The Difference between Ranking Above & Below the Fold (A CTR Study)


What does Click-Through Rate (CTR) look like above the fold versus below the fold? The question, being as good as it is, doesn't make it an easy one to answer. In fact, it's more than a little complicated. After all, you have to discount the first organic result being above the fold to a certain extent considering it's the first result folks see regardless of its "fold" status.

Complications aside, for the moment, let's explore what CTR is above and below the fold for sites on page one of the Google SERP!

In Search [Episode 75]: Creating High-Performing SEO Content


Yosef Silver, SEO and culinary expert, joins us to talk about creating that content that coveted content that ranks well, reads well, and shares well!

  • We’re getting into: Search-ability, shareability, and how to create content findable content that pops!
  • Tips and tricks for a content structure that engages
  • How to achieve content zen. Finding a good content balance

Plus, why refusing to look at content, the SERP, and SEO with fresh eyes is killing you.

What Is a Google Penalty and How to Recover


Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

In Search [Episode 74]:The Hidden World of Content Syndication for SEO Revealed!

This time we’re talking syndicated content and SEO with Alli Berry who knows the dark inner-workings of syndication!

We’ll get into:

  • Is content syndication right for your site? Is it even worth it?
  • What happens when your syndicates outrank you with your own content?!
  • Does Google do a good job handling syndication and what can you do when it doesn’t?

Plus, there’s so much to talk about as Google has officially invaded your site with text highlights! We’ll jump into all the drama from Google’s expanded use of scroll-to-text + highlight from the Featured Snippet.

SERP News: May's Core Update Spells Massive Ranking Movement


May 2020 has come and gone and so has another core update. Google's May 2020 Core Update brought a blast of rank volatility to the SERP the likes of which we have not seen for some time. A lot to talk about here from the update's timeline to who and what were most impacted. Beyond algorithmic changes, Google's adjustments to the ever-evolving COVID-19 pandemic continues as a few curious tests and updates made their way to the SERP recently.

Get ready to explore a month of Google SERP intrigue.... This is the June 2020 edition of the SERP News!

In Search [Episode 73]: What You Didn't Know About Google's SERP Features


Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into:

  • SERP features and the notion that they are organic
  • The topic layer, what is & why you should care
  • Google's targeting users via SERP features

Plus, we ask if the ranking signal is a thing of the past (relatively speaking)!

Geo Insights For a Bird's-Eye View of Your Local Marketing Performance


Getting a clear and easy understanding of your website's organic performance at the local level can get complicated really quickly. If you're looking for something a bit more accessible than extrapolating data from a series of tables and graphs then do I have a treat for you... Rank Ranger's Geo Insights report!

Here's how you can survey your site's performance across local markets around the world from multiple perspectives without driving yourself nuts in the process.

In Search [Episode 72]: Finding More Leads for More SEO Clients


Deepak Shukla of Pearl Lemon stopped by to talk about targeting new SEO clients.

We get into:

  • How to find more good leads for more good SEO clients
  • Has the market shifted? Is SEO passé and should you be peddling "organic growth?”
  • How to push hard to get those new clients without coming off as spammy

Plus, we show why you should not take a new course of action based solely on trends data!

Breaking Down Google's BERT Powered News Carousel [Case Study]


Back in December 2019, Google's BERT algorithm made its way to the Top Stories Carousel. Ever since then I've been dying to get my hands on the newly segmented carousels to see what makes them tick, where they hit the mark, and where they fall a bit short. It's only taken me a few months, but here's a bit of thematic analysis on what's happening with the Top Stories carousel now that BERT is part of the picture.

In Search [Episode 71]: Helping Your SEO Career by Building Your Credibility


Rich Tatum joins us to talk about something very important for your career… your reputation!

In this episode we cover:

  • How to build sustained credibility in the SEO sphere
  • How to leverage your SEO credibility to the benefit of your career
  • How being a specialist or generalist plays into your reputation within the SEO community

Plus, we go deep into what Google may have been looking for during the May 2020 Core Update. That’s right… site-level patterns from the core update!

The New Tools That Hit Rank Ranger in Q1 of 2020


It’s hard to believe we’re already into Q2 of 2020. How time flies when you’re in quarantine! While we release dozens of updates over the course of a quarter, we figured we’d highlight the biggest product releases of Q1.

Here are the most notable SEO tools and reports we’ve released during the first four months of 2020!

The Wrath of the May 2020 Core Update and the Lessons Learned


While the May 2020 Core Update is certainly not the first core update we've seen, it might just be one of the most unique. For Google's second core algorithm update of 2020, we were delivered one of the strongest and most impactful updates we've seen in quite some time. Throw in the fact that the update rolled-out in the middle of a global pandemic and we're left with a lot of data, patterns, and insights to chew on.

In this post we'll:

  • Analyze the way the update rolled-out
  • Break down rank volatility increases per niche
  • Dive into some of the site-level patterns embedded within the update
  • Look at what role COVID-19 may have played



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