The conception of a pay to play Google My Business (GMB) recently hit DEFCON 1. While many in the industry have considered the notion of Google asking small businesses to open up their wallets to be inevitable for some time now, recent developments have blown the conversation wide open. As an uncovered Google survey clearly implies, monetization of Google's local business listings could very well be on its way!
Take a look back at how a heck of a lot of Google's updates to local features over the past year (or so) all point towards GMB monetization!
Google's job listing search engine, Google for Jobs, has been around for a nice while at this point. Though, despite having spread to markets such as India and Japan, not much is known about how vast of a resource Google's job compilation database is. For job sites such as CareerBuilder, how big a traffic determent is Google's job SERP feature? For job seekers, how deep does this canyon of job listings go? Is the job depository growing or is it stagnant? Simply, what is the state of Google for Jobs?
Care to find out?
Oh no! Here comes another post boding how to do [insert SEO tactic]! I bet they just took whatever standard tips and just regurgitated them! But you know better than that by now! In fact, this is the first "how to do [whatever in foundational SEO process]" that I've written (I think). Which means, there's a good reason. A lot has changed in SEO. These changes have been so subtly dramatic that I believe it has created a new mold for executing some solid keyword research.
As time has gone on, how we measure effective Google rankings has evolved. We're at one of those moments in time (again) where the ranking paradigm is changing/has changed. As you'll see, ranking above the fold is more important than ever. It's why we created a tool as part of our Beta Blitz SEO reporting initiative that tells you just that: Are you ranking above the fold or can no one see your site despite it ranking so well?
So then, why is ranking above the fold so important and how do you get there? The experts weigh in.
Back in 2016, AMP, Google's open source project to make a speedier
, was all the rage. AMP was going to be the next big thing. Fast forward three or so years into the future and AMP, while still significant, is not the dominant force we thought it would be. AMP seems to have lost a bit of steam. Though still very much a part of the search marketing dialogue, AMP has faced some pretty significant obstacles that have downgraded its "SEO prestige."
Here's why I think AMP has hit a wall.
Google took its 20th anniversary as an opportunity to hang a pinata of search updates that have already begun to rain down on us. From "topic layers" in what is an all but transcendental Knowledge Panel, to Google pulling site content to create its own version of AMP Stories, the updates announced at Google's 20th birthday bash event are set to change the way users interact with search.
Here's what I think the common denominator between the changes is, what it means for search, and what you might want to do about it!
Dealing with feature heavy SERPs is a big problem for a lot of folks. I went around and asked some pretty smart people what they thought the best way is to handle ranking amidst Google's SERP features. The idea was to combine the different pieces of the puzzle into one resource.
To be blunt, this is not another roundup so that a bunch of people can walk away with links where nobody really says much of anything. These are the best thoughts these fantastic folks have on how to deal with a SERP where Google is a formidable competitor.
In the not too distant past, I wrote a piece highlighting how machine learning has impacted rank volatility (in that rank is considerably more volatile). At the time, we touched on what machine learning means for understanding how ranking works and how the process directly influences rank. Here, we'll get into the nitty-gritty of it all by analyzing the holy of holies of optimization information, ranking factor studies, particularly niche ranking studies by asking one very simple question
.... Do ranking factors studies still apply in a world where machine learning and intent reign supreme, and if so, to what extent?
Organic is old news. If I would have said something like that five years ago, you might be looking at me all cross-eyed. However, in today's SEO world, one in which SERP features dominate, such a statement actually contains an air of viability. I mean, for crying out loud, Google has tested zero organic
result SERPs. Why? Why does it feel as if Google is increasingly giving more weight to its own SERP properties? Why would Google even test a SERP with no results?
I have a theory.
How will the tech giants handle privacy concerns? Who poses the biggest threat to Google’s empire? Which social media platforms are too saturated? Get an expert understanding of the ever-changing digital marketing landscape in this interview with Blue Thread Marketing co-founder Mordecai Holtz.
After extensive testing, Google's 'More results' button officially does away with mobile pagination. With the new mobile format users can quickly load the equivalent of another page of search results with just one click and without
wait, but what are the consequences? Who benefits from this considerable change to the mobile SERP? Who loses out? What are the implications?
In the fast-paced and dynamic environment of our digital times, content that was relevant just a few months ago (let alone a few years ago) can become yesterday’s news and completely useless. In this post, you'll learn how to identify old blog posts that can be repurposed, as well as how you can update them.