The In Search SEO Podcast

The In Search SEO Podcast 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 

Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


Four Essential Considerations for SEO in Restricted Industries with Marco Bonomo

Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? That's precisely the challenge that my guest today faces.

The considerations are:
  1. Images
  2. Videos
  3. Age-gating
  4. Geo-fencing

5 Minor Tweaks to Improve Your SEO Reports with Mufaddal Sadriwala

Do you work in an SEO agency? And if so, when was the last time you improved your monthly reports? Today we're talking about how you can positively improve your monthly SEO reports.

The steps are:
  1. Revenue from organic traffic 
  2. Reason for the increase or decrease in organic traffic 
  3. Incorporate pending tasks   
  4. Add a top-level summary   
  5. Ranking report summaries split into categories and rankings

Three Ways to Create Newsworthy Content That Earns Links with Amanda Milligan

How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links.

The steps are:
  • Building Brand Authority with Contextualization
  • Customize/Personalize Your Pitch with Localization
  • Backup Your Pitch with Trustworthy Data

5 Steps to Turn Your B2B Blog into an SEO Machine With Andrea Paternostro

Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine.

The steps are:
  • Absorb
  • Plan your content
  • Execute
  • Reach
  • Analyze and restart

8 Tips to Optimize Your Site Speed

How speedy is your site?

We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed?

Today, we're discussing eight essential elements of fast websites with Jono Alderson.

The eight steps are:
  1. Core Web Vitals
  2. Cloudflare
  3. Chrome Developer Tools
  4. Advanced Image Optimization Techniques
  5. Advanced Font Optimization Techniques
  6. CSS and JavaScript Tricks
  7. Caching and Versioning
  8. Clever Third-Party Kit

Four Steps to Getting Started with Schema with Jonny Ross

Is schema an active part of your SEO strategy?

Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since.

In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now.

The steps are:
  • Identify the Schema Opportunity
  • Implementing Schema
  • Verify your Schema implementation
  • Measuring your success

5 Tips on Conducting Technical SEO Audits with Olga Zarzeczna

How much are you missing out on with your technical SEO audits? How reliable is your data? And what does your website look like in the eyes of Google?

These are just three of the topics that we'll be discussing in episode 99 of the Insearch SEO podcast with Olga Zarzeczna.

The steps are:
  1. Don’t rely on just one tool
  2. Start with data from Google Search Console
  3. Look for high-impact, low-effort quick wins
  4. Have your own SEO checklist
  5. Look at your site through the eyes of Google

Getting Started with Machine Learning in SEO with Lazarina Stoy

How much of your SEO are you automating? And did you know that automating what you're currently doing could help you do it faster and with a greater level of accuracy?

In this episode, Lazarina Stoy explains how to get started with machine learning in SEO.

The steps are:
  1. Understand Your Limiting Beliefs and Overcome Them
  2. Understand Common Task Specifications, Solution Specifications, and Data Specifications in Machine Learning
  3. Practice Daily and Start Going Through the Motions
  4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed
  5. Understand the Limitations and Scrutinize the Output of Machine Learning
  6. Work Collaboratively and Set Reasonable Expectations

Effective SEO Translation in Six Steps with Julia-Carolin Zeng

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.

The six steps are:
  • Have an In-Market Expert at Hand
  • Know Your Market
  • Get the Right Translation Budget for Your Market
  • Don't Just Translate, Localize
  • Brief Your Translators Correctly
  • Find the Right Translator

5 Reasons Why Genuinely Relevant Content Beats High Volume Keywords With Eilish Hughes

What do you do when you find the perfect keyword but according to Google the keyword has no search volume?

According to Eilish Hughes, there are times when you should target those keywords.

When should you try this approach?

In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords.

Six Steps to Managing an SEO Client’s Expectations with Mindy Gofton

Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you?

In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations.

The steps are:
  1. Understanding Your Client's Pain Points
  2. Understanding What to Reasonably Expect
  3. Understanding What Will Delight Your Clients
  4. Make Sure Your Clients Understand What They Are Getting for Their Money
  5. Make Sure Your Clients Understand Their Given Timeframe
  6. Make Sure Your Clients Fully Understand What You're Doing for Them

Three Ways to Use Customer Data to Build SEO Strategies with Eli Schwartz.

Customer data is one of your most valuable metrics.


The goal of SEO is to generate sales.


Speaking to actual customers is the best way to work out how to get more sales.

What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption.

The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that.

In this episode, Eli Schwartz explains three ways to use customer data to build SEO strategies.

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