The In Search SEO Podcast

The In Search SEO Podcast 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 

Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


Five Things to Know in a Core Web Vitals Audit

What do you really need to be looking for in a Core Web Vitals report?

That's what we're going to be discussing today with Jan-Willem Bobbink.  

In this episode, Jan shares five key elements to improve your Core Web Vitals, including:     
  • The difference between specific segments   
  • Comparing different page templates     
  • Understanding the difference between Pagespeed Insights scoring and CWV scores   
  • Be creative   
  • Prioritizing page types by benchmarking against competitors

Three Key Elements of SEO for News Publishers With Barry Adams

What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher?

In this episode, Barry shares three key episodes of SEO for news publishers, including:   
  • Top Stories Boxes on SERPs   
  • Speed matters     
  • The headline is the key to optimization

5 Steps to Boost Your Video SEO With Dre De Vera

So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website?

In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including:     
  • Pre-publishing 
  • Establishing expertise
  • Establishing authoritativeness 
  • Establishing trust
  • Post publishing

Five ways that UX overlaps with SEO with Pedro Dias

UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO?

That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias. 

In this episode, Pedro shares five ways that UX overlaps with SEO, including:   
  • Website architecture and internal linking
  • Friendly URLs   
  • Alt text   
  • Organize internal linking and breadcrumbs 
  • PageSpeed and Core Web Vitals

Seven Things All SEOs Need to Know About E-A-T with Lily Ray

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T?

That's what we're going to be discussing today with a New York City based creative and passionate SEO professional Lily Ray.

In this episode, Lily shares seven things every SEO needs to know about E-A-T:                                            
  • What is E-A-T?     
  • What is YMYL?     
  • How does Google use E-A-T?     
  • Why is there such a big emphasis on E-A-T?   
  • Can you see your E-A-T score?     
  • How do you optimize your E-A-T?       
  • Can you influence E-A-T in areas other than content?

Four Warning Content Localization Flags to Be Aware with Isaline Muelhauser

Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well.

In this episode, Isaline will share four content localization red flags, including:
  • Unusually low KPIs for a translated language
  • Receiving traffic from another country that's not in your target market
  • Translating keyword research
  • When customer support receives an unusual amount of requests in a translated language

5 Things You Need to Know About SEO On the Edge with Chris Green

In episode #117, Chris Green shares five SEO tasks that are better handled on the edge.

The five tasks are:
  • Split testing   
  • Redirect management   
  • Bot access logging   
  • Sitemap building/management   
  • Injecting content

7 Tips for PPC and SEO to Work Together with Jay Ratkowski

How can you become more effective at SEO by working more closely with PPC?

In this episode, Jay will share seven tips to help SEO and PPC to work together.
The tips are:
  • Not viewing each other as competitors   
  • Common goals and taking credit for brand revenue   
  • Using SEO to reduce PPC costs   
  • Using PPC to test an SEO Strategy   
  • Landing page development 
  • Using dynamic search campaigns to find keyword ideas   
  • Keyword level SERP features from your rank tracking tool     

3 Types of Backlinks You Need to Build Right Now with Alexandra Tachalova

What link types are you actively trying to build your website right now?

Do you even differentiate between the different types of links that you build?

In episode #115 of the In Search SEO Podcast Alexandra Tachalova explains three backlink types you need to be building.

The backlink types are:
  • Links that bring SEO benefits     
  • Links that boost your authority     
  • Links that build brand awareness

Nine Ways the Google SERPs are changing with Gerald Murphy

How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?

In this episode, Gerald Murphy shares nine ways the Google SERPs are changing. 

The nine ways are:
  • SERP-Less
  • Complex SEO behaviors     
  • SERP feature evolution     
  • Quality importance for ranking 
  • Integration of different engines on each engine   
  • Keyword/Query understanding   
  • Devices/Mobile   
  • Zero clicks   
  • Personalization

5 Steps to Generating Successful AI Generated Content

Is it really possible to create all of your content on an automated basis using AI?

In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated content.

The steps are:
  • Research, research research
  • Make an outline   
  • Use an AI writer to generate content   
  • Make a standard operating procedure (SOP) 
  • Optimize AI content with Surfer SEO

Zero Search Volume Keywords with Mark Williams Cook

Do you ignore zero volume keywords? If so, that could be a big mistake.

That's what I'm discussing today with Mark Williams Cook, the director of Candour, a digital agency based in Norwich in the UK. 

In this episode, Mark will be sharing four steps to getting started with zero search volume keywords.

The tips are:
  • Forecasting with Zero Volume Keywords
  • Researching Zero Volume Topics
  • Planning Zero Volume Content
  • Discovering New Zero Volume Opportunities

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