Google Search Console is a great rank tracking tool.
Even though I use a paid rank tracker, I still start my rank tracking journey with Search Console.
The reason is...
Search Console gives me an inside scoop into how Google understands my blog posts (which is difficult to see when using a paid rank tracking tool.)
Using this data, I’ll make my first optimizations and then move over to my paid rank tracker for a more detailed analysis.
In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.
It’s no secret that video has a big ROI.
The question is…
Can you use video as an SEO strategy?
The answer is, absolutely.
In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.
There comes a time when a website owner wonders when it’s time to start running paid ads.
There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.
The big question is:
How do you effectively run ads without wasting your hard-earned money?
In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.
How do you do keyword research when creating new blog content?
Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…
As content creators, we are no longer Search Engine Optimizers.
In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.
After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.
Where was the huge jump in sales we were expecting?
After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.
In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.
This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.
What do you do when your rank tracker is showing you unstable pages? Firstly...
Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.
In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.
It's shocking but in a way not surprising. We have "SEOed" creating authoritative content. What do I mean? We have turned the very task of understanding what it means to create authoritative content into another cliched and superficial analysis filled with endless amounts of buzzwords. It's not only incredibly ironic, but it is quite the accomplishment.
You can already guess what I'm going to do with this post.... I'm going to explain what I think the foundation of actually creating authoritative content is while I rant and rave about some of the outlooks and ideas being floated around out there.
Let's get this fun started.
From its algorithm updates to its overall approach to the SERP, Google has been latently encouraging us to take on new content constructs and patterns. In fact, Google has been covertly pushing for the creation of more refined and targeted content. However, that nudge towards more targeted content leaves content creators and SEOs in a bit of a tough spot as Google has yet to adopt an ecosystem that truly supports the kind of content they're pushing for.
Here's a look at the content environment Google has been creating on the SERP, the problems with it, and what the search engine might do going forward
What is brand identity? Where does it come from? How do you build it?
There's a lot that has been said about building brand identity. Unfortunately, a lot of it is just plain wrong.
Here's my personal take on where real brand identity comes from and how the average company can build it in a lasting way.
There's been an abundance of content production on how the Coronavirus changes marketing, content, and SEO practices. Unfortunately, I've found that a lot of it is simply fluff meant to capitalize on fear in the hope of driving clicks. I personally think a topic like this should be addressed in a careful and considerate manner.
To this, I've reached out to some of the industry's top marketing and SEO professionals.
I've asked them to share nonsense-free, fluff-free, agenda-free ideas on how COVID-19 is changing the digital marketing industry, both now and moving forward.
These are their thoughts.