May 27, 2014 |
. By hiding certain content in the initial loading, the website will load faster and then fill in the extra content as required. For example Facebook
, in the newsfeed not all posts are displayed immediately, but rather as you scroll down more posts appear as required.
This advancement makes Google's crawling more accurate as they can now see all the content on a website, as well it prevents sites form trying to trick them by displaying one type of content in the html and a different kind in "hidden" code.
Google wants to make sure that everyone is able to benefit from these new advancements and have given some advice on dealing with potential issues:
"Sometimes things don't go perfectly during rendering, which may negatively impact search results for your site. Here are a few potential issues, and – where possible, – how you can help prevent them from occurring:
- If your web server is unable to handle the volume of crawl requests for resources, it may have a negative impact on our capability to render your pages. If you’d like to ensure that your pages can be rendered by Google, make sure your servers are able to handle crawl requests for resources.
Overall this is a major advancement in Google's rendering process and hopefully will encourage more webmasters to create innovative and exciting websites using a variety of styles and content types.