Filter Rank Data with Keyword Tags
February 11, 2015 |
Rank Ranger’s Tagging feature is extremely useful when trying to group certain keywords by category, website, industry or a variety of other options. You are able to sort your keywords according to these tags and the report will show them alphabetically. But, what happens when you want to sort them by number, for example keywords with tags like Top 5, Top 10 and Top 30? Using the standard alphabetical sort option, these tags would display in this order:
- Top 100
- Top 10
- Top 30
- Top 50
- Top 5
If you are using alpha-numeric keyword tags, and it's important to you to have them sort in both alphabetical and numeric order, then you can follow these simple steps to accomplish that goal:
- Navigate to Campaign Settings > Keywords
- Click the + sign in the Tags column and enter Keyword Tags using this format:
- Top 5 should be entered as <!--5--> top 5
- Top 10 should be entered as <!--10--> top 10
- Top 30 should be entered as <!--30--> top 30
If you have existing tags that you want to replace, you should click the X to delete them and then add new as described above.
- Navigate back to your Dashboard report and under Report Options > Keyword Tags, click the Select All option, or individually select the tags you want displayed in this report.
- Select Tags in the Sort Options > Sort Field and choose the desired Sort Direction (you can also do this in the Dashboard report by clicking the column title).
- Click the Apply Changes button.
Your Dashboard report will then look something like this (depending on the keyword, domain and landing page metrics you've selected) with the Tags column properly sorted and displayed.
Keyword Tags can also be used to to filter data for graphic presentation.
In this example we're filtering the SERP data to display Google USA Average Rank for keywords that have been tagged as "top 5".
Since that would produce a single line on the graph and I'm interested in comparing keyword performance for categories of keywords, I've gone ahead and added Average Rank metrics for keywords with Top 5, Top 10, Top 30 & Top 60 tags and displayed them colorfully on our Insight Graph
in order to create a helpful visual for a customer.
Can you think of other creative ways to use Keyword Tags?