You really don't want to give a potential consumer an excuse not to trust you. This makes knowing what shows on the SERP for your brand extremely important. Nothing can be worse for brand trust than a branded query that yields negative sentiment.
With that, I am both happy and proud to present Rank Ranger's new Reputation Management Rank Tracking Suite designed specifically for tracking brand sentiment on the SERP!
TF*IDF for SEO... depending on who you talk to it's either the most over-hyped thing in Search since the last over-hyped thing in Search or it's a great way to boost your SEO efforts.
What I'd like to do here is take a look at both sides of the argument and show you how you can use TF*IDF analysis for your benefit in a legitimate way... all while highlighting Rank Ranger's new TF*IDF tool!
Sounds like a plan to me!
Google's removal of the URL that appears within its Featured Snippets from the page one organic results has thrown the SEO world into a bit of tizzy. As things begin to settle down, one of the questions we have to deal with is how to consider Featured Snippet URLs when tracking our ranking progress. With only one instance of the URL on page one of the SERP many are now considering Featured Snippets as the new position 1. But tracking rank with Featured Snippets as the #1 organic result presents its own problems.
Learn how to track rank with Featured Snippets as position 1 and how you can identify when a top-ranking result is a Featured Snippet vs. an organic result.
Every year we say the same thing and this year is no different... 2019 was one for the ages here at Rank Ranger with scores of new innovative SEO insights hitting the platform over the course of the year! 2019 wasn't only special to us due to the depth of SEO reporting we brought to the market but for the series of new free SEO tools we developed so as to offer anyone and everyone access to great SEO insights.
What do you say we skip the small talk and head right to the new SEO data, reports, and tools we brought to you in 2019?!
When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious 'People Also Ask' win? What keywords are more consistent and which are less consistent at bringing up Google's Video Box? Which sites win in the Top Stories carousels and what are the topics and stories that are propelling them?
Learn how you can use our fresh out of the oven SERP Features Monitor to help propel your SERP feature strategy and gain the deepest feature insights you've ever feasted your eyes on!
A true content gap analysis does much more than point to the keywords you either need to target or need to better optimize for. There is an endless number of deep insights that emerge from the woodwork when getting into the nitty-gritty of a content gap analysis.
Here are some advanced (if not out of the box) ways to utilize a content gap analysis!
Yet another year has come and gone and with it one of the most dynamic years in SEO report and tool creation here at Rank Ranger. 2018 was all about offering you a new way to navigate search data. That meant we sat down and reflected on some of the things being said within the SEO community about where
search is heading and created an array of new tools to help your site flourish in a new
Without further adieu, here are the highlights from Rank Ranger's year in SEO & digital marketing reporting!
What would our recent release of beta reports (or Beta Blitz as we refer to them) be without something crafted specifically for all you local SEO? That's rhetorical questions, by the way! Thus, I am quite happy to say that we have just released a new local SEO report to our Rank Insights Report! In simple terms, Rank Ranger is now offering quicker and deeper insights into your Local Pack performance!
Care for a tour?
Performing a technical site audit doesn't really have to be all that intimidating. To ensure it isn't we went ahead and created an all-new Site Audit Report aimed at simplifying the barrage of data normally associated with technical SEO audits. Here's how to use our new Site Audit to gain straightforward, clear-cut, helpful, and emboldening technical analysis and insights (so that you can breathe easier the next time you need to do a site audit).
Things have changed so drastically in the world of SEO that we reached a tipping point that made us ask, how could we best serve the needs of the industry in this new world of search? So, we enhanced all sorts of reports to give you insights that would help you day in and day out. But it wasn't enough. It wasn't drastic. It didn't offer a new way to provide SEO insight, a way that matched this new
ranking environment. So we returned to the drawing board and came up with a set of new reports to track rank and site performance in all-new ways.
Now we're testing the waters in what we're calling Beta Blitz!
Back in August, we released a slew of widgets that made analyzing your Google Analytics data easier than ever. We've been busy since then creating all-new widgets for all-new purposes with one common theme: to make showcasing comprehensive SEO and marketing data within white label reports as simple as possible. Here's a look at what we've been up to as far as widget development is concerned.
You've asked for it, and you got it .... a prolific set of Google My Business reports are now available inside Rank Ranger! While you've been able to access Google My Business data as part of your Yext integration for some time, now you can directly access the data via some really deep and really colorful reports (who doesn't love color?).
In fine Rank Ranger tradition, there are numerous and highly customizable ways to dig into your Google My Business data. Let's go for a tour!