Documentation > Reports > Graphs & Widgets

Classic SEO Widgets

Use Widgets to display a summary of rank performance, traffic and demographics data in a colorful graphic bar across the top of reports or use the standalone Widgets report in the Lab to combine a variety of widgets into one colorful report.

Widgets can be displayed at the top of the Rank Tracker Dashboard and Weekly Snapshot reports, in white label Web Marketing Dashboards, Client Dashboards, and can be integrated into White Label PDF Reports.

In order for widgets to display Traffic & AdWords data, the campaign must be properly connected to Google Analytics

AdWords Overview Widget

Present AdWords Transactions or Conversions in a colorful graph comparing Ad Clicks to Goal Completions for the previous 30 days, along with a summary of sessions, ad cost, clicks, number of conversions, conversion rate and goal value all compared to previous period. The default for this widget is Transactions, but if there aren't any then the widget displays Conversions.

Analytics Demographics Widget

The Analytics Demographics widget displays location, age and gender demographics of the visitors to the primary domain during the past month.

In order to view age and gender data, the domain must be using Universal Analytics.

Analytics Overview Widget

The Analytics Overview widget presents Analytics data for the past month including domain traffic, the top channels referring traffic to the site and a breakdown of traffic by device type - Desktop, Mobile or Tablet.

Keyword Performance Widget

The Keyword Performance widget shows an overview of the performance including average daily, weekly, monthly and overall Keyword Change, current Keyword Positions and overall keyword position Gains & Loss.

Organic Page Count Widget

The Organic Page Count widget displays the trend of organic traffic and number of unique landing pages over a 12 month period.

Performance Summary Widget

The Performance Summary widget provides an overview of your site's performance showing rank distribution of keywords in the campaign, the visibility score for the primary domain and the website's traffic during the past month.

In order for the widget to display Traffic data, the campaign must be properly connected to Google Analytics.

Share SEO Widgets in Dashboards

Client Dashboard

Classic SEO Widgets can be shared in white label Client Dashboards that provide your client with hands-on interactive reports, by checking the Classic Widgets option in Campaign Settings > Client Dashboard, Graphs & Widgets section. To configure which widgets display when your client is logged into their dashboard, open the Reports > Graphs section, and Classic Widgets, select the widgets you want displayed and then Save as Default Client Dashboard settings for the campaign.

Web Marketing Dashboard

Individual Classic SEO Widgets can be added to Web Marketing Dashboards anywhere you'd like to display them, by following the instructions for adding reports to dashboard pages.

Learn more about the differences between Client Dashboards and Web Marketing Dashboards, and choose the one that is best for your business.

Report Options

	Date: Click the calendar icon to select the report date range.
	General Settings: Enter a custom report title, if desired.
	Widgets: Show or Hide Keyword Performance Widget Rank, Visibility & Traffic Widget Analytics Overview Widget Analytics Demographics Widget Organic Page Count Widget AdWords Overview Widget
	Default Settings: After selecting the widgets that you want displayed, you can save them as Default for the whole account, a profile, the campaign, or a Client Dashboard for the campaign. Click the Apply Changes button.