SEO Strategy


SEO & SEM a Powerhouse for Your Business!


SEO vs SEM. Which is better and why.

Now, before we let them fight it out, perhaps I should mention that SEM and SEO can and in many cases should work together in harmony.

In reality, they are two different sides to the search engine marketing coin but the implementation of each one is completely different.

In this post, I’ll get into:
  • What’s the difference between SEO and SEM?
  • What are the benefits of each?
  • What are the best applications for each?

Featured Snippet Volatility Studies (How to Win a Featured Snippet)


When looking for an opportunity to win a Featured Snippet, should you swim upstream like a salmon, or should you just go with the flow?

Well, I’m always a fan of the second option.

I love it when I get a push from the outside.

How this relates to Featured Snippets is, when trying to win a Featured Snippet, you should always look for a snippet that Google isn’t ‘happy’ with.

In other words, look for cases where Google is looking for a better alternative and then show up with that perfect solution.

An easy way to do this is to look for a volatile Featured Snippet. One where Google is consistently changing URLs.

In this post, I’ll show you two different types of Featured Snippet volatility through the lens of the Rank Ranger SERP Features Monitor and how you can deal with it.

6 Types Of Data You Can Gather From The SERPs


Did you know that search engine results pages are more than just a ladder to climb?

They can give us much more than just a ranking number and are a regular feature in discussions.

But why are SERPs so important?

And what types of data can you gather from the SERPs that can help your SEO?

In this post, I'll show you six ways that SERP analysis can help you create content with higher ranking potential that can better satisfy the user intent.

Learn Python for Better SEO: Here’s How


Learning Python can drastically improve the quality of your SEO.

By abandoning Excel and the use of spreadsheets you can use it to automate the implementation process of machine learning algorithms and leveraging APIs.

Primarily intended to amplify coding readability, Python can come in handy when optimizing a website’s SEO. To show you exactly how this can be done, here is a detailed guide on learning Python for SEO and implementing the right tools along the way.

How to Create a Link Building Strategy - Announcing the New Rank Ranger Backlink Checker


Backlinks.

One of the foundations of any SEO strategy.

However, just running out and trying to build links will leave you spinning your wheels and going nowhere, fast.

To see your site traffic growing month after month, you must be strategic about your link building. Your strategy must be built on sound research.

In this post, I’ll be showing you how to create a well-thought-through link-building strategy.

Also, I want to use this post to announce our new Link Explorer. Using the link explorer together with our link tracker will give you everything you need to run a successful link-building campaign.

The Beginners Guide to Pinterest SEO


A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!

How to Run an Effective Link Building Campaign in Any Niche


Search engine rankings are an intensely competitive space.

Every brand wants to be on the coveted first page of the search engines. One of the essential factors to get you there are links.

Authoritative backlinks are a signal to search engines that your content can be trusted.

A strong link building strategy can help you gain trust and authority to jump to the top ranks on the search engine result pages (SERPs). Getting there is a gradual and sustained process, but you can create an excellent link profile with the right approach.

This guide will look at the importance of link building. We will also look at five effective link building strategies.

How to Use Google Search Console to Improve Your Rankings

Google Search Console is a great rank tracking tool.

In fact...

Even though I use a paid rank tracker, I still start my rank tracking journey with Search Console.

The reason is...

Search Console gives me an inside scoop into how Google understands my blog posts (which is difficult to see when using a paid rank tracking tool.)

Using this data, I’ll make my first optimizations and then move over to my paid rank tracker for a more detailed analysis.

In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.

Rank Tracking for Video SEO


It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

PPC strategy: How to Leverage Paid Traffic to Increase Conversions at a Minimum Cost


There comes a time when a website owner wonders when it’s time to start running paid ads.

There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.

The big question is:

How do you effectively run ads without wasting your hard-earned money?

In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.

How to Create Blog Content That Truly Resonates With Your Audience


How do you do keyword research when creating new blog content?

Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…

As content creators, we are no longer Search Engine Optimizers.

In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.

How to Use Your Rank Tracker to Improve Your Rankings (Case Study)

You have your rank tracker all set up. You’re tracking your URLs. Now what?

If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you.

In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is currently at and what strategy ideas I’ve come up with to move the project forward.

I’ll be touching on:
  • Google Search Console vs paid rank trackers
  • How to choose which keywords to track
  • Some strategy ideas based on the data




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