I'm not one to quote (or even listen to) Katy Perry, but her "adage" of "you're up then you're down" is quite applicable to the rank fluctuations seen on the Google SERP in the recent past. There was some downright bizarre movement on the SERP in August... on multiple occasions... There have also been changes to how Google extends 'Search Journeys' (and how Google promotes its own shopping experience), the schema supported by Google, scroll to text highlights, etc.
I'll be diving into all this and more!
This is the September 2020 edition of the SERP News!
Cosmic balance. It exists in reality (perhaps) and it exists on the SERP (evidently). Just as Google announced a new verification badge that could set businesses back 50 bucks the search engine forwent its commission on sales made via Buy on Google! How's that for bringing balance to the SERP?
Plus, has COVID-19 become the norm on the SERP? With less COVID related updates to features and more consistent COVID rankings, that seems to be the case (for better or worse).
Of course, there were like a gazillion other tests, changes, and updates to the SERP.
So let's have at it...
Here's the SERP News for August 20
This was one of my favorite months on the Google SERP. Not because the changes Google made "broke the way of the SEO industry." Rather, it's because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, the most innocuous changes to the Google SERP harbor the biggest impact. Such was the case on the June SERP.
Get ready, get set, here comes the July 2020 edition of the SERP News!
May 2020 has come and gone and so has another core update. Google's May 2020 Core Update brought a blast of rank volatility to the SERP the likes of which we have not seen for some time. A lot to talk about here from the update's timeline to who and what were most impacted.
Beyond algorithmic changes, Google's adjustments to the ever-evolving COVID-19 pandemic continues as a few curious tests and updates made their way to the SERP recently.
Get ready to explore a month of Google SERP intrigue....
This is the June 2020 edition of the SERP News!
As COVID-19 continues to rage on Google has been quite adept at updating the SERP accordingly. While March saw the introduction of major COVID-19 elements to the SERP, this past month saw Google refine the way it handles the pandemic.
But wait, that's not all. April also saw Google set its shopping experience free... literally. Add on a few notable tests and changes and you have yourself quite the brimming month on the Google SERP.
As a result of COVID-19 there are a significant number of changes to the SERP, to Google My Business listings, to Google Ads, etc., that arise from the current pandemic. So we'll get to that.
At the same time, Google has made other serious changes to the SERP including the migration of right-side Featured Snippets and the release of stricter FAQ markup guidelines. So we'll get to that as well.
That's how you might describe the February SERP, particularly the unconfirmed update that hit mid-month. With reversal upon reversal, the rankings resembled the sort of discombobulated u-turn a 16-year-old would make on their way to failing their driver's test for the umpteenth time. Throw on such SERP spectaculars like new entity pairings and a new multi-image carousel for Google Posts and you have yourself a month of SERP changes to remember.
It seems like everything and everything that was once the Google SERP has been turned on its head in what has been a downpour of serious changes to the results page! Featured Snippet URLs have been pulled from the organic results, the desktop SERP started to look like the mobile SERP only for it to not look like the mobile SERP, and life just got a bit more complex for retailers with Google's Popular Products extravaganza. Oh, and we got our first core update of 2020 to boot!
Welcome to the February 2020 edition of the SERP News.
It's 2020 and what better way to kick off the new year than by looking back at the December 2019 SERP! Don't think for a second that Google took it easy as 2019 wound down.... The last month of the year saw Google take BERT international and use the natural language processing (NLP) technique to take the Top Stories feature to places no news carousel has gone before. Couple that with an onslaught of local changes to the SERP and you have yourself a mighty month of SERP madness!
Did you blink? Because if you did you may have missed Google's clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! How does it connect to the November 2019 Local Update?
We'll cover the latest update incarnation as well as changes and tests to the SERP that brought Google's travel domination to all-new levels, kicked Featured Snippet URLs out of the organic results, and gave recipe hunters one less reason to click on your site!
It's on. Welcome to the December edition of the SERP News!
Another month... another series of changes to the SERP with far-reaching implications....but this month is special. This month Google says they've reached a breakthrough... and it's live on the SERP! On top of that, Google has dispensed a new set of enhancements aimed at making users salivate over Google Shopping. But wait, there's more! Google is giving you far more control over how your rich results appear on the SERP. And, of course, we'll get to a whole heap of changes to the SERP and its features!
Looking back at the Google SERP in September and all I can say is... Holy cow!
Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the nofollow attribute is no longer a directive, & original news reporting now ranks at the top of the SERP (or does it?)!
Throw in an overhaul to Google's Quality Rater Guidelines and... holy cow!