Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.
Another year in SEO has come and gone and it's time to look back at the stories that helped shape the industry in 2017. From algorithm update bombshells to ever-morphing ad abilities and a hint of mobile-first madness, 2017 definitely had a flavor all of its own.
At the end of October Google made a huge change that had an enormous ripple effect on international SEO. No longer can you enter a specific Google ccTLD in order to see how search results appear in different countries. Meaning, you can no longer enter a country-specific Google search engine URL into the browser with the hope of seeing the SERP for that country. Google is now showing you results for your location, no matter what. Thus, you would need a VPN in order to see Google SERPs from various countries... or do you? Here's how you can easily view Google search results internationally without using a VPN.
Featured Snippets are short, direct answers shown by Google at the top of the first page of search results in response to search queries in the form of questions, or which imply a search for specific information. Recently, the race to grab Featured Snippets has turned into somewhat of a feeding frenzy in the SEO industry. This article provides you with insights into what Google is looking for, valuable statistics and guidelines on how to "win" Featured Snippets.
Take an in-depth look at the content available within Google's Knowledge Panel. See the significance of the prolific nature of mobile Knowledge Panels. Explore the Knowledge Panel within the always entertaining Ignite format.
The Google for Jobs feature is a massive conglomerate that is set to corner the online job listings market. Follow me as I show you how the new feature is set up, what it does, and why it is sure to be the go-to job search tool (I'll even throw in a bonus theory as to why this matters so much to Google).
Get a better understanding of what Google SERP features are and why they are important to SEO in an easy to understand and visually focused way. Explore the world of Google SERP features within the Ignite format.
In a nutshell, good backlinks get you good search engine rankings. Bad backlinks can do the opposite. On the other hand, ugly backlinks can get your site demoted or removed from search results and even if you realize your mistake, disavowing them is not a simple solution either. That can hurt. So then, what makes a backlink good, what makes it bad, and what makes it ugly?
What's needed to develop catchy content is not always in-sync with the more technical considerations of SEO. As a content creator I often find myself straddling the fence and seeking resolution to this epic cosmic content conundrum. As such, I'm happy to share my pain in finding the right balance between SEO and content with you (light tips will be served). To do so, I'll explore a few common situations of content development tension that I personally find myself struggling with as I create content.
Not all data is equal, both quantitatively as well as qualitatively. Data is not merely the acquisition of statistical information. While obtaining such numbers and figures are important, it lacks the qualitative depth data can afford. In its essence, data helps paint a picture of health and performance, it is ironically holistic in nature. The question is how can rich data be accessed? How do we take data from being a linear experience to a holistic one that paints an overall performance picture? The answer is, cross source data.
Each and every month you put a tremendous amount of time and effort into guiding your clients towards success. However, without effective communication with your clients, your efforts, noble and colossal as they may be, could be laid to waste. So then, what do you need to do in order to effectively communicate your success stories to your clients? What steps can you take to make sure that your client knows exactly how hard you've worked and how far you've taken them? What can you do to ensure that your best efforts are not wasted and ruined as a result of lackluster communication?
Well, it's been quite the year for the SEO world. Watching events unfold day in and day out, you almost forget just how significantly things have changed for those of us within the SEO community. Sure, there have been the sort of blockbuster breakthroughs (think Penguin 4.0 or organic AMP results). Still, a lot of the changes we saw in 2016 were brought in slow increments, piece by piece (just compare Google's Knowledge Panel as it is now to what it was a year ago). While there's no way to cover all of the significant changes 2016 has brought, I'll do my best to highlight the ones I think mattered most... and you might be surprised to see what made the list.