SEO Glossary > App Packs (App Boxes)

App Packs (App Boxes)

An App Pack is a feature on the Google mobile search results page that displays apps that are relevant to a user's search query. Each app's listing includes its logo, name, rating, number of downloads, and cost. Clicking on one of the app links opens up the app's product page in the relevant app store for the user's smartphone (iTunes App Store or Google Play Store). 
See the Visual SERP Feature Guide

serp features