SEO

The importance of SEO sitemaps nowadays is undeniable.

Getting content exposure online is a difficult thing in and of itself, especially when you consider the mind-boggling amount of content being created and uploaded on a daily basis.

For that reason, there exist various ways to influence SEO, ensuring that you get a proportional recompense for your effort.

Some focus on you mentioning certain words or phrases in their pages, which will make them more relevant for search engines. Others recommend adding more external and internal links to your content.

And these are all valid, smart, and useful ways to get people to see your content. Yet, there comes the issue of how to make your content easily manageable and recognizable to search engines. With incredibly big websites, this can prove to be quite difficult.

Hence, the existence of sitemaps. We shall now explain what sitemaps are exactly, whether they’re essential for your website, and how they are meant to be used.

By the end of this text, you’ll be an SEO sitemaps expert.

Robots.txt files are elements on your websites that you don’t want to throw out. They allow and block entrance to unwanted bot visitors trying to "snoop" through your website content.

This is more or less a simple way to define robots.txt files.

In this post, I'll get into the robots.txt for SEO basics.

You'll learn:

• When you should use them
• How to implement them
• Mistakes to avoid

Understanding your audience will boost your effectiveness exponentially.

This applies to every marketer, whether you are an SEO, PPC expert, or even marketing via snail mail. (Even my son who sells gum to his classmates when the teacher isn’t looking can benefit from this lesson!)

Everything starts there.

The reason is simple. Once you know what makes your audience tick, you can design a sales funnel that’s personalized to their needs.

What’s more, understanding your audience applies to every aspect of your marketing.

In this post, I’ll be getting into how to find your target audience and do better marketing.

As an SEO or digital marketer, I’m sure you’ve heard about sales funnels.

Ever wonder what a sales funnel is or how they affect your SEO?

Sales funnels are at the heart of your marketing and sales and this means as an SEO you should be focused on far more than just rankings and visibility.

SEO is a form of marketing.

And by building funnels into your SEO, you are creating a true SEO strategy. Without funnels, SEO is just a tactic to drive traffic, nothing more.

I mean, you wouldn’t spend your client’s money setting up paid ads without thinking about where that traffic is going to, so why should your client pay you month after month to generate organic traffic that has no chance of converting?

The importance of SEO cannot be stressed enough, or more precisely, the organic traffic that SEO brings.

The reasons are pretty simple. If you venture into an online business, SEO is there to enhance customer traffic and raise your reputation, giving you an advantage on the market.

But SEO is mathematics, and it has a proper way of doing things, which includes various technical details. One of those details is title tags.

So, the question then follows - why are title tags so crucial for building your SEO?

First things first, if you didn’t know by now, you should learn what title tags are and what’s their primary function. Title tags are coded HTML tags that involve selecting a specific title for a website. The location of the title tag is always on the title bar of the selected browser and the Search Engine Result Page, or in short - the SERP.

This was a simple explanation of what precisely SEO title tags are. We’re going to discuss the significance of title tags for organic SEO traffic in-depth.

SEO practices change and evolve - this is no secret. So, when it comes to URLs, they usually aren’t a top priority for ranking high.

But do URLs matter for SEO in the long run?

Yes!

This element might be less significant than titles, headings, and keywords, but it plays a vital role in helping your website rank high. Therefore, excluding URLs from your SEO strategy could cost your website to perform poorly. URLs help browsers and crawlers access and shine a light on your webpages, so their structure and the overall site architecture are vital for SEO.

There are multiple ways to structure your URLs, and they will help in complementing your SEO strategy. That’s why we’ll be going over the basics to show you how you can structure your URLs and help your website rank higher.

Today, the use of digital marketing tactics is in full swing - and SEO is leading the pack. There are thousands of enterprises that implement SEO techniques into their websites, all to maintain an active online presence - and scale their business.

But, what is SEO and just how relevant is it to your online business?

In short - far more than you might have anticipated. In long - below is a detailed overview of all-things SEO and how a properly implemented SEO strategy can land your business on Google’s first page.

WordPress is an excellent CRM-designed platform to help you optimize your content for SEO.

It's packed with up-to-the-minute tools that help users build, structure, and publish content while maintaining SEO.

But, building a site on WordPress alone won't put you on the top of search engines. There are many things you need to take into consideration if you want your website to rank high and boost relevant content for your audience.

In other words, when WordPress gives you the opportunity - you have to seize it.

To help you with this, we've curated the most effective tips for WordPress SEO. If you're ready to put in the work and bring your pages to the first page then let's get right into it.

After chasing after content, this month’s SEO trends roundup is finally here.

While compiling this roundup, I was really happy to discover some big-picture strategies that can help you integrate your SEO into an overall marketing strategy and some out-of-the-box thinking that can exponentially increase the value of your site, all while dispelling a myth or two.

In this post you’ll find:

• How Customer Journey mapping can effectively help you understand the "conversation your prospects have with Google” so that you can easily see what intents you have overlooked
• A profound paradigm shift that’ll help you avoid sudden traffic losses when Google updates its algorithms by treating your site as its own search engine
• What Google updating their Quality Raters Guide means to your SEO, what you should do about it and what myths you should avoid

Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.

This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.

In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:

• All the changes Google is making to your page titles and descriptions
• How to see if title changes affect your CTRs
• If there is any impact on your rankings

There is no question, search engines are becoming more and more intelligent with every passing day.

This means optimizing content needs an intelligent approach.

Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand how to rank your content.

How do you do that?

SERP analysis.

In this post, I’ll show you how to easily find big insights just by eyeballing the SERPs. I’ll also show you how your rank tracking software can take your SERP analysis to a new level.

Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the most promising of which is Gatsby.

Whilst operating in a relatively similar fashion, there are various reasons why many site owners prefer Gatsby to WordPress.

From functionality and service to the quality of performance and available perks, here is a closer look at both WordPress and Gatsby, followed by a detailed guide on how to safely migrate a WordPress-based site to the Gatsby framework without losing SEO quality in the process.