6 Things Your Client Can do to Help You Earn Links
August 6, 2015 |
Link building is hard as things stand, so why not make it a bit easier? I'm a big fan of getting clients involved in the campaign. Especially into things that can be done to strengthen the results of the SEO campaign.
Here are a few things that a client can do to help
their own campaign. I hope you like these ideas and more importantly try some
1. Suppliers / Clients
Many suggest to contact suppliers or clients of
your client to obtain links, however to succeed in this operation it has to be done
I would help the client compose a template and then
assist technically, but allow them to contact the particular parties involved.
Their reply rate will be a lot higher than the one you would get.
2. Exhibitions and Conferences
Many agencies try to fake being the thought leaders
in their client's industry. Why not work together with the client on choosing the face of their company and
pitching them to speak at conferences and expos. Training a client in seeking out speaking
opportunities or doing it yourself can be very worthwhile and should be part of
the prospecting process.
Tip: When your client exhibits on an expo you
should monitor the mentions they receive and act to turn them into links and
relationships for the future campaigns. This earns you links and straightens the relationship you have.
Many companies have their favourite charity they
work with, not many utilise this correctly for SEO. Organising a fundraising event for a charity
locally and getting a few bloggers and local businesses involved is a great way to get
links for their company.
This requires a lot of organisation and is long
winded, but again, it strengthens your relationship with the client and can
generate links very hard for your competitor to copy. At the same time you're doing charitable work.
4. Social Listening
By listening in on social media and on the web (for
example using Mention
or Google Alerts) you can find opportunities for
your client to show their knowledge. Forums and Q&A sites are also great for this.
Collect the opportunities and then send them to the
client for them to cherry pick and contribute their expert knowledge answering
5. Research and Whitepapers
Okay I know this one doesn't sound simple. Often clients have offline research or content that could be utilised
online. Many have content behind a paywall/login box that is very rarely accessed, that
could be introduced anew on the blog.
This reused content can often lead to links. For example, it could be reused as a PDF ebook and submitted to PDF sharing
sites (like slideshare
) to gain some basic links.
6. Basic Public Relations
Not all companies can afford to have a PR agency
work for them. You should have an understanding where the client informs you of any changes in
their company, especially:
- new employees
- new clients
- new suppliers
- new products
This way you can put together a press release and
pitch either to local media news sites or industry magazines.
I hope some of these help and are new to you. Please post in comments if you have any other