As a result of COVID-19 there are a significant number of changes to the SERP, to Google My Business listings, to Google Ads, etc., that arise from the current pandemic. So we'll get to that.
At the same time, Google has made other serious changes to the SERP including the migration of right-side Featured Snippets and the release of stricter FAQ markup guidelines. So we'll get to that as well.
This is the April 2020 edition of the SERP news.
That's how you might describe the February SERP, particularly the unconfirmed update that hit mid-month. With reversal upon reversal, the rankings resembled the sort of discombobulated u-turn a 16-year-old would make on their way to failing their driver's test for the umpteenth time. Throw on such SERP spectaculars like new entity pairings and a new multi-image carousel for Google Posts and you have yourself a month of SERP changes to remember.
This is the March 2020 edition of the SERP news!
It seems like everything and everything that was once the Google SERP has been turned on its head in what has been a downpour of serious changes to the results page! Featured Snippet URLs have been pulled from the organic results, the desktop SERP started to look like the mobile SERP only for it to not look like the mobile SERP, and life just got a bit more complex for retailers with Google's Popular Products extravaganza. Oh, and we got our first core update of 2020 to boot!
Welcome to the February 2020 edition of the SERP News.
It's 2020 and what better way to kick off the new year than by looking back at the December 2019 SERP! Don't think for a second that Google took it easy as 2019 wound down.... The last month of the year saw Google take BERT international and use the natural language processing (NLP) technique to take the Top Stories feature to places no news carousel has gone before. Couple that with an onslaught of local changes to the SERP and you have yourself a mighty month of SERP madness!
And away we go!
Did you blink? Because if you did you may have missed Google's clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! How does it connect to the November 2019 Local Update?
We'll cover the latest update incarnation as well as changes and tests to the SERP that brought Google's travel domination to all-new levels, kicked Featured Snippet URLs out of the organic results, and gave recipe hunters one less reason to click on your site!
It's on. Welcome to the December edition of the SERP News!
Another month... another series of changes to the SERP with far-reaching implications....but this month is special. This month Google says they've reached a breakthrough... and it's live on the SERP! On top of that, Google has dispensed a new set of enhancements aimed at making users salivate over Google Shopping. But wait, there's more! Google is giving you far more control over how your rich results appear on the SERP. And, of course, we'll get to a whole heap of changes to the SERP and its features!
This is the SERP News covering October 2019!
Looking back at the Google SERP in September and all I can say is... Holy cow!
Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the nofollow attribute is no longer a directive, & original news reporting now ranks at the top of the SERP (or does it?)!
Throw in an overhaul to Google's Quality Rater Guidelines and... holy cow!
Here are the juicy details!
Mobile continues to be the pied piper to desktop's SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of "close variants" to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its "Featured Snippet anchor highlights" beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too...
Welcome to the September edition of the SERP News covering the memorable month of August 2019!
What if I told you Google unleashed an algorithm update that pushed rank volatility to levels we haven't seen in years, fixed bugs that weren't really fixed while denying their cause only to have that cause accidentally revealed?! You'd think I was nuts, right? Well, that's pretty much what happened in July.
Throw a stream of changes to the Knowledge Panel, Featured Snippets, and Image Search into the mix and you have one absolutely wild month on the Google SERP!
Finally, a month of endless updates to the Google SERP! I've been complaining ever since 2019 began that Google has slowed down its production of changes, updates, and tests to the SERP. No more! June 2019 was a month for the ages with changes to domain diversity at the top of the SERP, additional layers of sub-topical information in all sorts of SERP features, and some good ol' updates to Google Ads!
And away we go with Google's whirlwind of SERP alterations made in June 2019!
A plague of Google bugs has reached biblical proportions, the mobile SERP now contains favicons, & ads have hit the Discovery Feed! It's been a peculiar month in what has been a peculiar year thus far on the Google SERP. We're talking a barrage of announcements, a few bugs, and a whole heap of changes to the SERP that throw tradition out of the window!
Plus, even though we're covering May... let's touch on the June 2019 Core Update as well!
Another month has come and gone and in some respects, the Google SERP is not what it once was. As April becomes a distant memory, the SERP is now a far more visual place with multiple search features showing display level increases. AMP also eked its way back into the news throughout April with a motley collection of announcements & updates. Of course, there were various spikes in rank fluctuations and a myriad of changes to a plethora of SERP features!
Ready to jump into the thick of it all?!