SEO Strategy


Learn Python for Better SEO: Here’s How


Learning Python can drastically improve the quality of your SEO.

By abandoning Excel and the use of spreadsheets you can use it to automate the implementation process of machine learning algorithms and leveraging APIs.

Primarily intended to amplify coding readability, Python can come in handy when optimizing a website’s SEO. To show you exactly how this can be done, here is a detailed guide on learning Python for SEO and implementing the right tools along the way.

How to Create a Link Building Strategy - Announcing the New Rank Ranger Backlink Checker


Backlinks.

One of the foundations of any SEO strategy.

However, just running out and trying to build links will leave you spinning your wheels and going nowhere, fast.

To see your site traffic growing month after month, you must be strategic about your link building. Your strategy must be built on sound research.

In this post, I’ll be showing you how to create a well-thought-through link-building strategy.

Also, I want to use this post to announce our new Link Explorer. Using the link explorer together with our link tracker will give you everything you need to run a successful link-building campaign.

The Beginners Guide to Pinterest SEO


A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!

How to Run an Effective Link Building Campaign in Any Niche


Search engine rankings are an intensely competitive space.

Every brand wants to be on the coveted first page of the search engines. One of the essential factors to get you there are links.

Authoritative backlinks are a signal to search engines that your content can be trusted.

A strong link building strategy can help you gain trust and authority to jump to the top ranks on the search engine result pages (SERPs). Getting there is a gradual and sustained process, but you can create an excellent link profile with the right approach.

This guide will look at the importance of link building. We will also look at five effective link building strategies.

How to Use Google Search Console to Improve Your Rankings

Google Search Console is a great rank tracking tool.

In fact...

Even though I use a paid rank tracker, I still start my rank tracking journey with Search Console.

The reason is...

Search Console gives me an inside scoop into how Google understands my blog posts (which is difficult to see when using a paid rank tracking tool.)

Using this data, I’ll make my first optimizations and then move over to my paid rank tracker for a more detailed analysis.

In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.

Rank Tracking for Video SEO


It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

PPC strategy: How to Leverage Paid Traffic to Increase Conversions at a Minimum Cost


There comes a time when a website owner wonders when it’s time to start running paid ads.

There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.

The big question is:

How do you effectively run ads without wasting your hard-earned money?

In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.

How to Create Blog Content That Truly Resonates With Your Audience


How do you do keyword research when creating new blog content?

Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…

As content creators, we are no longer Search Engine Optimizers.

In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.

How to Use Your Rank Tracker to Improve Your Rankings (Case Study)

You have your rank tracker all set up. You’re tracking your URLs. Now what?

If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you.

In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is currently at and what strategy ideas I’ve come up with to move the project forward.

I’ll be touching on:
  • Google Search Console vs paid rank trackers
  • How to choose which keywords to track
  • Some strategy ideas based on the data

My Biggest SEO Mistake and How You Can Avoid it



After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.

Where was the huge jump in sales we were expecting?

After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.

In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.

This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.


What Causes Rank Volatility and how to Deal With it (3 Case Studies)



What do you do when your rank tracker is showing you unstable pages? Firstly...

Don't panic.

Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.

In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.

What Makes Google So Good? (And What Lessons Can We Take Away?)



Love it or hate it, Google is very good at what it does. While it certainly has had its share of flops (G+), it's main product, search, is head and shoulders above everyone else.

The question is, why?

Sure, I could go into all the algorithmic underpinnings that make Google unique. We could go through a history of Google and how PageRank was entirely novel, and so forth. But instead of that, in this post, I'd like to take a more thematic look at everyone's favorite search engine. Let's pop the hood and take a deep look at Google's traits and how that translates to it being the best search engine and more.



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