Effective SEO Translation in Six Steps with Julia-Carolin Zeng


Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.

The six steps are:
  • Have an In-Market Expert at Hand
  • Know Your Market
  • Get the Right Translation Budget for Your Market
  • Don't Just Translate, Localize
  • Brief Your Translators Correctly
  • Find the Right Translator

Sitemaps for SEO - SEO Basics


The importance of SEO sitemaps nowadays is undeniable.

Getting content exposure online is a difficult thing in and of itself, especially when you consider the mind-boggling amount of content being created and uploaded on a daily basis.

For that reason, there exist various ways to influence SEO, ensuring that you get a proportional recompense for your effort.

Some focus on you mentioning certain words or phrases in their pages, which will make them more relevant for search engines. Others recommend adding more external and internal links to your content.

And these are all valid, smart, and useful ways to get people to see your content. Yet, there comes the issue of how to make your content easily manageable and recognizable to search engines. With incredibly big websites, this can prove to be quite difficult.

Hence, the existence of sitemaps. We shall now explain what sitemaps are exactly, whether they’re essential for your website, and how they are meant to be used.

By the end of this text, you’ll be an SEO sitemaps expert.

5 Reasons Why Genuinely Relevant Content Beats High Volume Keywords With Eilish Hughes


What do you do when you find the perfect keyword but according to Google the keyword has no search volume?

According to Eilish Hughes, there are times when you should target those keywords.

When should you try this approach?

In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords.

Robots.txt for SEO (SEO Basics)


Robots.txt files are elements on your websites that you don’t want to throw out. They allow and block entrance to unwanted bot visitors trying to "snoop" through your website content.

This is more or less a simple way to define robots.txt files.

In this post, I'll get into the robots.txt for SEO basics.

You'll learn:
  • When you should use them
  • How to implement them
  • Mistakes to avoid

Six Steps to Managing an SEO Client’s Expectations with Mindy Gofton


Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you?

In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations.

The steps are:
  1. Understanding Your Client's Pain Points
  2. Understanding What to Reasonably Expect
  3. Understanding What Will Delight Your Clients
  4. Make Sure Your Clients Understand What They Are Getting for Their Money
  5. Make Sure Your Clients Understand Their Given Timeframe
  6. Make Sure Your Clients Fully Understand What You're Doing for Them

Off-Page SEO Checklist to Skyrocket Your Business


Getting off-page SEO right is crucial to your site rankings.

In other words, what happens after you publish your latest blog post is almost as important as the blog post itself.

The problem is, to effectively write, publish, and promote content, you must see to a seemingly endless list of tasks.

To help you stay focused, in this post, I’ll be sharing a comprehensive off-page SEO checklist designed to get your content in front of your intended audience.

Three Ways to Use Customer Data to Build SEO Strategies with Eli Schwartz.


Customer data is one of your most valuable metrics.

Because...

The goal of SEO is to generate sales.

And...

Speaking to actual customers is the best way to work out how to get more sales.

What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption.

The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that.

In this episode, Eli Schwartz explains three ways to use customer data to build SEO strategies.

How to Find Your Target Audience


Understanding your audience will boost your effectiveness exponentially.

This applies to every marketer, whether you are an SEO, PPC expert, or even marketing via snail mail. (Even my son who sells gum to his classmates when the teacher isn’t looking can benefit from this lesson!)

Everything starts there.

The reason is simple. Once you know what makes your audience tick, you can design a sales funnel that’s personalized to their needs.

What’s more, understanding your audience applies to every aspect of your marketing.

In this post, I’ll be getting into how to find your target audience and do better marketing.

5 SEO KPIs to Help You Scale Your Business


How do you pick the right SEO KPIs? With so many tools and so many metrics, what should you be tracking? In this episode, Crystal Carter shares five metrics that actually make a difference to your clients.

Track these five SEO KPIs:
  1. Conversions and your benchmark
  2. Revenue and transactions
  3. Target keywords and what you are actually ranking for
  4. Ranking position changes
  5. Traffic that brings conversions

Site Architecture for SEO


What is site architecture? How does it affect SEO?

Site architecture is one of those best practices that makes sense on so many levels. It not only helps search engines crawl and categorize your content, but it also helps your users find exactly what they're looking for.

And...

At the end of the day, your content exists for your users.

In this post, I’ll get into:
  • What site architecture is
  • What the two main benefits are
  • The relationship between site architecture and semantic SEO

Social Media Brand Strategy and How It Affects SEO With Jason Barnard


It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn't measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together.

In this episode, Jason Barnard discusses:
  • How social media can amplify your brand image
  • How is social media used for SEO

SEO Funnels - Earning Your Customers Through Relationship Building


As an SEO or digital marketer, I’m sure you’ve heard about sales funnels.

Ever wonder what a sales funnel is or how they affect your SEO?

Sales funnels are at the heart of your marketing and sales and this means as an SEO you should be focused on far more than just rankings and visibility.

SEO is a form of marketing.

And by building funnels into your SEO, you are creating a true SEO strategy. Without funnels, SEO is just a tactic to drive traffic, nothing more.

I mean, you wouldn’t spend your client’s money setting up paid ads without thinking about where that traffic is going to, so why should your client pay you month after month to generate organic traffic that has no chance of converting?




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