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Classic SEO Widgets

Use Widgets to display a summary of rank performance, traffic and demographics data in a colorful graphic bar across the top of reports or use the standalone Widgets report in the Lab to combine a variety of widgets into one colorful report. 

Widgets can be displayed at the top of the Rank Tracker Dashboard and Weekly Snapshot reports, in white label Marketing DashboardsClient Dashboards, and can be integrated into White Label PDF Reports.

In order for widgets to display Traffic & AdWords data, the campaign must be properly connected to Google Analytics


AdWords Overview Widget


Present AdWords Transactions or Conversions in a colorful graph comparing Ad Clicks to Goal Completions for the previous 30 days, along with a summary of sessions, ad cost, clicks, number of conversions, conversion rate and goal value all compared to previous period.  The default for this widget is Transactions, but if there aren't any then the widget displays Conversions.

AdWord Overview Widget


Analytics Demographics Widget


The Analytics Demographics widget displays location, age and gender demographics of the visitors to the primary domain during the past month.

Analytics Demographics

In order to view age and gender data, the domain must be using Universal Analytics

Analytics Demographics Error Message

Analytics Overview Widget


The Analytics Overview widget presents Analytics data for the past month including domain traffic, the top channels referring traffic to the site and a breakdown of traffic by device type - Desktop, Mobile or Tablet.

Analytics Overview

Keyword Performance Widget


The Keyword Performance widget shows an overview of the performance including average daily, weekly, monthly and overall Keyword Change, current Keyword Positions and overall keyword position Gains & Loss. 

The up and down numbers in the Keyword Change section represent the number of keywords that experienced rank change between the report date and the previous day, week, month and overall since the beginning of the campaign. This metric includes all of the selected search engines (refer to the Report Options > Search Engines to view or change the number of search engines in the report), for example, if the campaign is tracking 100 keywords on 2 search engines, then it is possible to see up to 200 position changes in the Daily section.  The Gain & Loss section is similar in that it includes data for the selected search engines, it provides the total number of keywords that had rank change from / to positions 1, 2, 3 and the Top 10 since the previous day.

Keyword Performance

Organic Page Count Widget


The Organic Page Count widget displays the trend of organic traffic and number of unique landing pages over a 12 month period.

Organic Page Count Widget

Performance Summary Widget


The Performance Summary widget provides an overview of your site's performance showing rank distribution of keywords in the campaign, the visibility score for the primary domain and the website's traffic during the past month. 

Performance Summary

In order for the widget to display Traffic data, the campaign must be properly connected to Google Analytics

Performance Summary error message

Share SEO Widgets in Dashboards

Client Dashboard

Classic SEO Widgets can be shared in white label Client Dashboards that provide your client with hands-on interactive reports, by checking the Classic Widgets option in Campaign Settings > Client Dashboard, Graphs & Widgets section.  To configure which widgets display when your client is logged into their dashboard, open the Reports > Graphs section, and Classic Widgets, select the widgets you want displayed and then Save as Default Client Dashboard settings for the campaign.

SEO Widget in Client Dashboard

Marketing Dashboard

Individual Classic SEO Widgets can be added to Marketing Dashboards anywhere you'd like to display them, by following the instructions for adding reports to dashboard pages.  

display widgets in web dashboard
Learn more about the differences between Client Dashboards and Marketing Dashboards, and choose the one that is best for your business.

Report Options

Select date range


  • Click the calendar icon to select the report date range.
Enter custom title

General Settings:

  • Enter a custom report title, if desired.
Widgets report options


Show or Hide
  • Keyword Performance Widget
  • Rank, Visibility & Traffic Widget
  • Analytics Overview Widget
  • Analytics Demographics Widget
  • Organic Page Count Widget
  • AdWords Overview Widget
client dashboard settings

Default Settings:

  • After selecting the widgets that you want displayed, you can save them as Default for the whole account, a profile, the campaign, or a Client Dashboard for the campaign.
Click the Apply Changes button.


Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

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