SEO Strategy


My Takeaways from brightonSEO September 2017

For those of you who could not make the recently held brightonSEO conference, I wanted to share some overall takeaways and highlight some of the sessions I enjoyed the most. The conference is massive, and obviously I did not hear all of the great speakers. As such, this is not some sort of definitive list, but rather a spotlight on the sessions I personally enjoyed the most during my first trip to the conference.

The SEO Lounge - Moving You Past the Myths of Competition Analysis

Watch the SEO Lounge with Mordy & Joel who discuss some myths about competitor intelligence and clarify how to use competitor data to optimize your website.

Why Google Goes All in with Its SERP Features

Why does Google invest so much time and energy into their SERP features? While of course the features improve the user experience, does that really explain why Google is constantly releasing a series of perpetual SERP features changes? There is simply way too much of an emphasis on SERP features over at Google to chalk their efforts up solely to "improved user experience." If so, why then does Google go to such lengths for the sake of SERP feature perfection?

Guide to Understanding the Click Fraud Problem: A Trajectory for 2017 and Beyond

This past December the largest ad fraud scam to date was unearthed. Methbot, operated by a group of Russian hackers, was estimated to have sucked anywhere up to $5 million a day from the pockets of online advertisers. Is click fraud, a as general problem, as sensational as the plundering that was executed by Methbot? What precisely is the monetary significance of click fraud? How long has it been a problem? What is being done about it? Are we doing enough? Can we do enough? Simply, how old, big, and daunting is the problem of click fraud?

One on One with Alex Tachalova - Digital Olympus & the Role of Women in SEO/Digital Marketing

The Digital Olympus online conference gears up for its fourth installment on February 6th. This up and coming free conference series is masterminded by none other than digital marketer and frequent industry speaker, Alex Tachalova. In a one on one interview, Alex outlines how the Digital Olympus conference series has evolved and how it offers unique added value for those seeking to broaden their industry know-how. She'll also discuss the importance of gender equality within the SEO and digital marketing industry, as the latest conference is headlined solely by women in what has been dubbed as the "Female Edition" of the conference.

How Voice Search Will Affect SEO

The vast differences in the language of voice search when compared to written search truly precludes dual optimization. There is no way simply using long tail keywords is going to bridge the linguistic divide as many in the SEO world have expressed. Unless Google can bridge the gap for us, creating content that meets the linguistic requirements of both search mediums is going to be rough. Don't believe me? Read on...

Why We're Getting SEO for Voice Search All Wrong

Voice search is the latest and greatest craze to hit the SEO world. If you've been keeping up on your SEO reading it's very likely that you may have come across some sort of article testing out some sort of voice search device, be it Google Home or Amazon Echo, etc. But with this latest phenomena to enter the search universe has come concern of how to optimize for the new search medium. Almost uniformly the SEO community has taken an approach for how to best optimize for a future that includes voice search, but what if we're all wrong? Just in case you were wondering, I think we're way off base here as an industry and in this two part series I'll tell you why.

Google's Health Knowledge Panel: Benefits & Possible Damage

Recently, I wrote a post giving readers a virtual tour of Google's Health Panel. As a part of a series I'm writing on Google's Knowledge Panel, the main focus was on how the SERP feature functioned and what information it offered. In this post I will raise some practical and moral questions like "is the Health Panel good to have on the SERP, and if not, what justification is there for it appearing on Page One when searching for medical conditions?". These are legitimate questions considering that Google, no matter how you slice it, is at the end of the day offering Page One medical content that people will use to evaluate serious medical conditions. 

The Complete Guide to Google's Health Panel

Out of the various Knowledge Panels none stands out more than Google's Health Panel, also known as Health Cards, also known as Dr. Google. In this installment of my "Knowledge Panel" series we'll explore just how prolific and unique Google's health feature is.

The Potential Impact of Google's New Interstitial Penalty

Google's August 23rd announcement outlining a new and upcoming penalty on mobile sites employing interstitial ads had everyone talking. Just how big and how powerful are these ads and just how significant would a Google penalty on them be? Is Google about to penalize an under-performing peon or are they going after a golden Goliath?

Google's Success: 3 Winning Brand Marketing Strategies You Can Emulate

If Google is good at one thing (other than search of course) it's marketing strategy. Though you'll never see an ad for the king of the search engines, this query behemoth employs some of the most subtle, yet fantastically impressive marketing strategies out there. Strategies that you should definitely take a look at and work in your own marketing tactics. There's no need to reinvent the wheel when you can learn from the Grandmaster of subtle marketing.

How Advertisers can use Keyword Research to Perform Brand Analysis

Keyword research is a uniquely dynamic way to perform brand analysis and in the first installment of this blog series, you saw exactly how brands and content creators can take advantage of this far-reaching method. In this second part in the keyword research for brand analysis saga, we'll get into the heart of the matter by seeing how employing keyword research in this manner can change how advertisers approach their trade.



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