Social Media

TikTok SEO: Marketing in the TikTok Space

We’ve all heard the TikTok stats.

Around one billion people use the app. Now for context, there are about 8 billion people in the world.

That means one in every eight people (on the entire planet) use TikTok. 

What’s more, as you can see from Similarweb data, Tiktok’s audience growth is exploding.

There is a question that comes up regularly.

Is TikTok a real search engine?

And of course, the follow-up:

If it is, how do I create a TikTok SEO strategy?

In this post, I’ll address the first question. I’ll save actionable TikTok SEO tips for another post.

How Does the TikTok Algorithm Work?

TikTok is surprisingly addictive.

Ever wonder why?

It all comes down to one word.


Yes, TikTok has extensive data on its users, and this helps the platform to continuously deliver content that its users love.

Now, as a digital marketer, if you are marketing to Gen-Zers, you might want your business on TikTok. Maybe users will become addicted to your content.

To do that effectively, you must know how the TikTok algorithm works.

In this post, I’ll cover how the TikTok algorithm works so that you can gain massive traction.

How to Create a Social Media Dashboard

When creating a social media campaign, tracking is crucial.

The reason? Social media marketing generally consists of many working parts that exist on multiple platforms. This means you’ll find your data in many different places.

There are two problems with this.
  • It’s almost impossible to understand your data if you look at the parts separately
  • It makes client reporting a long and painful process

The obvious solution is to set up a social media dashboard that incorporates all your KPIs based on your business goals.

In this post, I’ll be covering what a social media dashboard is and how you should set it up to take your business to the next level.

Social Media Marketing Strategy

Social media marketing is crucial to promoting your SEO content.


Let’s say your goal is to get SEO traffic. Yes, SEO traffic is the gift that keeps on giving.

The problem is, even if you have a stellar SEO strategy, SEO is slow. It takes time to see rankings. Especially if your site is relatively new.

So if you are not the kind of person who enjoys watching dust settle, it may be time to create a social media marketing content strategy that complements your SEO and earns you a huge audience of raving fans.

To be as useful as possible, I’ll be breaking this post into two parts.

In part one I’ll share a strategic approach to social media marketing that could potentially generate thousands of views and massive engagement.

In part two I’ll share a step-by-step checklist to implement your social media strategy.

Social Media and SEO (Your Complete Guide)

What’s the main benefit of SEO?

Simply put, SEO turns your website into an entity. This entity could eventually become your biggest business asset bringing in high-quality traffic to your business.

That said, let’s address the elephant in the room. SEO is not only competitive, but it’s also slow.

What’s more, the days of content farm and keyword stuffing are never coming back (thankfully).

So, how do you speed up your content marketing execution?

One of your best options is social media content promotion.

In this post, I’ll get into an easy four-step social media strategy that will help support your SEO content so that your content marketing can quickly get results.

The Beginners Guide to Pinterest SEO

A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!

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