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Reputation Management Dashboard

The Reputation Management feature provides you with a complete overview of your primary domain, as well as other URLs you need to monitor to reduce the instances of negative references displaying in the top search engine results for your brand. This report is rich with options that allow for customized views.

Select Competitive View to display all the URLs being tracked in the campaign in the same report table.

Reputation Management Dashboard

Video: How to View a Reputation Management Dashboard


Dashboard Examples


Reputation Management Dashboard

Turn on Brand Impact in the Report Options to view a color-coded Reputation Management Rank Dashboard that highlights the progress of improving rank of positive URLs and pushing negative web pages down in the SERPs. 

In this example Competitive View has been selected and we see that the first negative web page (highlighted in red) originally ranked in position 3 (baseline) when we started tracking it and it has successfully been pushed out of the top 100 search results.

Reputation Management Dashboard

Discover potential reputation management issues with SERP Snapshot

The window icon launches the Top 10 Organic search results along with any special Google SERP features that display on page 1. In this example, we found the keyword ranking in position 2 for the Twitter account of this customer.  We also see indication of a Knowledge Graph, News results, and sitelinks for this brand. 

The In the news section (as well as further down in the top 10 results) is providing us with new Negative URLs to track for this brand.

brand management SERP snapshot

Report Options

Select Date


  • Click the calendar icon to select the date
Select Rank Tracker Dashboard General Settings


  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.

Display General Columns:

  • Search Engine identifier: displays a search engine icon per row in addition to the search engine name at the top of the table)
  • Website (URL) per row. This must be set to display in order for Website Tags and Brand Impact features to display.
    • Website Tags (tags added in the Campaign Settings > Websites screen to add an identifier to the URL - very useful for YouTube video URLs)
    • Brand Impact (assigned in Campaign Settings > Websites screen to associate positive, neutral or negative color highlights to a URL)
  • Landing Page: displays the URL of the page that the keyword ranked highest for
  • Targeted URL: displays an indicator of a match with the Target URL(s) set in the Keywords screen for individual keywords
  • Keyword Tags: displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter
  • Algorithm Updates:  displays Google algorithm changes that have occurred during the report period, in the individual keyword performance graphs.
Display Rank Columns

Display Rank Columns:

  • Baseline: displays a column with the rank on the 1st day the keyword was added to the campaign, or if the keyword did not rank within the maximum supported results tracked by each search engine, then Baseline displays the first rank recorded by Rank Ranger for the Keyword when it did rank.
    Refer to our current list of supported search engines for rank depth and additional information
  • Best Rank: displays the highest rank recorded on any day since the campaign was created
  • Target Rank: displays a column in which target rank can be added by clicking into the cell per keyword
  • Daily rank change:  compared to the previous day
  • Weekly rank change:  compared to the same day for the previous week
  • Monthly rank change: compared to 30 days prior to the report date
  • Quarterly rank change: compared to the same date 3 months prior
  • Semi Annual rank change: compared to the same date 6 months prior
  • Annual rank change: compared to the same date during the previous year
  • Overall Change: the overall change between the Baseline rank and the report date rank
  • Negative Values: when disabled, keywords with negative rank change will not display in the report

Note: When a new Campaign or new Keyword is added to Rank Ranger, if the Daily, Weekly or Monthly column is set to display before that time period has actually elapsed, then N/A will display in those columns.


Display SERP Columns:

  • SERP Feature Icons for each Google search engine
  • SERP Snapshot: displays a column with a clickable icon that launches a window containing the top 10 (or 20 depending upon package) search engine results and features from that actual rank tracking event
Select Keyword Metrics - AdWords, KEI, Algorithm Changes

Display Keyword Metrics Columns:

  • Avg. Monthly Volume: based on Keyword Planner when the keyword was added to the campaign (learn more)
  • Avg. CPC: AdWords average cost per click
  • PPC Competition: from AdWords
  • KEI: keyword efficiency index
Select Domain Metrics - Google, MajesticSEO, Ahrefs, Moz

Display Domain Metrics Columns:

  • Majestic Indexed Pages is the domain's total number of pages indexed by Majestic
  • Majestic Domain Backlinks is the domain's total number of backlinks reported by Majestic
  • Majestic Citation Flow is a flow metric, which is weighted by the number of citations to a given URL, or Domain
  • Majestic Trust Flow is a flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.
  • Ahrefs Indexed Pages is the domain's total number of pages indexed by Ahrefs
  • Ahrefs Domain Backlinks is the domain's total number of backlinks reported by Ahrefs
  • Moz Domain Authority is a prediction of this domain's ranking potential in the search engines based on an algorithmic combination of link metrics
Social Signals

Display Social Signals Columns:

  • Facebook
  • LinkedIn
  • Pinterest
  • Stumbleupon
For more detailed data, please refer to our Social Analytics reports.
Show or Hide Events and Notes


  • Display or Hide Notes (Single Date)
  • Display or Hide Notes (Date Range): these are notes with a date range (formerly 'events')
  • Or click the Add Note link to create a new note
Show or Hide Events and Notes

Sort and Group

  • Sort Field: select the field you want the report to be sorted by
  • Sort Direction: select the sort direction
  • Group by Domains, Keywords or Tags determines the content of each table
report filters

Optional Filters

  • Filter the type of Rank results to display (see next section for more details)
  • Filter the type of Rank Change to show in the report and whether you want the change compared to the previous day, week or month
  • Filter the report for a specific landing page
  • Filter Search Volume (learn more below)
  • Filter by SERP Features (learn more below)
rank filter

Optional Rank Filters

  • Filter the report to display only results ranking in the top 10, 20, 30 etc.
  • Or set a minimum and maximum rank value
    minimum and maximum rank
Search volume filter

Search Volume Filter

  • Filter the report based on search volume that is greater than, equal to, or less than a specific value
SERP Features

SERP Features

  • Display All
  • Require all selected (AND) - select if you want only results that include only all of the selected SERP Indicators (e.g., Featured Snippet AND AMP)
  • Contains at least one (OR) - select if you want to view all results that include any of the selected SERP indicators
SERP Feature icons display in the Website column of this report so be sure to set that column to display in the Display > General section
filter SERP features If you have selected to filter SERP Feature results (i.e., not Display All), then check each that you to view results for in the report.
  • AMP
  • Breadcrumbs
  • Carousel
  • Featured Snippets
  • Image Thumbnail
  • Local Result
  • Phone
  • Rating
  • Search Box
  • Sitelinks
  • Structured Snippets
  • Top Stories
  • Video Thumbnail
Refer to our Visual Guide to Google SERP Features to learn more
Select Keywords


  • Select the Keywords you want included in the report (use the All or None link for quick selection)

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here. 

Select Keyword Tags

Keyword Tag Filter:

  • Select the tag(s) you want to filter the report results by (optional)
  • Select a Tag Filter:
    Contains at least one (OR) - this option will include any of the selected keyword tags
    Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report 
Select Website Domains


  • Choose whether or not to highlight the primary URL (campaign domain) in the report (this is the default when selecting the Competitive View of this report that groups the tables by keyword and lists all the selected domains).
  • Select the websites you want included in the report (use the All or None link for quick selection).
Select Search Engines

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of search engines in your report, if desired


Classic Widgets

Select a Classic Widget to display at the top of the report

  • Keyword Performance
  • Analytics Overview (requires Google Analytics integration)
  • Analytics Demographics (requires Google Analytics integration)
  • Organic Page Count (requires Google Analytics integration)
  • Rank, Visibility & Traffic (requires Google Analytics integration)
  • Click the Apply Changes button

Save your Report Options as Report Default Settings, learn more...

Save Multiple Views of this report using Report Presets, learn more...

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