SEO


How to Use Canonical Tags: Practical Tips


Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.

Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?

The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.

I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.

What is Schema Markup and How to Get Started



Schema markup is one of the most underutilized aspects of SEO.

Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.

Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings. This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.

How to Perform a Site Audit: A Complete Guide



So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards... but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing?

SEO is essential for marketers and is a primary focus of inbound marketing. Since everyone else is already doing it, you should be too. When you don’t, you’re inadvertently losing sales or missing out on them.

However, it’s hard to know where to start. The good news is that a simple assessment of your website is the first step, and it’s quite easy to do with an SEO audit. This allows you to see how your site ranks and what you can do to improve those statistics. In this post, you'll learn what to do and when to do it.

What Makes Google So Good? (And What Lessons Can We Take Away?)



Love it or hate it, Google is very good at what it does. While it certainly has had its share of flops (G+), it's main product, search, is head and shoulders above everyone else.

The question is, why?

Sure, I could go into all the algorithmic underpinnings that make Google unique. We could go through a history of Google and how PageRank was entirely novel, and so forth. But instead of that, in this post, I'd like to take a more thematic look at everyone's favorite search engine. Let's pop the hood and take a deep look at Google's traits and how that translates to it being the best search engine and more.

The Hands-On Guide to Winning Featured Snippets (Part 2)


Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like.

At some point, he threatened to fire us. He wanted better rankings. By next week.

Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said could persuade him. Since his site was ranking on page one of Google for many terms, Featured Snippets seemed like a great option that could yield results within a week. After a stressful week of running tests and experiments on my own, I was able to get some impressive looking Featured Snippets for the next meeting. Crisis averted.

Having gone through that experience, I wanted to create a deep and comprehensive guide that could help you come up with strategies for winning Featured Snippets. This is part 2.

The Hands-On Guide to Winning Featured Snippets (Part I)


SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity.

Featured Snippets.

Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially higher click through rates than even the top-ranking URLs.

This two-part guide is a thorough how-to manual to winning Featured Snippets. In part one of this guide, you'll learn why Google creates Featured Snippets in the first place and how to find Featured Snippet opportunities.

Let Content Thrive! Why Google's Ecosystem Needs to Mature


From its algorithm updates to its overall approach to the SERP, Google has been latently encouraging us to take on new content constructs and patterns. In fact, Google has been covertly pushing for the creation of more refined and targeted content. However, that nudge towards more targeted content leaves content creators and SEOs in a bit of a tough spot as Google has yet to adopt an ecosystem that truly supports the kind of content they're pushing for.

Here's a look at the content environment Google has been creating on the SERP, the problems with it, and what the search engine might do going forward

What Is a Google Penalty (and How to Recover From One)


Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

No-Nonsense Ways COVID-19 Is Changing Digital Marketing & SEO


There's been an abundance of content production on how the Coronavirus changes marketing, content, and SEO practices. Unfortunately, I've found that a lot of it is simply fluff meant to capitalize on fear in the hope of driving clicks. I personally think a topic like this should be addressed in a careful and considerate manner. To this, I've reached out to some of the industry's top marketing and SEO professionals.

I've asked them to share nonsense-free, fluff-free, agenda-free ideas on how COVID-19 is changing the digital marketing industry, both now and moving forward.

These are their thoughts. 

Google: That's No Search Engine... That's An Authority Engine!


It's obvious, Google is no longer a search engine. Rather, Google is all about offering answers and guiding users on their search journey. That's why Google has evolved into an "answer" or "discovery" engine, right?

Wrong.

I used to think the same thing. Until I realized Google isn't an answer engine, it's not a discovery engine... or any other catchphrase that focuses on Google offering content directly to the user and discouraging clicks. For Google, it's all about "authority."

Here's why Google is, in reality, an authority engine & why getting this right actually matters!

The Best Free SEO Tools Money Can't Buy


When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.

There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.

Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing


If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Confirmation bias is everywhere nowadays though you may not always see its effects directly. As confirmation bias is often not easily observed, it can cloud our marketing decisions and cause us to treat our potential clients poorly. Keeping confirmation bias at the forefront of our decision-making processes is critical to being both an effective and ethical marketer.



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