Did you know that search engine results pages are more than just a ladder to climb?
They can give us much more than just a ranking number and are a regular feature in discussions.
But why are SERPs so important?
And what types of data can you gather from the SERPs that can help your SEO?
In this post, I'll show you six ways that SERP analysis can help you create content with higher ranking potential that can better satisfy the user intent.