The In Search SEO Podcast


The In Search SEO Podcast 

 

Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 

Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes

 
 

In Search [Episode 76]: Mining Google Patents for SEO Gems


SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search!

We get into:

  • How to approach a Google patent
  • Why the information within patents is incredibly important to doing SEO
  • What trends the patents have revealed about what Google is looking for

Plus, Google just released something that’s set to change the content landscape… here’s why top-level content will die a horrific death by the SERP!

In Search [Episode 75]: Creating High-Performing SEO Content


Yosef Silver, SEO and culinary expert, joins us to talk about creating that content that coveted content that ranks well, reads well, and shares well!

  • We’re getting into: Search-ability, shareability, and how to create content findable content that pops!
  • Tips and tricks for a content structure that engages
  • How to achieve content zen. Finding a good content balance

Plus, why refusing to look at content, the SERP, and SEO with fresh eyes is killing you.

In Search [Episode 74]:The Hidden World of Content Syndication for SEO Revealed!

This time we’re talking syndicated content and SEO with Alli Berry who knows the dark inner-workings of syndication!

We’ll get into:

  • Is content syndication right for your site? Is it even worth it?
  • What happens when your syndicates outrank you with your own content?!
  • Does Google do a good job handling syndication and what can you do when it doesn’t?

Plus, there’s so much to talk about as Google has officially invaded your site with text highlights! We’ll jump into all the drama from Google’s expanded use of scroll-to-text + highlight from the Featured Snippet.

In Search [Episode 73]: What You Didn't Know About Google's SERP Features


Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into:

  • SERP features and the notion that they are organic
  • The topic layer, what is & why you should care
  • Google's targeting users via SERP features

Plus, we ask if the ranking signal is a thing of the past (relatively speaking)!

In Search [Episode 72]: Finding More Leads for More SEO Clients


Deepak Shukla of Pearl Lemon stopped by to talk about targeting new SEO clients.

We get into:

  • How to find more good leads for more good SEO clients
  • Has the market shifted? Is SEO passé and should you be peddling "organic growth?”
  • How to push hard to get those new clients without coming off as spammy

Plus, we show why you should not take a new course of action based solely on trends data!

In Search [Episode 71]: Helping Your SEO Career by Building Your Credibility


Rich Tatum joins us to talk about something very important for your career… your reputation!

In this episode we cover:

  • How to build sustained credibility in the SEO sphere
  • How to leverage your SEO credibility to the benefit of your career
  • How being a specialist or generalist plays into your reputation within the SEO community

Plus, we go deep into what Google may have been looking for during the May 2020 Core Update. That’s right… site-level patterns from the core update!

In Search [Episode 70]: Running SEO Audits Like a Champ


Matthew Tenney of GlassesUSA joins us to talk about all things SEO audit!

  • When and how to run the most efficient SEO audit possible
  • From among the piles of data, how to know what to focus on when doing an SEO audit
  • How to best qualify the data you get back from an SEO audit

Plus, we go into the May 2020 Core Update... its roll-out, its impact, its scope and size, etc!

In Search [Episode 69]: Doing SEO on Sites During the COVID-19 Pandemic


The podcast welcomes Simon Cox who shares how he’s handled sites in the wake of COVID-19:

  • What changes have COVID-19 brought to both local and non-local sites?
  • How to approach content generation during COVID-19 as intent has changed so drastically
  • What to consider about working on your site’s optimization post-crisis

Plus, how to stay in touch with what Google’s up to… tips on keeping your ear to the SEO ground!

In Search [Episode 68]: How Psychology & UX Combined Can Drive Sales to New Levels


Today we have a UX aficionado for you! Khalid Saleh, CEO of Invesp opens up the world of using psychology to create a UX that converts!

  • How to speak to user psychology with your UX in order to boost sales
  • How to drill deep into the user mindset and build UX that aligns with it
  • What messages do you want your UX to send & how do you send them?

Plus, we take a look at what’s likely competing with your Featured Snippets for user attention!

In Search [Episode 67]: Getting the Finer Points of Your GMB Listing Right


SEO whisperer Colleen Harris of Sincro chats with us about the finer points of your Google My Business listing. We’ll cover:

  • Why department listings in the Local Panel are super important and how to set them up without screwing them up
  • How to expedite the listing verification process, no pain tips
  • How local SEO can show value to a website

Plus, how the COVID-19 SERP is a glimpse at all future SERPS!

In Search [Episode 66]: Getting the Scoop on Covering the SEO Industry News


George Nguyen joins the show to discuss what goes into covering the SEO news.

  • Does Google frustrate the news reporting process?
  • How to see past the facade and find the SEO truth
  • How to balance reader intrigue while not sacrificing your soul - tips on staying SEO objective no matter what!

Plus, 15 days of insane rank fluctuations! We dissect one the weirdest and most bizarre algorithm update patterns we’ve ever seen… and of course… tie it all back to COVID-19.

In Search [Episode 65]: The World of Google Search from the Lens of Confirmation Bias


We welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing!

  • How can confirmation bias both help and hinder your digital marketing efforts
  • How far can you push confirmation bias in your marketing without being unethical? Where are the lines?
  • How does confirmation bias impact our favorite search engine?

Plus, they’re here, they’re there… Google is spraying COVID-19 results around everywhere…. We dive into what’s happening, why it’s happening, and what it might mean for you!



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