June 19, 2017 |
Tracking rank can often be a micro-moment, micromanaged, process where the nuances in change over the period of a day, week, or even month take on extreme significance. However, what if you wanted to track rank within a whole new context? What if you wanted to track rank within the corporate setting? Within a context where you wished to show the progress of not only your keywords, but of you and your practices. What if you wanted to highlight your performance whether internally, or to a client at the executive level, and according to the practices of traditional business reporting? With this in mind, we're happy to announce the release of our newest Enterprise level report, the Quarterly Rank Snapshot.
Quarterly Rank Snapshots for Executive Level Rank Reporting
Engineered for Enterprise level accounts, the Quarterly Rank Snapshot
provides you with a ranking report designed for the boardroom. Shown on a per search engine basis, the report allows you to easily track your keyword ranking performance from quarter-to-quarter. Due to its custom date abilities, the Quarterly Rank Snapshot can be set to show data for any number of quarters, dating back to the start of your campaign. Further, you can set the report to show according to traditional quarter time-frames (i.e. January - March = Q1) or you can establish custom fiscal quarters that begin and end according to any 90 day interval.
The Quarterly Rank Snapshot showing ranking data across five quarters
Compare Quarterly Rank Changes
Perhaps its most notable feature, the Quarterly Rank Snapshot easily allows for quarter-to-quarter comparisons for deep analysis. Once enabled, the Quarterly Rank Snapshot presents you with the quarterly rank change as compared to either the previous quarter. With the Delta
option activated, you have the ability to compare quarterly rank performance over the course of as many quarters as you see fit. With the report set to show multiple quarters, you can easily track and determine quarterly ranking progress and proficiency. Additionally, like with the ranking itself, the report affords you the option of sorting the data in front of you by the quarterly change, in either ascending or descending order.
Track changes in rank from quarter-to-quarter on a per keyword basis
Isolate Quarterly Keyword Performance
The Quarterly Rank Snapshot helps you determine the broad performance of your keyword rankings in a variety of ways. Firstly, the report enables you to select the specific keywords you wish to have displayed. As a result, and by way of example, you have the option to show keywords of a specific nature, or even those that contain common phraseology. In such a scenario, doing so would offer you the ability to see the quarterly rank performance for keywords that share a common dynamic, thereby offering you deeper SEO insights.
Similarly, the report comes with the option to either include or exclude keyword tags. As such, the ability to track the quarterly rank performance of various groups of keywords is at your fingertips.
Isolate the quarterly rankings of specified keywords and/or groups of keywords
Secondly, as part of its efforts to assist you in isolating quarterly rank progress, the report has the capacity to visually isolate keywords according to ranking performance. The Rank Color Scale
option assigns a color to keywords based on ranges of rank positions (i.e. dark green = positions 1-3). With this option activated you have a clear and visual way of distinguishing between the various degrees of keyword ranking performance.
Use the Rank Color Scale to visually identify ranking performance for each of the keywords your choose to display
White Label Reports to Highlight Your Quarterly Success
We've taken the full data reporting process into account. It's not enough to have executive type data. You need to be able to share it in a way that aligns to that level of business interaction. Which is why you can insert the Quarterly Rank Snapshot into any of our White Label reports
, particularly the Marketing Dashboard
. Here you can accentuate your quarterly ranking data within a dashboard the has been engineered to look and feel like any website you so choose. This multi-page capable, active data dashboard serves as a way to bridge the data you've been tracking with those who may not be as familiar with such reporting. The dashboards include multiple methods of fostering high-levels of communication that include text boxes and the ability to embed videos, Google forms, or any other kind of supplementary information.
Quarterly rank data as seen within the Marketing Dashboard
Score High Rankings on Google and in the Boardroom
In an increasingly competitive business environment standing out and performing well at the executive level is all the more an important part of an effective SEO business strategy. To do so, it's vital to speak the same language. The Quarterly Rank Snapshot does just that, it transcends boundaries and brings SEO into the boardroom by placing your ranking data within a business context. By syncing your ranking data with the likes of sales and revenue analysis by reporting on a per quarter basis, you are able to make your data accessible at the highest of business levels. Gear yourself up for true business reporting with the Quarterly Rank Snapshot and walk into boardroom with confidence.