We welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing!
- How can confirmation bias both help and hinder your digital marketing efforts
- How far can you push confirmation bias in your marketing without being unethical? Where are the lines?
- How does confirmation bias impact our favorite search engine?
Plus, they’re here, they’re there… Google is spraying COVID-19 results around everywhere…. We dive into what’s happening, why it’s happening, and what it might mean for you!