SEO


How to Perform a Site Audit: A Complete Guide



So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards... but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing?

SEO is essential for marketers and is a primary focus of inbound marketing. Since everyone else is already doing it, you should be too. When you don’t, you’re inadvertently losing sales or missing out on them.

However, it’s hard to know where to start. The good news is that a simple assessment of your website is the first step, and it’s quite easy to do with an SEO audit. This allows you to see how your site ranks and what you can do to improve those statistics. In this post, you'll learn what to do and when to do it.

The Hands-On Guide to Winning Featured Snippets (Part 2)


Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like.

At some point, he threatened to fire us. He wanted better rankings. By next week.

Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said could persuade him. Since his site was ranking on page one of Google for many terms, Featured Snippets seemed like a great option that could yield results within a week. After a stressful week of running tests and experiments on my own, I was able to get some impressive looking Featured Snippets for the next meeting. Crisis averted.

Having gone through that experience, I wanted to create a deep and comprehensive guide that could help you come up with strategies for winning Featured Snippets. This is part 2.

The Hands-On Guide to Winning Featured Snippets (Part I)


SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity.

Featured Snippets.

Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially higher click through rates than even the top-ranking URLs.

This two-part guide is a thorough how-to manual to winning Featured Snippets. In part one of this guide, you'll learn why Google creates Featured Snippets in the first place and how to find Featured Snippet opportunities.

Keyword Research: Metrics that Matter (And When to Follow Your Gut)


When creating content with the goal of attracting traffic from Google, keyword research is a must.

Good keyword research will not only inform you what users are typing into Google, but it will also inform you what questions users want answered. Including answers to these questions in your content is the first step in creating high-performing content.

Find out, what numbers matter when performing research, and where you should trust your gut when it comes to creating content.

What Is a Google Penalty and How to Recover


Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

Your Clients’ Top SMB Local SEO Questions Answered


As someone constantly immersed in SEO questions, audits, implementation, and troubleshooting all day, every day, I think many SEO specialists often forget that what seems like basic, general knowledge to us is often completely foreign to small businesses (SMBs).

This is especially true as they’re often juggling many things like running their businesses, managing finances, marketing, hiring, and much more. Here are the top questions that local SEO agencies and consultants should make sure to answer for prospects and clients.

The Best Free SEO Tools Money Can't Buy


When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.

There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.

Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing


If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Confirmation bias is everywhere nowadays though you may not always see its effects directly. As confirmation bias is often not easily observed, it can cloud our marketing decisions and cause us to treat our potential clients poorly. Keeping confirmation bias at the forefront of our decision-making processes is critical to being both an effective and ethical marketer.

SEO Foundations: How to Find the Right Keywords


Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on.

The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But where do you start when doing keyword research? How do you find the most pertinent keywords and topics?

Here are the basics of how to do keyword research so that you can start the process of getting your web content on the right track!

SEO Foundations: Your Guide to Off-Page Optimization


Are you struggling to rank higher on Google even though you’ve double and triple-optimized everything under the sun? If you’ve mastered the content on your page the problem might be your off-page SEO... or lack of it. Let's get into what off-page SEO is and how can use it to bring your rankings up! 

The Complete Guide to ASO (App Store Optimization)


Apps are insanely popular. Since 2017, the number of apps developed and found in Google Play and the Apple App Store has grown massively. In fact, statistics suggest that there are at least 2.8 million apps out there!

With that many apps, there is bound to be serious competition no matter what vertical your app falls into. Given the saturation of apps, it can seem almost impossible for your app to stand out and entice people. Well, worry no more (or just a bit less) – there is a way to help your app thrive! The answer is called ASO or app store optimization.

Here is everything you need to know about ASO!

SEO Foundations: Getting Your Videos to Rank on YouTube


Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!

But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!



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