Another month has come and gone and in some respects, the Google SERP is not what it once was. As April becomes a distant memory, the SERP is now a far more visual place with multiple search features showing display level increases. AMP also eked its way back into the news throughout April with a motley collection of announcements & updates. Of course, there were various spikes in rank fluctuations and a myriad of changes to a plethora of SERP features!
Ready to jump into the thick of it all?!
Well, the SERP is quiet no more as Google has confirmed its first algorithm update of 2019!
Of course, the news of the March SERP was more involved than just the latest incarnation of Google's broad core updates. The month saw multiple data shifts for multiple
image oriented SERP features (as well as some really interesting image search announcements/changes). With that was a pretty substantial increase in Featured Snippets in a wide variety of markets within Europe and beyond.
All things considered, I'd say March was the most intriguing month on the Google SERP 2019 has brought us thus far!
The first official Google algorithm update of 2019 has arrived! With it, of course, comes much speculation over its enormity as well as what niches and sites were the most impacted. Throw the Medic Update into the mix and we have ourselves quite a bag of potential SEO tinder on our hands here.
However, just how big was this update compared to the Medic Update? Were YMYL sites targeted? Were certain niches more affected than others? Was the March update some sort of reversal? Once the dust settled who were the big winners and losers?
Let's have at it then, shall we?
For the second time in a year's time, Google has dramatically increased the number of mobile SERPs that contain an Image Thumbnail. As before, the increase focuses on a specific keyword demographic. In this case, product keywords have pushed mobile Image Thumbnail to an extraordinary display level. As a result, both the percentage of page one SERPs that contain a minimum of one Image Thumbnail as well as the average number of mobile Image Thumbnails on page one has seen a significant increase.
The year kicked off with a slew of Featured Snippet changes and it now continues with Google, the search engine of search engines, adding some hefty elements to its local SERP features. As it has done so the search engine may have stepped into a bit of "Featured Snippet controversy" along the way.
Here is the March 2019 edition of the SERP News!
Welcome to an all-new year for the SERP News! To kick start 2019 Google gave us multiple changes to Featured Snippets while a bug has kicked AMP results off the mobile SERP! At the same time, we've added a new segment of local data to our SERP Feature Trackers that lets you see the scope of hotel Local Packs. Might I add that January also saw the first algorithm update of the year!
Let's dig in, shall we?
Each and every year we're humbled by the additions we're able to offer to the SEO industry's understanding of the "search environment." Whether it be a deep dive into a Google algorithm update or a case study on Google's use of SERP features, we feel honored to offer a bit of insight into how Google is treating the SERP and so forth. With the year coming to a close, here's a review of the original research Rank Ranger has brought to the forefront of SEO consciousness.
November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up in all-new places, hotel Local Packs become picture perfect, and AMP Stories get an advertising addition.
Here we go, yet another month of all sorts of changes to the Google SERP and the features found on it! In the great month of October, we were privy to see Google start to roll-out its 20th birthday updates, the coming of an all-new way to hunt down the best hotel, and some more Google update action (yep, more updates... again). I've also got an exclusive look at the first set of data on the relatively new Explore Panels!
There was no major Google algorithm update this past month that shook up the entire SEO community. Instead, we got a few shorter "bursts" of rank volatility that had their own story to tell. On top of that, mobile indexing multiplied by immense proportions, Chrome's update brought us more direct answers, and a good dozen or so SERP feature tests and changes popped up.
Oh, and Google announced a slew of some pretty big changes that could change the entire way we think about search and go about optimization vis a
vis the user's experience.
Most SEO professionals know the ins and outs of the trade – that content is king, that technical SEO optimization is a must, and that you can’t get serious rank traction without quality backlinks. The thing is, that succeeding as an SEO agency is not just about knowing SEO, it’s about understanding how to manage the client relationship, a central part of which is knowing the right way to prepare SEO reports.
There's this sentiment that rank has become increasingly more volatile. To a large extent, we've chalked this up to machine learning, or RankBrain in specific. That said, what does the current ranking landscape actually look like? How does it differ than the allegedly more stable past? What new ranking dynamics has machine learning left us with? What can we do about them?