephen Alemar and Russell Jeffrey of Duda all about site speed and mobile UX:

  • Why site speed and mobile UX are more important than ever!
  • Where does mobile page speed and UX sit on the SEO totem pole?
  • Has AMP faded out of relevancy? Was it ever really relevant?

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In Search [Episode 15]: Local SEO - Proximity, Reservations, & Voice Search Monetization!

This week we talked to the king of Local SEO SERP features the one and only Sergey Alakov!

  • What role does proximity play when optimizing for local intent?
  • Will Reserve with Google become a must for local businesses?
  • Why might local be the optimal way to monetize voice search?

Plus, where do the richest SEO insights lay, Google updates or the Quality Rater Guidelines?

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In Search [Episode 14]: Entity Indexation and the Future of Google Search

This week SEO guru Cindy Krum joins the podcast to discuss how mobile-first indexing might have more to do with entities than mobile! Go deep into some heavy SEO theory as Cindy shares how Google's focus on entities changes everything from how Google crawls the web to how Google is creating a more universal understanding of entities!

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In Search [Episode 13]: How Small Brands Can Win the Keyword War!

This week the CEO of the ClickGiant SEO agency, Jerry Cahalan, comes on board to discuss keyword and content strategy for small and mid-sized brands:

  • What can these brands do to win the keyword war?
  • Where should their focus be?
  • How can small & mid-sized brands ensure their keyword research produces relevant content?
  • How do you best measure your progress here?

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In Search [Episode 12]: How You Can Leverage Google's Local SERP Features

In this episode we talk to Brodie Clark and delve into how businesses can best take advantage of Google’s Local SERP features:

  • How can a business best leverage some of Google’s latest updates to the Local Panel and Local Pack? 
  • Should you opt-in to the message feature in the Local Panel? 
  • How can you capitalize on Google Posts and to what extent? 
  • How should brands go about product placement in the Local Panel? 
Also, we look at some new and exclusive data on hotel local packs!

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In Search [Episode 11]: How You Can Compete with Big Brands on the SERP!

This week we interview Andrew Optimisey and get his take on what small brands can do to compete on the SERP:

  • What role does a unique selling proposition/point play when competing with a multinational brand?
  • How can you keep up with the link building of big brands?
  • Where does technical SEO fit into brand competition on the SERP?

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In Search [Episode 10]: How to Uncover User Intent & Who's Responsible for Confirmation Bias?

This week on the podcast our hosts focus on both user intent and confirmation bias. Specifically,

  • Determining Google keyword intent: 3 easy steps to getting a solid intent understanding Google or users?
  • Who’s responsible when it comes to confirmation bias? 

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In Search [Episode 09]: Where Do We Stand with SEO After 2018?

This week our hosts Mordy Oberstein and Jacqueline Harkam reflect back on SEO in 2018:

  • What were the three most important developments in SEO during 2018?
  • Where is SEO heading in 2019?
  • How did voice search stack up over the course of the year?

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In Search [Episode 08]: Another Major Google Ads Shift & Google Goes to Congress - What Should Have Happened!

In Episode 08 of the In Search SEO Podcast our hosts Mordy Oberstein & Jacqueline Harkham explore: 

  • Big Google Ad and PLA swings (again)! What's going on? 
  • Google goes to Washington but did anything come of it? 
  • What happens when SEO theory becomes a reality for booking sites? 
  • Is blogging still worth it?!

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In Search [Episode 07]: Does Google's Search Philosophy Leave It Predisposed to Filter Bubbles?

In Episode 07 of the In Search SEO Podcast our hosts Mordy Oberstein & guest host Kim Rognes explore:

  • Search filter bubbles & the possibility of Google's approach to search resulting in them
  • Huge decreases in ads on the SERP worldwide!
  • What happens when Google tries to meet too many user intents on the same SERP?
  • Is the Reserve with Google program heading towards monetization?

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In Search [Episode 06]: Zero Organic Result SERPs - The What & The Why

In Episode 06 of the In Search SEO Podcast our hosts, Mordy Oberstein and Jacqueline Harkham, explore zero result SERPs!

  • Why Google brought them back
  • How this instance is different from when Google first tried zero organic result SERPs
  • The overall impact of no organic results on the SERP

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In Search [Episode 5]: Where Google Goes Wrong by Just Showing Popular Search Results

In Episode 05 of the In Search SEO Podcast we explore:

  • What is Google's ethical duty towards its search results?
  • Will SERP commenting for live sports events have an SEO impact?
  • Data on video carousel and Image Box drop-offs
  • How to properly frame the question surrounding Google's ability (or lack thereof) to use authorship as a ranking factor

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In Search [Episode 4]: No Link Needed? Is a Mention Enough? Is Voice Search Trustworthy?

Episode 04 of the In Search SEO Podcast our hosts, Mordy Oberstein and Jacqueline Harkham tackle:

  • Is offering a mention, with no link, enough when citing a source?
  • When Google mentions 'linking naturally', is that really possible?
  • The implications of the rise in the People Also Ask SERP feature
  • What user trust in chatbots means for voice search commerce

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In Search [Episode 3]: Do Multifaceted Featured Snippets Have a Real Impact? Is RankBrain Over-Hyped?

In episode 03 of the In Search SEO podcast our hosts, Mordy Oberstein and Jacqueline Harkham dive into:

  • New Discover More Places data How impactful are Multifaceted Featured Snippets... really?
  • Are SEOs too focused on RankBrain?
  • What's new in the world of voice search and what is the SEO industry still glossing over?

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In Search [Episode 2] - Is AMP a Ranking Factor & What Brings Up the Explore Panel?

In this episode of In Search our hosts, Mordy Oberstein and Jacqueline Harkham discuss:

  • How often does the Explore Panel appear on the SERP?
  • Is AMP a ranking factor?
  • Google's Knowledge Panel relationship building
  • The latest SEO news with full analysis

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Another Round of Widgets Added to Rank Ranger

Back in August, we released a slew of widgets that made analyzing your Google Analytics data easier than ever. We've been busy since then creating all-new widgets for all-new purposes with one common theme: to make showcasing comprehensive SEO and marketing data within white label reports as simple as possible. Here's a look at what we've been up to as far as widget development is concerned.

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In Search [Episode 1] - Authorship for YMYL Sites & Featured Snippets vs. Title Optimization

In this, the first episode of In Search: Making SEO Small Talk, a weekly SEO podcast, we analyze the latest news coming out of the SEO industry, talk tips for creating authoritative authorship when lacking official credentials, and whether or not you should focus first on Featured Snippets or creating highly clickable titles. 

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All-New Google My Business Reports Inside Rank Ranger!

You've asked for it, and you got it .... a prolific set of Google My Business reports are now available inside Rank Ranger! While you've been able to access Google My Business data as part of your Yext integration for some time, now you can directly access the data via some really deep and really colorful reports (who doesn't love color?).

In fine Rank Ranger tradition, there are numerous and highly customizable ways to dig into your Google My Business data. Let's go for a tour!

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Google Analytics Reporting Made Easy with New Widgets!

There are two things we don't need to tell you: your time is limited as well as valuable and Google Analytics is beyond important for good SEO. So, we would like to tell you that you can more easily and quickly access your Google Analytics data with the new and dare we say 'nifty' widgets that have been recently added to Rank Ranger!

Join us for a quick survey!

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More Facebook, Instagram, Yelp, & Yext Metrics Added to Rank Ranger!

Thirteen new metrics have been added to the Yext integration for display in Insight Graphs and Single Metric widgets. The new options include data from Facebook, Instagram, Yelp and Yext, giving you the ability to create impressive marketing performance dashboards.

Creating graphs and widgets with the variety of data available from Yext can be a fun and creative adventure, learn more in this post.

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Rank Ranger and DeepCrawl Partner Up

We've partnered with DeepCrawl to form one of the most formidable SEO alliances in the galaxy! Accessing DeepCrawl within the Rank Ranger software means you have greater access to all of the data pertinent to any SEO campaign (i.e. it's really convenient to have all your data in one place). At the same time, utilizing DeepCrawl within Rank Ranger opens an entirely new reporting world. Get ready for a new take on the site auditing experience.

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Rank Ranger SEO & Digital Marketing Software 2017 Year in Review

Our mission was to make 2017 unique, so we set off on an adventure to create new tools and reports that would give you additional insight and enlightenment. Along the way we threw in a serious set of new integrations so that you could create a fresh set of custom comparisons. Of all the years we've been bringing you the best in SEO and digital marketing reporting, 2017 was by far the most fun!

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Rank Ranger Becomes an All-in-One Email Marketing Suite

Email marketing is not dead. Far from it, email marketing is an integral part of any marketing plan. If done right, pushing your brand, service, or product via an email campaign can score big payoffs ranging from increased sales to increased brand awareness and authority. That said, email campaign effectiveness hinges on learning what went right, as well as what went wrong, during an email campaign. To give you the ability to track your email effectiveness we were set on integrating a series of automated email marketing platforms into Rank Ranger. We looked at a whole heap of platforms and narrowed our integration partners down to Constant Contact, AWeber, and MailChimp.

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The Google Ads Daily Explorer - An Google Ads Analysis Tool for Pros

If you're running Google Ads ads, then you probably know that tracking your paid search competition is not only vital but exhausting. Tracking who your top PPC competitors are on the Google SERP is not a one stop, one metric ordeal. It requires thorough research and monitoring for multiple vantage points. Knowing this, and to help you simplify analyzing the competition, we wanted to add on to your Google Ads arsenal by following up our recent release of the Google Ads Monitor with the all-new Google Ads Daily Explorer. Now, besides for in-depth competitor discovery on a per keyword basis, you can track every single Google Ads ad your competition is running on a daily basis across all of your keywords. Here's how.

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Deep PPC Analysis with the Google Ads Monitor

If you've ever invested time manually checking search results for your keywords in order to analyze your competitors' Google Ads ads, then we think you're going to love our new Google Ads Monitor. Allow me to take you on a tour of the Google Ads analysis features you'll find in the Google Ads Monitor.

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CallRail Integration: Call Tracking Analytics Reports & Graphs

CallRail customers may be excited to learn that you can now add call performance reports and graphs to white label reports and dashboards via one of our latest third party integrations. CallRail is a marketing tool for tracking and measuring call conversions from search, social, PPC, digital marketing campaigns, and even offline marketing activities.

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Featured Snippet Discovery & Monitoring Tool

Though it goes without saying, scoring a Featured Snippet can put you at a significant advantage. With zero ranking superiority being so significant, tracking your Featured Snippet progress, especially as compared to the competition, becomes a central priority of any sound SEO strategy. To facilitate this process we've designed a comprehensive Featured Snippets center of sorts where you can track your Featured Snippet performance across all of your keywords. The all-new Featured Snippet Tool provides you with deep and comprehensive daily insights that cover your, and your competition's, Featured Snippets across all of your keywords.

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Tracking Rank in the Google for Jobs Feature

The new Google for Jobs SERP feature is both novel and grandiose. Not only is the Google for Jobs feature a new SERP environment, but is one that ushers in a new set of rules for the sites both appearing and absent from it. In addition to optimizing to rank #1 for an employment query organically, recruiters are now faced with the greater competition of ranking in Google Jobs. Fortunately, you can now track your position within Google for Jobs in Rank Ranger.

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The Landing Page Monitor - Track Page Progress Like a Pro

With fluctuation trends within the industry being what they are due to increased Google algorithm updates, we wanted to make sure you have the right tool for the right job at your disposal. With that, we announce the release of our most in-depth landing page tool to date, the Landing Page Monitor.

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Enterprise Reporting: Track Quarterly Rank Performance

Tracking rank can often be a micro-moment, micromanaged, process where the nuances in change over the period of a day, week, or even month take on extreme significance. However, what if you wanted to track rank within a whole new context? What if you wanted to track rank within the corporate setting at the executive level using traditional business reporting? With this in mind, we're happy to announce the release of our newest Enterprise level report, the Quarterly Rank Snapshot.

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Analyze Multi-Channel Funnels Reports

Everyone knows that a chain is only as strong as its weakest link. That's why understanding a user's path towards conversion is just as important as the conversion itself. Delving into the path that a user took towards making that conversion helps to isolate what worked well and what didn't work well along the way. It tells you not only what channels are driving your success but what conversion affinities your users have, so that you can bolster your methods and replicate your success going forward. Due to the significant insights afforded by seeing a user's path towards conversions, we've launched four new multi-channel funnel reports that will help you determine what's behind your conversions.

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Integrating Google Sheets for More Complete Data Analysis

When it comes to your data, you are the hub that the various outlets storing and tracking your information must channel through. Which is why we're giving you full control to display whatever data you need, want, or would otherwise enjoy seeing with our Google Sheets integration. Unlike any other third party data integration, unifying Rank Ranger with Google Sheets puts you in control of what data you want to track. More than that, by integrating Google Sheets you can display data that you, and only you have, affording you the ability to create graphs that are beyond unique, but rather exclusive. Data that is entirely complete and comprehensive.

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Monitor SERP Features with Alerts, Exports & Competitor Analysis Tools

Have you been wishing for a tool that would notify you every time that a SERP feature displayed or changed for your keywords in Google search results?  If so, we have good news for you... easy, no hassle, automated email alerts!! 

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SEO Monitor - The Ultimate Competition Analysis Tool

Bringing an unprecedented degree of substance to SEO competition analysis, we're excited to announce the release of the SEO Monitor for a real and penetrating competitor insights experience. This new competition discovery tool goes beyond tracking the rank of a few of your competitors, offering you deep competitive insights. What truly sets this competition analysis tool apart is that it offers useful, genuine, and intelligible insights into how your competition approaches the SERP and their pursuit to push you off of it. The SEO Monitor, without any gimmicks or extravagant promises, gives you an avenue of insight towards analyzing how your competitors aim to claim dominance on the SERP.

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Compare Bing and AdWords Data with Bing Ads Integration

We thought it would be not only nifty, but impactful to see your Bing Ads performance alongside that of your AdWords campaigns. As such, we're announcing that you can now integrate your Bing Ads data into Rank Ranger. The upshot, (other than being able to access all of your data in one place and sharing it within white label reports) is that you can plot your Bing Ads and AdWords data together on our custom graphs or within the same series of widgets. Here's how to do it.

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Google My Business Performance Reporting with Rank Ranger

Bringing all of your local SEO data to one place, we are truly excited to announce that you can now access Google My Business data within Rank Ranger. This standout data source within our seemingly endless series of third party data integrations joins and emboldens our prolific set of local SEO abilities. Thus, you can conveniently access the full spectrum of your local SEO data without ever leaving Rank Ranger's software. Further, viewing Google My Business data within Rank Ranger enables you to create custom local SEO insights that can be shared in any one of our white label reporting options.

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Make Smarter Decisions with Google's Audience Interests

Obviously knowing the customer is of the utmost importance, and as such Google's Audience Interests is well... of self-evident interest. The question is how to make it work for you in a way that is efficient, effective, and easy. With the custom display options we've built you can see the Audience Interest data that you want to see and how you want to see it. What's more, by including Audience Interests in your white label reporting you can offer your clients a deeper look at the makeup of site traffic all while considering and catering to client specific needs and reporting preferences.   

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MailChimp Email Marketing Metrics Come to Rank Ranger

In an effort to always ensure that our users have access to a broad and comprehensive range of digital marketing tools and reports, Rank Ranger now offers a MailChimp integration. Widely considered to be a leader in tracking and measuring email marketing campaigns, MailChimp offers a pervasive set of email marketing data that can now be accessed right in Rank Ranger. With this, our latest in a long list of third party integrations, Rank Ranger continues to enable our users to effectively track and manage the progress of their digital marketing and SEO campaigns.

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Call Tracking Metrics Enters Rank Ranger's SEO Software

We promised that 2017 would be a year full of new third party integrations and Rank Ranger reports. With our first integration of the new year, we didn't disappoint. Expanding the digital marketing reach of Rank Ranger's software into new territory, we're quite excited about integrating CallTrackingMetrics into our platform. An industry leader, CallTrackingMetrics enables users to track call attribution across multiple channels such as PPC ads, social media, etc. Now, with our CallTrackingMetrics integration, users can track their incoming call data in unique ways that only Rank Ranger can offer.

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Rank Ranger SEO & Digital Marketing Software 2016 Year in Review

As another year has come and gone, Rank Ranger has continued to develop and expand with full throttled force. 2016 saw our most prolific year to date with the development of what felt like an endless slew of updates and additions. We've kept to our core value of providing the most comprehensive and customizable SEO and digital marketing software available. Having set sail in 2016 with our own vision, as well as that of our customers (via the WeDevelop program), our development team doubled-down on their efforts to bring you a set of superlative additions to Rank Ranger's already rich SEO and digital marketing platform.

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Rank Ranger Integrates Yext Data

In what is a highly competitive environment for local businesses, maintaining a competitive edge is more important than ever. One of the major obstacles local businesses face has been ensuring their local citations are congruous and up to date. To help businesses manage this somewhat odious process, Yext offers local businesses the ability to track down and update any outdated or incorrect listings. But really, Yext offers a lot more than just that. With its array of analytics, Yext reports back on various aspects of your Facebook page, indicates Yelp page views, etc. As testimony to the efficiency of our WeDevelop program, Rank Ranger now enables you to integrate the range of analytics offered by Yext.

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Bing Webmaster Tools Data Now Available in Rank Ranger

The availability of Bing Webmaster Tools insights within Rank Ranger makes our platform a one-stop shop when analyzing Bing rank and page traffic performance. Per usual, we've made an effort to afford you data insights in a customized and visual manner that is not only aesthetically pleasing but allows for easy data navigation as well.

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Cyber Monday Marketing Dashboard Mania

In honor of the Monday of all Mondays, Cyber Monday, we're going all out with Marketing Dashboard mania!  

Take dashboard reporting customization and communication to a new level - this Marketing Dashboard gives new meaning to the term "white label"!  Check out the demo dashboard and lock in your special Cyber Monday pricing.

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Marketing Dashboards Help You Uniquely Share Marketing Success Stories

The new Marketing Dashboard is a tool for presenting data in an enhanced manner with style - your own custom style. Whether for internal or external communication, this white label marketing dashboard can be set to display organic, local and mobile rank tracking data as well as Google Analytics, Search Console and Social Media analytics (Facebook, Twitter, YouTube, LinkedIn, and Instagram), plus you can embed your own ancillary media and information. The Marketing Dashboard finds its identity in its unique ability to provide a new level of data reporting communication that is combined with Rank Ranger's commitment to comprehensive customization and ease of use.

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In-Platform Notifications & Report Options Search

As you probably know by now, we think it's important to continuously work on making our platform even better. This means that we're constantly updating, revising, and introducing new features to the Rank Ranger software. This time around we thought we'd tackle making it that much easier for you find report options in a jiffy. Creating this new feature got us to thinking, there has to be a super-effective way to let you know about our update zeal, so we created another feature to do just that! 

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Research Google Mobile SERP Features Using Big Data

The mobile web is growing in importance to all marketers, causing us to realize that there is a need for a tool that monitors the existence and trends of mobile search. Since such a tool did not exist, we decided to build one. It was a challenging project because Google continued to launch many new updates throughout the development, causing us to build a tool that is able to quickly adjust for new mobile search features as Google releases them. Creating the first Google Mobile SERP Features Tracker was a great experience and we are happy to share it with you today.

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Keyword Finder – New, Powerful Keyword Research Tool

We are proud to announce the release of our new keyword discovery tool, Keyword Finder. Powered by a dataset of half a billion keywords, Keyword Finder helps you discover and deploy high performance keywords.

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Campaign Export Goes Dynamic with New Capabilities

In an effort to offer extensive data exporting abilities we are happy to announce that our Campaign Rank Export tool has been updated to field a prolific set of new options and capabilities.

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The Singular Data of Single Metric Widgets

Customize marketing dashboards using Single Metric Widgets with rank, landing pages, domain backlinks, Google Analytics, AdWords, Search Console, Social Analytics or SERP data metrics.

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Account Campaigns Pro View Ready and Launched

In our quest to provide you with a pleasant and efficient work space, we are excited to announce the launch of our new account-wide campaigns summary Pro View, highlights of which include:
  • Personalize display settings per sub-user
  • Set targets for visuals upon goal achievement
  • Possibility to view Rank, Traffic, PPC, Social, Search Console, and Backlinks data all in one screen
Join us for a tour of these new features and more...

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It's Iconic! Filter Dashboard Rank Reports by SERP Feature

Which keywords are ranking for a landing page that's scoring Google SERP Features and which search indicators are displaying for that landing page - local, ratings, images thumbnails, search box, etc.? The addition of our new SERP Indicators Filter to the Rank Tracker Dashboard enables deeper analysis into specific SERP features displaying in Google search results for your keywords.

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Google SERP Features Big Data Search Intelligence

We're happy to provide online marketers and researchers with free access to our big data search intelligence. Learn more about our free Google SERP features research tools.

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2015 SEO & Marketing Year in Review

2015 was a terrific year at Rank Ranger - thank you for sharing it with us!  Development of new features and reports was our top priority and we were happy to fulfill many requests that were submitted through our WeDevelop program. We truly enjoyed brainstorming with customers and beta testers to create new SEO and marketing reports and features. In this post we'll take you on a tour of the new SEO tools and marketing reports we created for you.

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SMX Israel Happy Hour Tweet-a-Thon

We are seriously excited about the upcoming November 1st SMX Israel search marketing expo!  The SMX agenda is full of interesting topics and dynamic presenters including our own Joel Janovsky.  In addition to a great presentation, we're hosting an SMX Tweet-a-Thon and participants can qualify for a 10% lifetime discount off Rank Ranger SEO & Marketing Platform plans

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Social Media KPI Analytics

We're excited to announce the public beta launch of Rank Ranger Social Analytics! Along with our new website design, you'll now find a Social Dashboard in the Reports gallery containing comprehensive KPI Analytics reports with integrated data from Facebook, Twitter, YouTube, LinkedIn and Instagram.

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Webmaster Tools Transition to Search Analytics

Google announced at the end of August that their new Search Analytics API  would be replacing the Webmaster Tools data that has been used in your reports. Our Developers have been testing the new Search Analytics API since the beginning of August with plans to release an update before Google deprecated Webmaster Tools, which was reportedly scheduled to happen on October 20th.

Our team quickly responded to an unexpected change in Google's scheduling and over the weekend rolled out of an update that will allow you to integrate the new Search Analytics data into your Rank Ranger account by disconnecting the old Webmaster Tools integration and connecting to the new Search Analytics.  

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Google Maps Local Pack Results Rank Tracking Challenge

We enjoy a challenge and Google served us a good one with the new version of Local Pack results. Learn how you can continue to achieve accurate local rank results.

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Get Email Notification of Changes in Rank, Traffic and Link Status

Receive email notifications of changes in Rank or Traffic and tracked Links status based on the change type, threshold and frequency that you set to trigger alerts.

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Brand Visibility Report Provides Universal Search Results

Monitor daily rank position for brand-related pages that are ranking in the top 20 search engine results, along with their position distribution, visibility trending, Page 1 coverage and universal results type in our new Brand Visibility report. Discover the actual Top 20 rank results, Top AdWords and Google Related search phrases for your keywords in the SERP Snapshot.

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Mobile Friendly Landing Page Test

Mobile optimized sites rise higher in SERPs than non-mobile sites when a visitor searches from a mobile device so the Mobile Device Accessibility Test in our On-Page Keyword Optimization Audit has been upgraded to include the key factors in Google's Mobile-Friendly test.

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We've Updated Your Google Maps Search Engine

Despite giving the impression several months ago that they might leave the Classic Maps version alive for old browsers, Google has pulled the plug on Classic Maps!   Anticipating this change, our updated Google Places rank tracking has been rolled out.

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Google Mobile SERP Fluctuations

Mobilegeddon hype has been sweeping the web for weeks, will it really be all that disastrous? We wonder...

Although Google announced the roll-out of their new mobile search algorithm would begin today, our Rank Risk Index for Google Mobile indicates that they've been testing the algorithm in recent days. Let's take a look at how Mobilegeddon is/might be affecting rank.

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Rank Ranger's New Uncluttered & User-Friendly Interface

One of our goals is to provide you with a pleasant and efficient user interface that’s uncluttered and user-friendly. So with Spring in the air our development team decided to redesign our SEO software interface to make moving between reports and finding pertinent information and options effortless. Join us for a tour of the new UI...

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Google Suggested & Google Related Search APIs

We're on a roll with new SEO Intelligence Search APIs that can provide you with that online marketing edge you've been seeking to beat the competition in search engine results!  Released so far this month are the new Rank Top 50, Rank Top 100, Google Suggested Search and Google Related Search results APIs.

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Video: Add Your Logo to SEO Reports

Whether you are sharing SEO reports internally or externally with clients, branding those reports with your logo can add an impressive level of professionalism. With Rank Ranger's white label solutions you can brand automated PDF reports and white label web portals by adding your account logo, and even individual campaign logos, in a few simple steps.

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Are You Reaching Your Target Audience?

If you invest time and money optimizing content and advertising to a specific audience, it would be beneficial to know if you're actually reaching that target audience, right? Our Analytics Audience Demographics report provides both a quick graphic view of traffic by age and gender, and a detailed analysis of sessions, segments and goal completions.

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Marketing Tech Survey Wants Your Opinion

Marketing Tech Blog is gathering reviews of the Rank Ranger SEO platform in order to help SEOers get a better understanding of how you use and benefit from Rank Ranger’s multitude of tools and reports.

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Where in the World is Your Audience?

Do you know what countries your website visitors are from?  Our new Analytics Audience Geo Location report provides valuable online marketing data that can be used to determine whether or not your site is correctly addressing the needs of visitors from various parts of the world. 

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Video: How to do Video SEO Rank Tracking

Many companies perform video SEO and therefore it’s important to be able to track how those videos are ranking for your target keywords. In this video we’ll show you how simple it is to set up a video rank tracking campaign in Rank Ranger.

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2014 SEO Platform Year in Review

Release of our blended metric Insight Graph rounds out a big year of new features and reports for Rank Ranger's SEO Platform. Are you utilizing all of the time-saving customizable and visually impressive reports and tools we've created for you? What's on your 2015 SEO wishlist?

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Insight Graph: Free-Form SEO Metrics

Imagine having the flexibility to create custom SEO graphs in free-form style - any way you choose. Which features would be included in your ultimate SEO graph creation tool?

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Save Multiple Personalized SEO Report Versions with PRESETS

In the spirit of the season we began reviewing users' SEO Platform Wishlists (aka our WeDevelop program) last month and chose one that awesomely expands the options to individualize graphs and reports - introducing Report Presets.

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HTTPS SERP Icon in Rank Tracker Dashboard

Google emphasized several months ago the importance of switching a site to HTTPS for many reasons, including a possible ranking boost. So are they serving links to your HTTPS site in their search results? Check your Rank Tracker Dashboard for a special SERP icon to find out.

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How to Track Rank for 1 Site with Multiple Locations

We've heard from SEO agencies responsible for rank tracking of sophisticated sites in the travel, hotel, healthcare, real estate and various franchise industries, that they found the task of reporting keyword rank for one website with hundreds of locations to be very complicated and time consuming - before they discovered Rank Ranger. Our platform provides several simple and time-saving solutions for generating automated reports for businesses with multiple location tracking needs. Here's how...

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The History of the Google Panda Algorithm Update

The Google Panda Algorithm originally rolled out in February 2011, and has been given a number of refreshes since then. It was rolled out to target link farms and low quality content sites. In this post you are able to follow the history of the algorithm, view more information about it and get tips on ways to recover from Panda related penalties.

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Video: How to Use Metric-Rich Rank Tracker Dashboard

The Rank Tracker Dashboard provides a complete overview of your primary domain plus competitor domains, and is rich with options including Rank Change filters, Keyword Metrics, Domain Metrics and Landing Page Metrics including social signals. This video guides you through all the current options offered to help you get the most out of this rank tracking report.

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On-Page Optimization Gets SERP Preview, Page Speed, Top 10 Keywords & More

Our On-Page Keyword Optimization report has become more comprehensive with the addition of an editable Google SERP Preview tool, Page Speed check and Top 10 keywords.  We've also added Report Options because with the growing number of page analysis tools in this report we realize that not everyone wants to display everything when exporting this report to share with a client.

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Googlebot Wants Your Javascript, CSS & Image Files

Google Webmaster Guidelines have been updated with instructions to allow Googlebot to access Javascript, CSS and image files for optimal search results.

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Video: How to Create a White Label Portal

Reports that you’ve created in the Rank Ranger SEO platform can be shared with others for viewing in your branded web interface. Learn how easy it is to create a custom White Label Portal for clients, colleagues or managers who prefer a more hands-on interactive experience.

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Keyword Research Suite

The launch of our Keyword Suggestion tool last week rounds out a suite of time-saving research tools that we hope will help improve your search engine optimization efforts.

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Video: How to Create a White Label Cover Template

Continuing our White Label video series, this tutorial shows how easy it can be to create a cover page template that can be re-used for multiple white label PDF reports.

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How to Measure Overall Rank Performance

Learn the answer to this question:
"What's the easiest way for us to measure keyword rank performance over the course of our online marketing and SEO efforts for the sites that we manage?" 

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New Google Search Result - Structure Snippets

Google's constant upgrading of search results has gained a new addition, the Structured Snippet. This is an addition to regular results, giving more information that is relevant to the query. The information comes from the knowledge graph and is shown within the search result snippet. 

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Video: How to Create an Automated White Label PDF Report

A few weeks ago we explained why White Label SEO reporting is important and today we're going to demonstrate how easy it is to create automated white label PDF reports with Rank Ranger's SEO platform.

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Why White Label SEO Reporting is Important

White Label SEO reporting was created to free up time for digital marketing agencies and website optimization companies to do what you do best - marketing and site optimization. Join me and I'll show you how it works.

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Pigeon Droppings

Google's July 24th algorithm update has been dubbed "Pigeon" by both Search Engine Land and some SEO professionals who feel their site rankings have been bombarded with pigeon droppings. This response is not unusual as most updates have caused a certain level of anxiety (refer to our Google Algorithm Updates History page for more details).

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Need Keyword Ideas?

Rattling your brain over new keyword ideas?  You don't have to do that anymore, simply log in to Rank Ranger and access the new Keyword Research Tool.  It doesn't get any simpler than this...

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Compare Baseline vs Current Rank for Overall Rank Change

The Rank Tracker Dashboard was upgraded today with a new feature that demonstrates keyword rank progress by comparing the baseline (first tracked rank for a keyword) to the current report date rank.

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A Face-lift for the Website Rank Distribution Report

The Website Rank Distribution report has undergone a face-lift recently to provide more information in an easier to read format. Included in this update is the addition of the Visibility Score and a variety of domain and social metrics. Come in and have look.

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Rank Ranger Responds to Google My Business Local Tracking Change

In addition to encouraging local businesses to utilize their services, behind-the-scenes Google's My Business involved a dramatic update to Local search results, integrating them into maps and connecting them to the My Business platform. Rank Ranger caught this change and adjusted the Google Places search engine tracking accordingly.

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How Does Bing Choose a Title to Display on a SERP

Sometimes when you search for your website, you see a title appearing on a SERP that you did not create, and you wonder how it got there. Bing has released an article answering this problem and giving tips on how your chosen title may be shown.

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Single Sign-on White Label Portal for Multiple Campaigns

Rank Ranger's White Label Web Interface (Portal) has a new single sign-on feature for customers with multiple campaigns who would like to log into their custom web interface once and view SEO reports for all of their campaigns in one convenient location.

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Google My Business To Help You Interact With Your Customer

Google wants to help you connect with your customers, all in one place and that's why, according to the Inside Adwords blog, they are introducing Google My Business.

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Rank Ranger Offers Alternative to WebMeUp

Recently we've been contacted by a number of SEO professionals seeking an alternative to WebMeUp because they were notified that WebMeUp is shutting down on July 11th.  Since so many people are asking how Rank Ranger’s SEO platform compares to WebMeUp, we're providing this high-level view of Rank Ranger features that are similar to basic rank trackers, plus a few of the many extras that our SEO platform offers.

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Improving our API Methods for Better, Easier and Faster SEO

New Rank Ranger API Methods include Market Reach API and White Label Portal API, plus an overall improvement has been made across the platform with the addition of a Reference ID option you can use to link your internal customer IDs with your ranking campaigns.

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Weekly Snapshot Featuring Rank Color Scale

Get a colorful view of your rankings by week with Rank Ranger's new Weekly Snapshot report. Featuring our Rank Color Scale, the results of your SEO efforts are highlighted across a red to green spectrum as rank from the end of each weekly period is color-coded and displayed.

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Explaining Google Undisclosed Activity

Google is constantly upgrading and amending their algorithm, often affecting ranks and SEO efforts. At Rank Ranger, we want to be sure that you are always aware of these changes in order to tweak your efforts accordingly. Unfortunately, Google often doesn't let us in on these changes, but luckily we have our Rank Risk Index telling us what is happening in the Google Algorithm world. 

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Time to Speed Up on PC and Mobile

Google has updated their PageSpeed Insights tool to offer more information into the speed of mobile sites, helping to make sure that your site is running at an optimal speed and therefore will avoid penalties from Google.

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Landing Page Metrics Added to Rank Dashboard

Since the launch of our Landing Page Performance Report in February, many of you have let us know just how important landing page metrics are to you! So we're now excited to announce that Social Signals and Backlink Landing Page Metrics have been added to our Rank Dashboard.

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Rank Ranger Tools Retired, New SEO Utilities Launched

We are constantly improving and expanding our platform and today we're happy to announce the retirement of the old Tools section and the introduction of our new Utilities section. This feature is packed with useful utilities to make using your Rank Ranger account even simpler than it already was.

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Google SERP Fluctuations Indicated by Risk Index

The Rank Risk Index has been in the danger zone for more than a week, indicating that something's brewing at Google. We're hearing reports of drops in rank of 50% or more for certain niche sites. Has there been another upstream copyright infringement update or is this something different? What have you heard or experienced?

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Add a Phone Number in Your Google Results

Every customer wants to speak to someone directly when they are having issues and it's up to the company to make that as easy as possible. That's why Google wants to help you out with this by including your phone number in your knowledge graph on a SERP.

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Not Provided Is Expanded to Google AdWords

Yesterday the rumors proved to be true as Google announced that it would be expanding Not Provided keywords to also apply to AdWords campaigns in an attempt to improve privacy for users.

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Did Google Stop Tracking Social Signals?

Matt Cutts is back with another very refreshing and informative session. Ever find yourself wondering if social signals from Facebook and Twitter are tracked by the Google algorithm?  At one time Google did track the signals, and they used Twitter and Facebook links in rankings.

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Google Analytics Adds New Remarketing Feature

New Google Analytic Updates!   Google has added new features to their Google Analytic tools. Remarketing lets you re-engage with your site visitors using the power of Google Analytics and the reach of the Google Display Network.

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Blizzard of New SEO Reports, Features & Apps

An upgrade to Rank Ranger's SEO Platform began with a flurry effect in November that has escalated into a blizzard of new reports, features and apps during February!  If you're as busy as I've been you may have missed a few of the announcements, and since I personally prefer to read snippets of info and click thru only to things that pique my interest, I'm going to give you a quick rundown of recent headlines with snippets and screenshots that cover some important changes and enhancements to our SEO platform.

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Google's 'Not Provided' Is Not a Problem

With the implementation of Google ‘secure search’ (Not Provided) in 2011 blocking 10% of the keyword data and impacting a whopping ~80% through the end of 2013 - thrusting yet another new challenge in the face of SEO - user clicks on SERP links are redirected through a Google masked keyword data process.

Rank Ranger heard an enormous outcry from SEO experts and we responded with a new approach, an alternative to (Not Provided). We're pleased to introduce the Market Reach report.

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Domain Analysis Statistics in Living Color

The Domain Analysis report provides a comprehensive overview of domain statistics in living color. Choose from a variety of report options and launch - the domain home page displays in living color and a Google Supplementary Index Ratio pie chart comes to life beside the latest Social Metrics from Google Plus, Twitter and Facebook. Integrated data from third-party providers completes this presentation that we think you’ll be proud to share with your clients.

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Multi-Axis Search Queries Inspired by Google Webmaster Tools

A multi-axis graph coupled with a detailed search query table makes Rank Ranger's new Search Queries Keywords and Search Queries Pages reports unique.  In Google Webmaster Tools this data is displayed on a one axis graph that merges both Clicks and Impressions, while Rank Ranger's new Search Query reports provide a separate axis for each making it possible to visualize the ratio between Clicks and Impressions and identify wide gaps.

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Google's Top Heavy Algorithm Update #3

Google's Top Heavy Update #3 targets websites that spam or overuse ads on their pages.

Our Rank Risk Index was displaying Code Orange activity and we noticed webmaster & SEO forums had some chatter about significant traffic drops. So we ventured over to Matt Cutts' blog and Twitter feed in search of some answers and finally the announcement was made.

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Rank Risk Level Rising - Authorship Snippet Update

Google changes its search algorithm hundreds of times per year and each time there's a chance that those changes can negatively affect search results. The Rank Ranger Risk Index is showing a huge fluctuation in risk level. What's Google up to? If you think you know, comment below.

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A Flurry of Updates to Sharpen Your SEO Edge

November saw the launch of a new user interface and many new features and tools like the Rank Ranger Android Mobile App for SEOers who need to check rankings while away from the office. That announcement triggered a flurry of messages asking for an iOS App for various Apple devices and we’re happy to let you all know that we already had that in development with plans for a December release.

Today we’ve released a small update...

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Rank Ranger Mobile App for On-the-Go SEO

Launched this week in the Google Play store, Rank Ranger's new Android mobile app was created for SEOers who have a need to check rankings while away from the office. The application scales from Android smart phones to full-size tablets.

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Smart Backlinks Tracking & Management

Backlinks tracking and management just got smarter with Rank Ranger's upgraded Link Tracking feature and Chrome extension.

Customize your Link Dashboard, Link Distribution and Management Reports by selecting dates, users, link profiles, suppliers, and the specific link data that's important to you. Manage multiple users and suppliers, and monitor their activities and expenses.

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On-Page Keyword Analysis & Optimization

Our Beta Testers' enthusiasm about the new On-Page Keyword and webpage analysis & optimization tools we're launching this week is contagious! I'm excited to share these feature-rich tools with you: On-Page Keyword Optimization, On-Page Keyword Density Analysis and a comprehensive On-Page Readability Test.

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Rank Ranger Link Tracker Chrome Extension

The new Link Tracker Chrome Extension integrates with our Link Manager & Backlink Tracker that allows you to track and analyze backlinks, monitor supplier/employee activity & expenses with link and project management tools, review backlink SEO stats & metrics, and more.

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Manage Multiple Google Profiles with just 1 Connection

We've got some impressive upgrades rolling out this week! Learn about an update that will make connecting multiple Google Analytics and Google Webmaster Tools to Rank Ranger faster and easier.

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Tracking Local Results with Rank Ranger

We've been bombarded lately with questions about local results tracking, so here's the scoop… Google Local results - such as Google Places/Maps results that appear in between universal results, carousel results or just Google Maps results - are supported by Rank Ranger and I'll show you how.

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YouTube Rank Tracking with a Few Simple Steps

Rank Ranger allows you to track YouTube video rankings with a few simple steps and using our URL tagging feature makes your reports easy to understand.

For companies that perform SEO for YouTube video URLs, YouTube's watch?v=  URLs were creating a challenge on video rank tracking reports with confusing results. Rank Ranger to the rescue!  We've added a URL tag that you can use to identify each URL with descriptive text that's meaningful to you. And best of all we'll show you how simple it is to implement.

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Keyword Density and How to Avoid Penalties

Whether or not you have intentionally attempted to manipulate the search engines with your keyword usage, what matters is what the search engines "think".  Search engines can factor keyword density into their formula for determining the degree a web page may - or may not - be relevant to a specific search keyword or keyword phrase.

To help you proactively prevent penalties for what a search engine might deem to be keyword stuffing (i.e., overuse of keywords), Rank Ranger's On-Page Keyword Density tool measures the keyword density of any web page. By analyzing the number of times a keyword or phrase appears on a web page vs. the total number of words on that page, we calculate and display the number of occurrences and keyword density percentage.

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Find Keywords that Drive Traffic

Rank Ranger's new Keyword Traffic Research tool utilizes proprietary algorithms to help you find strong keywords for your campaigns, and keywords that can drive traffic to your website. 

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Customize and Save Report Options per SEO Campaign or Account-wide

Have you ever perfected your SEO report options for one campaign and wished you could apply those same settings to all of your campaign rank tracking reports?  Or perhaps you decided to play with the settings to obtain different results but wished you could revert back to your previous research or analytics report options?  Well now you can with Rank Ranger's new Report Save or Load feature for Campaign or Account-wide options!

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Google SERP Fluctuations Widget

We're happy to see that so many of you are using our Rank Risk Index that tracks SERP fluctuations of the 10,000+ domains and keywords that we monitor daily. By providing you with this Google algorithm monitoring service, you can be alerted when potential negative results need to be addressed quickly.  And since some of you have been asking, we've created a widget so you can easily add this service to your website.

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Quickly Present Traffic Source Analysis Like an SEO Pro

Organic? Paid Search? Direct Links? Referral Links? Social Media? Email Marketing? Where is the site traffic coming from and does the source fluctuate from month-to-month?  Summarizing traffic sources in one colorful easy to understand report seemed like the perfect addition to the monthly reports SEO professionals send to important clients, so we are happy to present Rank Ranger's awesome new Traffic Sources report.

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Use Keyword Rank Distribution for High Impact Results

The Keyword Rank Distribution graph provides an analysis that visually demonstrates results of strong SEO efforts and/or lack thereof. One-click export to PDF makes it easy for SEO professionals to share this high impact graph with customers - or to add to your portfolio to attract new customers.

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Gain Competitive Traffic Insights

Gain traffic insights for any website- yours or a competitor's - using Rank Ranger's new Traffic Analysis report.  Simply enter a domain name to view a website's traffic stats, geographic audience map, leading referral sources, top organic and paid search traffic data, social traffic, display advertising traffic, and information about the categories and topics the site's audience is interested in.  Export the report to PDF and impress prospective customers by adding it to your portfolio or SEO proposal.

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Choose the Logo You Want Displayed

We've launched another update!  I thought the developers were going to take a break with summer upon us but they've released a new interface for uploading your account and campaign-specific logos for your White Label PDF reports and White Label Portal that you share with your clients.  Easily select and re-size the logo you want to appear in each campaign.

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June Recap: Reputation Management, Social Metrics & more

June was a wild month at Rank Ranger! I want to make sure you didn’t miss learning about the new SEO tools and updates to our software so come on in for brief recap covering:
  • Link Ranger Link Management & SEO Metrics tools
  • Social Metrics & Domain Analysis
  • Risk Index measuring Google algorithm changes
  • New online Reputation Management package
  • New Analytics Conversions & E-Commerce Transactions report

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Monitoring Analytics Conversions

I'm happy to share with you our new Analytics Conversions report which provides an enhanced analysis of your Google Analytics Goals Conversions and Ecommerce transactions including number and rate of conversions, top Referral Sources and Top Keywords.

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Master Online Reputation Management with Rank Ranger

Rank Ranger's new online Reputation Management tools can help you track search engine rankings of web pages that you've determined are producing positive, neutral or negative impact to a brand and its reputation.

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Ranger Risk Index measures SERP Fluctuations

We're happy to announce the launch of our Ranger Risk Index which measures SERP fluctuations for 10,000+ domains and keywords that we monitor daily. We hope that by providing you with this Google algorithm monitoring service, you'll be alert to address potential negative results quickly.

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Backlink Management

You work hard to create quality backlinks with quality relationships but how do you monitor that investment?  Link Ranger to the rescue! 

Link Ranger is our new Link Management and SEO Metrics tool. Track and analyze backlinks, monitor supplier and employee activity and expenses with our link and project management tools, review backlink SEO stats and metrics, and more!

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How to use Analytics Keyword Filter

New feature in Rank Ranger's Analytics Overview report allows you to quickly and simply filter Analytics traffic results using multiple positive and negative keyword parameters.

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Feature-Rich White Label PDF Reports

Rank Ranger's White Label PDF SEO Reports have been upgraded with new options to provide a more customized user experience.  Language options, PDF output styles, multiple recipients, custom email message and subject, and automated scheduling help integrate your Rank Ranger reports into a custom branded solution that you can use to inform and impress your customers.

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New Notes Feature, Target Rank Projected Traffic + Upgraded Rank Graph

Rank Ranger is happy to announce the new My Notes feature, Target  Rank Projected Traffic report and a few upgrades to the Rank Graph.

My Notes  was in development and planned for release later this year, but because many customers were requesting a feature like this, our team moved up the launch date and worked quickly to make My Notes available now.

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Holy Hybrid Horses! You Rangers are sharp!

That's what the farrier said when he overheard the team tossing around ideas to solve the challenge Google Places and personalization presents to search engine rank monitoring.  Now the farrier obviously isn't an SEO expert, but we were pumped by his enthusiasm and after a little more brainstorming we added a new feature that we believe provides you with the options you need.

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The Farrier Was Here!

Don’t know what a farrier is?  S/he’s the gal or guy who provides expert hoofcare and is the shoer of horses. So while our farrier was out on the range caring for some horses, we got to shooting the breeze about the importance of top quality horseshoes because they serve as the horse’s footing and stability.  That led the team to discussing Rank Ranger’s foundation and we got to work on some improvements, as well as new features we hope you’ll like.

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New Rank Ranger Features Bursting Out of the Stables today!

I've held my horses as long as humanly possible and am excited to finally be able to do some Show & Tell with you about Rank Ranger's exciting new SEO software updates!  Several of these came as a result of customer requests, so you've really gotta see 'em!

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Charging Ahead with Improvements Around Every Bend

I wanted to tell you everything about the new improvements Rank Ranger is launching on February 3rd, but the big boss told me to hold my horses a few more days! 

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A Sneak Peek at 2013 - Happy New Year!

While some companies do a physical inventory at the end of the fiscal year, at Rank Ranger we're taking stock of our intellectual inventory while setting goals for 2013. 

The Rank Ranger Team has made some impressive achievements this year, but those might just pale in comparison to what's on the horizon. Take a sneak peek...

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Raven Rank Tracker Import Tool Released

Rank Ranger has released it's new automated Raven Rank Tracker Import tool to make it simple for you to migrate rank data from Raven Tools to your Rank Ranger account.

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Migrating Raven SERP Tracker Data into Rank Ranger

Our staff has geared up to help SEOs who need to quickly get their data migrated from Raven to Rank Ranger so you can get on with the business of providing top notch services to your clients.

We’ve heard that Raven users are concerned about the features they’ve grown accustomed to, so in this post I’ll provide you with a high level outline of some of Rank Ranger’s key SEO, PPC, Metrics and Reporting tool features.

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Rank Ranger's Position on SERP Tracking

The web is buzzing with people talking about what's going to be with SERP tracking and we feel it’s important to let you know that SERP Tracking is where we dedicate most of our resources, it is a core service in Rank Ranger's SEO toolkit and we will not consider discontinuing that service for any reason.

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Rank Ranger Special Offer for SEO Bloggers

Share your Rank Ranger SEO Platform experiences in your blog and send us a link to the article to qualify for your choice of a free 6-month subscription (valued at $19 per month) or a discount of $19 per month for 6 months off any larger subscription package.

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The SEO Basics - 404

When you arrive at a 404 page, it can be disorienting;  a good 404 page can help curb the confusion. To fully understand what a 404 page is good for, what it means, and how to use it, read on.

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Round 'em up with Google Local Ranking feature

Out on the range horses and dogs are used to round up the cattle, but in the massiveness of the Internetthe site that’s found first rounds up the majority of the traffic and business. Since your success is important to us, Rank Ranger is proud to announce our new Google Local Ranking feature that enables you to track site rankings in Google’s personalized results by selecting a few custom parameters.

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The SEO Basics - Robots.txt

While the SEO industry may be largely about making sure search engines see and rank your webpages, sometimes it is important to prevent webpages from showing up on the search results pages. Robots.txt files are designed to address this need. To fully understand what robots.txt is, why it is important, and how to use it, read on.

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Rank Dashboard Upgraded

There’s been so much NEW going on here at Rank Ranger lately that today’s launch is bursting out stampede style with new features and reports chock-full of the customizations customers have requested.  Breaking out of the corral ...

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Rank Ranger and MajesticSEO Partner Up

Hey guys. I just wanted to give you all a heads up about one of the exciting developments afoot at RankRanger - our partnership with MajesticSEO.

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The SEO Basics - Sitemaps

A sitemap allows all of the pages on your website to be easily found by search engines. To better grasp the significance, meaning, and best use of sitemaps, read on.

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What is Google Venice?

What is Google Venice? Simply put, it is Google ranking its results based on where you are located, at the time of making your search, in much higher rankings in the results pages. But why is Google doing this now, and does it really make a difference?

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The SEO Basics - Keyword Density

The importance of keyword density has been disputed ever since it was found to be a ranking factor. To understand why it is important, what it means, and how to use it, read on.

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The SEO Basics - URL Structure

While in the past the URL address was considered the ultimate website traffic generator, today this is somewhat less than true. Today sound URL structure is very important to have for search engines, but not necessarily for human searchers. To fully understand what URL structure influences today, we should assess why it is important, what it is, and how we can use it.

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The SEO Basics - Content Optimization


The phrase "content is king" is as relevant to the internet as it has been to other media. If your content is well optimized, your website will likely rank higher. To fully grasp the implications, definition, and uses for content optimization, read on.

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Rank Ranger Guest Post Guidelines

Whether you’re a full-time professional blogger or an SEO expert with something important to share with the world, you can have your thoughts published in the Rank Ranger blog.

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Plans and Packages Overhaul

We are happy to announce that Rank Ranger now supports multiple package subscriptions, and we have categorized them in an intuitive way.Here's how:

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The SEO Basics - Meta Description Tags

There is some disagreement among SEOs regarding the exact influence the Meta Description Tag has on how successful your webpage will be. Some say not to bother with one, while others say they are vital. To understand why there are so many different opinions on the matter, let's understand why Meta Description Tags are important, what they are, and how you can use them.

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The SEO Basics - Title Tags

Title Tags have a huge influence on your rankings and click through rate, thanks to some obvious reasons, and other less obvious ones. To fully comprehend the role of the Title Tag let's understand why Title Tags are important, what they are, and how you can use them.

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