Keyword density is the frequency with which keywords appear on a webpage, in relation to the total amount of words on that page. If there are 100 words on a page, and one of them is a keyword, then the keyword density of the page would be 1%; if there were 3 keywords, then the Keyword density would be 3%, and so on. For instance if farmer John was trying to promote his tractor collection on farmerjohnstractors.com, he would want to place the word "tractor” on his webpage, to attract those searching for tractors. If he placed it twice on the page, and had 100 words on his web page, he would have 2% keyword density for "tractor” on his page – you get the point. Keyword density is interesting because its stature as a ranking factor in the world of SEO has fluctuated so much, and it is such a hard technique to definitively master.
Keyword density best practices cannot be defined absolutely, but it is important to keep some general guidelines in mind when approaching the topic. Firstly, if you do not use keywords in your title, your chances of being perceived as relevant, by search engines, are less positive. If you do not use keywords in your Meta description, searchers may click elsewhere, because other sites are using the keywords in their Meta descriptions which are identical to the words the searcher used in their web search. Finally, if you do not use keywords within the content on the page, it becomes more difficult for the search engine to determine what your page is about.
The general guidelines to adhere to vis-à-vis keyword use and density are that attention should be directed toward using keywords when and where appropriate. Appropriate locations would be in the various tags and on-page content. The issue of how frequently to use them is less definite, but it is generally accepted that on-page keyword use should be done through repeating the keyword more than once, but only in such a manner as would appear in natural speech or writing. When SEO professionals are pressed to a wall, they often say that anywhere between 3 % and 7 % are good figures to work with, but these numbers are difficult to verify, as Google is constantly updating its algorithm. At one stage the ideal keyword density figure was perceived as hovering very close to 7%. On-page locations for keywords that may be useful for optimization can be in the headers on the page itself, in addition to the text of the article. As far as the various tags are concerned, keywords should appear in locations that make sense so that your site will appear more enticing to click on for the searcher, but not appear as spam.