SEO takes on a major role in the world of digital marketing.
When we think of SEO, though, Google seems to be the first thing that comes to mind. For those of you who might have forgotten - Google isn’t the only search engine out there.
Microsoft’s Bing, for instance, is the second most used search engine in many countries worldwide. According to Statista - Bing captured 6.5% of the global search market in July 2020.
Also, according to ComScore, traffic converts better at Bing's Network and their audience spends 6.8% more money online than Google searchers.
No matter where your loyalty lies, through this blog post we’ll get deeper into the advantages that come with using Bing.
Every good digital marketer loves data.
The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re flying in.
The same is true of SEO.
With that said, there are many different ways to present data. Each presentation tells a different story. Each story gives you unique insights.
This means not every tool or data set will help a marketer find the insights they are looking for. You can’t build a cabinet with just a hammer.
This brings me to the subject of APIs for SEO.
There are times when the standard toolset just isn’t enough. Many marketers turn to APIs when they need their data presented in a specific way.
In this post, I’ll be covering what an API is and how you can use one to improve your SEO. I’ll also show you how you can get started using Rank Ranger’s API.
It seems like just yesterday when 2021 rolled in. Although it’s already March, we decided to reach out to SEO experts to pick their brains.
We wanted to know what SEO trends to look at for the rest of 2021.
Now you might be wondering…
What’s the point in creating another expert roundup?
I wanted to create a resource that will help you the reader really scale up your SEO for 2021 by understanding the emerging trends. A resource that will help you turn knowledge into actionable insights.
Without further ado, here are the emerging SEO trends for 2021 part one.
Having worked in a small marketing agency, I’ve had the opportunity to work on many sites in many different industries. Seeing a site gaining traffic and eventually, organic conversions is a really rewarding experience.
However, there was one thing I never got to work on.
A brand new site.
When I finally got my hands on one I discovered…
It took ages to get any traction.
I discovered there are some concrete steps you can take that will set your site up for success.
Getting this right in the beginning, will substantially speed up your site’s progress and get you out of the sandbox as quickly as possible.
Google Trends is an excellent free tool that can be used to boost your SEO.
It shows you what people are thinking about throughout the world at a specific time. It can spot all types of events, ranging from local to global, small to big, and everything else.
This online research tool analyzes search data samples to measure user interest on various topics and presents it all as a graph.
Google Trends can also store tons of information from as far back as 2004. All this data is updated in real-time thanks to the expansion of the search giant back in 2015.
Let’s learn more about Google Trends so that you can use it to its full potential and get the right insights for your customers and their interests.
There is no question, SEO has changed dramatically over the last few years.
Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.
In that world, getting to the top of Google meant everything.
Fast forward a few years and Google Search is now filled with visually distracting SERP features that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.
In this post, I’ll show you how to use your rank tracker to find insights that will help improve your site’s traffic potential.
As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.
To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.
The question is...
What metrics should you track?
Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.
To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.
Important question. How many businesses have blogs and produce content?
Now, this follow-up question might be a little disturbing...
How many businesses actually track their content marketing success?
There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.
The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track.
In this post, I'll show you some key Google Analytics reports that show you how well your content is doing.
Marketing joins two worlds.
On the one hand, there is the creative side which connects with the end-user. Wedded to the creative side is the analytical side.
Analytics and data tell marketers if their creative efforts are paying off.
Any online business that has a presence on multiple channels and platforms will have many sources of data all reporting on different aspects of the campaign.
Keeping track of all of these data sources is difficult. Making sense of it all is almost impossible.
To solve this problem, marketing dashboards were created.
In this post, I’ll be going through what marketing dashboards are, how they work, and why you need them.