Most SEO professionals know the ins and outs of the trade – that content is king, that technical SEO optimization is a must, and that you can’t get serious rank traction without quality backlinks. The thing is, that succeeding as an SEO agency is not just about knowing SEO, it’s about understanding how to manage the client relationship, a central part of which is knowing the right way to prepare SEO reports.
In this guide, we'll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We'll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google's magnificently malleable mobile Knowledge Panels.
Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.
Another year in SEO has come and gone and it's time to look back at the stories that helped shape the industry in 2017. From algorithm update bombshells to ever-morphing ad abilities and a hint of mobile-first madness, 2017 definitely had a flavor all of its own.
At the end of October Google made a huge change that had an enormous ripple effect on international SEO. No longer can you enter a specific Google ccTLD in order to see how search results appear in different countries. Meaning, you can no longer enter a country-specific Google search engine URL into the browser with the hope of seeing the SERP for that country. Google is now showing you results for your location, no matter what. Thus, you would need a VPN in order to see Google SERPs from various countries... or do you? Here's how you can easily view Google search results internationally without using a VPN.
Featured Snippets are short, direct answers shown by Google at the top of the first page of search results in response to search queries in the form of questions, or which imply a search for specific information. Recently, the race to grab Featured Snippets has turned into somewhat of a feeding frenzy in the SEO industry. This article provides you with insights into what Google is looking for, valuable statistics and guidelines on how to "win" Featured Snippets.
Take an in-depth look at the content available within Google's Knowledge Panel. See the significance of the prolific nature of mobile Knowledge Panels. Explore the Knowledge Panel within the always entertaining Ignite format.
The Google for Jobs feature is a massive conglomerate that is set to corner the online job listings market. Follow me as I show you how the new feature is set up, what it does, and why it is sure to be the go-to job search tool (I'll even throw in a bonus theory as to why this matters so much to Google).
Get a better understanding of what Google SERP features are and why they are important to SEO in an easy to understand and visually focused way. Explore the world of Google SERP features within the Ignite format.
In a nutshell, good backlinks get you good search engine rankings. Bad backlinks can do the opposite. On the other hand, ugly backlinks can get your site demoted or removed from search results and even if you realize your mistake, disavowing them is not a simple solution either. That can hurt. So then, what makes a backlink good, what makes it bad, and what makes it ugly?
What's needed to develop catchy content is not always in-sync with the more technical considerations of SEO. As a content creator I often find myself straddling the fence and seeking resolution to this epic cosmic content conundrum. As such, I'm happy to share my pain in finding the right balance between SEO and content with you (light tips will be served). To do so, I'll explore a few common situations of content development tension that I personally find myself struggling with as I create content.