Documentation > Custom Suite > Reports

Geo Insights

This report is in BETA stage. We make beta reports and tools available for the purpose of receiving customer feedback regarding features and functionality prior to finalizing them. BETA reports and graphs cannot be added to PDF reports, Marketing Dashboards or Client Dashboards. Any feedback that you provide to customer service will be shared with our development team, and the final product will be updated and thoroughly tested prior to official launch. Thank you.

The Geo Insights graph provides options for displaying marketing metrics on a map. Features include:

Marketing Metrics: Average Rank, SERP Feature (Share), SERP Feature (Page), Rank Position Distribution, and Visibility Score
Account-wide Data: utilizing Custom Views, Geo Insights maps can include data from single or multiple campaigns
Locations: Map points, pins or pies can be set to specific address, city or postal code
Variety of Maps: Australia, Europe, South Africa, United Kingdom, United States and World, plus option to set specific map position
Design: choose marker type and color, marker and map size, map position, map color and background color
Interactive: hover over map markers to display data for each location, zoom in/out
Share: in PDF reports, marketing dashboards and client dashboards

World Map with Average Rank

Example of Average Rank for Websites in Multiple Countries
Utilizes Custom Views for multiple campaigns, World map, Average Rank data type, Pin markers, marker legend, and default width, height, and map colors.

SERP Feature (Share)

Example of SERP Feature (Share) of Featured Snippets
SERP Feature (Share) provides the number of times a specific SERP Feature (e.g., featured snippet, hotel pack, local pack, related questions or top stories) displayed in Google results based on the Custom View settings for the tracked domain vs. competitors.

SERP Feature (Page)

Example of SERP Feature (Page) Local Pack Results
SERP Feature (Page) provides the number of times a specific SERP Feature (e.g., Carousel, Direct Answer, Featured Snippet, Hotel Pack, Google for Jobs Box, Knowledge Panel, Phone, Local Pack, Related Questions, Reviews, Top Stories or Video Carousel) displayed in Google results for a page on the domain(s) selected in the Custom View settings (for the campaign(s), keyword(s) and search engine(s) selected).

USA Map with Position Distribution

Example of Rank Position Distribution for Multiple Locations
Utilizes Custom Views for multiple campaigns, US map, Position Distribution data type, Pie size 30, marker legend, default width, 600 height, and custom map and background colors.

Geo Insights USA Map Rank Position Distribution

Europe Map with Average Rank

Example of Average Rank for European Countries
Utilizes Custom Views for multiple campaigns, Europe map, Average Rank data type, Pin marker type, marker legend, default width, 600 height, and custom map and background colors.

Map Position Locked for Local Business

Example of Average Rank for a Local Business Chain
Utilizes Custom Views for multiple campaigns, US map zoomed in and locked to set position, Average Rank data type, Point marker type, marker legend, default width and 500 height, and custom map and background colors.

Visibility Coverage Map

Example of Visibility for Multiple Locations
Utilizes Custom Views for multiple campaigns, US map, Visibility data type, default width and 600 height, and default map and background colors.

How to Set Map Location

Report Options > Display > Map Position
Zoom in or out to the location you want to view and then click the Set Position button in the Map Position section of Report Options > Display.

How to Change Map Design

Report Options > Display > Colors
Click the color box to the left of Map Color or Background Color in the Colors section of Report Options > Display, and select a color from the palette or enter a HEX color code.

Add Map Markers or Change Map Marker Colors

This setting is in Report Options > Display > Marker Colors.

Click the Add Row button to add another marker and enter a rank range.
Click the marker to change its color

Map Marker Types per Data Type

Average Rank data type offers map Pin or Point display options
Position Distribution data type has a Pie chart display and you can set the size
Visibility data type has coverage circles

Report Options

	Date Select a Report Date Range If you want to view the report for one specific date, you may select that date as the start and end date
	Custom Views Select 1 or more Custom Views Learn how to create Custom Views
	Custom Report Title Optional: enter a Title to display at the top of your map
	Select a Map Australia Europe South Africa UK US World
	Select a Data Type Average Rank: for the campaigns, keywords and search engines defined in the selected custom view(s) with an option include Not Ranked Keywords and its value. For example, there are 3 keywords Ranked as follows: Keyword A: rank = 0 (no rank) Keyword B: rank = 1 Keyword C: rank = 2 If "Include Not Ranked" is OFF, Keyword A is excluded from the calculation, so the Average Rank is (1+2)/2 = 1.5 If "Include Not Ranked" is ON, the rank of keywords with rank = 0 is changed to the user defined value "Not Ranked Value" = 100. The new Average Rank is (1+2+100)/3 = 34.3 SERP Feature (Share): the number of times a specific SERP Feature displayed in Google results based on the Custom View settings for the tracked domain vs. competitors SERP Feature (Page): the number of times a specific SERP Feature displayed in Google results for a page on the domain(s) selected in the Custom View settings Position Distribution: search engine rank position groups as defined in the Marker Colors section for the selected custom views data Visibility: based on the rank and search volume data for the selected custom view(s), visibility coverage circles are displayed on the map. (Learn more about Visibility scores)
	Marker Colors Available for Average Rank and Position Distribution metrics Click a map marker to select a different color Enter the rank position range for each marker color, for example, entering 1 and 3 for the first marker will apply that marker color to the number of keywords ranking in positions 1, 2 and 3 in the selected Custom View(s). Note: For Position Distribution Type to show not ranked keywords the row should be added with the range set from 0 to 0. Click the Add Row button to define additional rank position ranges Marker Type: the type of markers available varies according to the selected Data Type. Average Rank data type offers map Pin or Point display options SERP Features (Share) data type provides a 2-color Pie chart display and you can set the size SERP Features (Page) data type has coverage circles Position Distribution data type has a Pie chart display and you can set the size Visibility data type has coverage circles Please refer to the How to Change Map Design section above for illustration
	Marker Info & Legend Custom View Name: enable if you want the name you assigned to the custom view to display in the hover over info on the map Custom View Location: enable if your custom view is related to a location and you want that location name displayed in the hover over info on the map Pie Size: you may change the size of the Pie Chart displayed in SERP Features (Share) or Position Distribution Marker Legend: select to show or hide the map marker legend for Average Rank or Position Distribution
	Map Dimensions Width: leave blank for the default map setting or enter a width based on where you plan for this map to be viewed Height: you may set the height based on where you plan for this map to be viewed We recommend that you test the map in the PDF report, Marketing Dashboard or Client Dashboard where you plan to share it with clients or management
	Map Position Zoom in or out to the location you want to view and then click the Set Position button Please refer to the How to Set Map Location section above for illustration
	Colors Click the color box to the left of Map Color or Background Color in the Colors section of Report Options > Display, and select a color from the palette or enter a HEX color code. Please refer to the How to Change Map Design section above for illustration

Enterprise Account Features

Designed for marketing professionals who manage major brands or large numbers of clients, Rank Ranger Enterprise provides scalable access for teams, ensuring that everyone has the tools they need to be successful.

In addition to our standard plan features, Enterprise plans include:

Campaign Archive allows storage of campaign settings and history for future reference, and ability to reactivate campaigns when needed, for efficient management of account resources.
Portfolio Management Reporting (multiple campaigns)
Brand Visibility Management Report
Geo Insights Mapping Report (multiple campaigns)
Campaigns Overview Report (multiple campaigns)
Cross Campaigns Report (multiple campaigns)
Cross Campaign Keyword Report (multiple campaigns)
Daily Snapshot by Tag Report
Monthly Average Weighted Snapshot by Tag Report
Quarterly Rank Snapshot Report
Insight Graph SERP Features for Google Desktop and Mobile, plus Cross Campaign and Custom View metrics
Platform access for multiple team members with individual user permission settings (additional users option available)
User Activity Log for tracking individual user's actions (e.g., adding keywords, deleting campaigns, etc.)
Account Management/Data and Rank Reporting Developer APIs
Premium third party data integrations
Dedicated Account Manager
WeDevelop & Beta program participation
Special billing and payment options (upon request)
VIP capacity monitoring and upgrade option (based on service level agreement)

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