SEO Strategy


7 On-Page SEO Tips to Enhance Your User Experience


On-page SEO is crucial for the success of any website. It doesn’t matter whether you’re working on an existing one or launching a new one - on-page SEO strategies apply to all websites.

On-page SEO optimization is a powerful tool that helps your site rank higher on Google. Not just that, it also adds more value and interaction from every visitor to your website; increases content quality, keyword targeting, and more.

However, nailing that on-page SEO is easier said than done, and we can start by saying that it’s all in the details.

In this blog post, we’ll focus on seven effective ways to improve your on-page SEO that also enhances user experience.

Understanding User Intent (Analyzing Multiple User Intents)


When creating content, understanding user intent is key.

Now as an SEO myself, I have been analyzing user intent for a while.

The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other words, search intent is far more complex than looking for informational, commercial, navigational, and transactional intent.

With that in mind…

In this post, I’ll show you how to easily spot some of the various user intents that appear on a Google SERP so that you can generate more traffic by targeting more users.

Title Tag Optimization - How to Deal With Google Changing Your Titles


Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.

This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.

In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:
  • All the changes Google is making to your page titles and descriptions
  • How to see if title changes affect your CTRs
  • If there is any impact on your rankings

Social Media and SEO (Your Complete Guide)


What’s the main benefit of SEO?

Simply put, SEO turns your website into an entity. This entity could eventually become your biggest business asset bringing in high-quality traffic to your business.

That said, let’s address the elephant in the room. SEO is not only competitive, but it’s also slow.

What’s more, the days of content farm and keyword stuffing are never coming back (thankfully).

So, how do you speed up your content marketing execution?

One of your best options is social media content promotion.

In this post, I’ll get into an easy four-step social media strategy that will help support your SEO content so that your content marketing can quickly get results.

Semantic SEO - SEO Trends Part 6


This month’s episode of the SEO Trends for 2021 roundup covers some big topics. All of which could make a fundamental shift in how you do SEO.

Yes, times are changing. SEO is maturing and as SEOs, we must mature with it.

In this post, you’ll learn:
  • Why covering all aspects of a topic will help your site deal with competitive and volatile SERPs
  • What topical relevance is and why it’s one of the most important ranking factors today
  • How semantic SEO will change the way we do SEO (forever!)

How to do SERP Analysis


There is no question, search engines are becoming more and more intelligent with every passing day.

This means optimizing content needs an intelligent approach.

Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand how to rank your content.

How do you do that?

SERP analysis.

In this post, I’ll show you how to easily find big insights just by eyeballing the SERPs. I’ll also show you how your rank tracking software can take your SERP analysis to a new level.

What is SEO and SEM?


SEO vs SEM. Which is better and why.

Now, before we let them fight it out, perhaps I should mention that SEM and SEO can and in many cases should work together in harmony.

In reality, they are two different sides to the search engine marketing coin but the implementation of each one is completely different.

In this post, I’ll get into:
  • What’s the difference between SEO and SEM?
  • What are the benefits of each?
  • What are the best applications for each?

How to Rank a Featured Snippet (Featured Snippet Volatility)


When looking for an opportunity to win a Featured Snippet, should you swim upstream like a salmon, or should you just go with the flow?

Well, I’m always a fan of the second option.

I love it when I get a push from the outside.

How this relates to Featured Snippets is, when trying to win a Featured Snippet, you should always look for a snippet that Google isn’t ‘happy’ with.

In other words, look for cases where Google is looking for a better alternative and then show up with that perfect solution.

An easy way to do this is to look for a volatile Featured Snippet. One where Google is consistently changing URLs.

In this post, I’ll show you two different types of Featured Snippet volatility through the lens of the Rank Ranger SERP Features Monitor and how you can deal with it.

6 Types Of Data You Can Gather From The SERPs


Did you know that search engine results pages are more than just a ladder to climb?

They can give us much more than just a ranking number and are a regular feature in discussions.

But why are SERPs so important?

And what types of data can you gather from the SERPs that can help your SEO?

In this post, I'll show you six ways that SERP analysis can help you create content with higher ranking potential that can better satisfy the user intent.

Learn Python for Better SEO: Here’s How


Learning Python can drastically improve the quality of your SEO.

By abandoning Excel and the use of spreadsheets you can use it to automate the implementation process of machine learning algorithms and leveraging APIs.

Primarily intended to amplify coding readability, Python can come in handy when optimizing a website’s SEO. To show you exactly how this can be done, here is a detailed guide on learning Python for SEO and implementing the right tools along the way.

How to Create a Link Building Strategy - Announcing the New Rank Ranger Backlink Checker


Backlinks.

One of the foundations of any SEO strategy.

However, just running out and trying to build links will leave you spinning your wheels and going nowhere, fast.

To see your site traffic growing month after month, you must be strategic about your link building. Your strategy must be built on sound research.

In this post, I’ll be showing you how to create a well-thought-through link-building strategy.

Also, I want to use this post to announce our new Link Explorer. Using the link explorer together with our link tracker will give you everything you need to run a successful link-building campaign.

The Beginners Guide to Pinterest SEO


A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!



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