Google Knowledge Graph Update for Musical Artists
March 13, 2014 |
has added official tour and performance dates to the knowledge graph when searching for a musical artist. This gives the musicians another platform to promote their live performances and gives users more information by simply viewing a SERP, rather than having to look through a website for the correct information.
This is done very easily by the musicians (or their webmasters) by following Google's simple steps:
"If you’re the webmaster for a musical artist’s official website, you have several choices for how to participate:
All these options are explained in detail in our Help Center. If you have any questions, feel free to ask in our Webmaster Help forums. So don’t you worry `bout a schema.org/Thing ... just mark up your site’s events and let the good schema.org/Times roll!
- You can implement schema.org markup on your site. That’s easier than ever, since we’re supporting the new JSON-LD format (alongside RDFa and microdata) for this feature.
- Even easier, you can install an events widget that has structured data markup built in, such as Bandsintown, BandPage, ReverbNation, Songkick, or GigPress.
- You can label the site’s events with your mouse using Google’s point-and-click webmaster tool: Data Highlighter.
- Google Official Blog
If you haven't heard of a knowledge graph, then take a look at the example below and make sure to see the tour dates!