SEO


The Complete Guide to ASO (App Store Optimization)


Apps are insanely popular. Since 2017, the number of apps developed and found in Google Play and the Apple App Store has grown massively. In fact, statistics suggest that there are at least 2.8 million apps out there!

With that many apps, there is bound to be serious competition no matter what vertical your app falls into. Given the saturation of apps, it can seem almost impossible for your app to stand out and entice people. Well, worry no more (or just a bit less) – there is a way to help your app thrive! The answer is called ASO or app store optimization.

Here is everything you need to know about ASO!

SEO Foundations: Getting Your Videos to Rank on YouTube


Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!

But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!

The Full Guide to Google Keyword Planner


If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.

Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be). 

Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner! 

The Ultimate On-Page SEO Checklist


On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!

What Exactly Is the Difference Between Google's Neural Matching & RankBrain?

When Danny Sullivan recently tried to explain the difference between neural matching and RankBrain I was initially left scratching my head. I thought, why does this have to be so complicated? Couldn't the difference between neural matching and RankBrain be explained in a tangibly concrete well structured and "scaffolded" manner?

Cracking the Code: Determining How Google Interprets Intent

What is the intent of a user when they enter a search term? Rather, what are the multiple layers of intent that Google sees in that query? What has Google determined to be important when showing results for a given keyword? Google has gotten far better at parsing search terms according to the multiple intents embedded within them.

But how are you supposed to determine how Google understands intent for a search term? How do you know what content Google thinks is relevant to users? How can you determine how Google understands intent?

Here's a simple method that's worked for me.

A Look Back at SEO in 2018

What a year in the world of SEO. Sure, I say that every year, but 2018 certainly had its share of game-changing developments. Predisposed to a high volume of SEO themes, be it mobile-first or Google's new "journey" outlook on search, 2018 has a flavor all unto itself.

Now then, there are just way too many stories for me to cover in one post to catch everything that we saw hit the floor in SEO during 2018. What's to come is my best crack at grabbing all of the major stories, the biggest changes, and the most interesting advancements that came out of the world of search in 2018.

Here we go!

Keyword Cannibalization: How to Identify It, How to Fix It!

Keyword cannibalization is one of those SEO buzzwords that carries with it a certain myth and mythology. But behind the commonly held ethos of how keyword cannibalization is perceived lies a real problem that could impact your site and more importantly your bottom line. If you're wondering what keyword cannibalization is, what it's not, why it's a problem, and what you can do about it, then this post was written for you. If not, give it a read anyway, what do you have to lose?

How to Create Knock-Out SEO Reports

Most SEO professionals know the ins and outs of the trade – that content is king, that technical SEO optimization is a must, and that you can’t get serious rank traction without quality backlinks. The thing is, that succeeding as an SEO agency is not just about knowing SEO, it’s about understanding how to manage the client relationship, a central part of which is knowing the right way to prepare SEO reports.

How to Optimize Your Content Without Sacrificing Pizzazz

Learn how to consider the needs of both your readers and Google when drafting web content. Delving right into the problems that face content creators when trying to engage their readers without befuddling Google, gain some actionable tips to help bring balance to your content. 

The Authoritative Guide to Google's Mobile Knowledge Panel

In this guide, we'll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We'll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google's magnificently malleable mobile Knowledge Panels.

Google Mobile Local Knowledge Panel 101

Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.



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