SEO Glossary > Call to Action (CTA)

Call to Action (CTA)

A Call to Action (CTA) in online marketing refers to a visual or audible message that urges the user to take an immediate action such as "Buy Now", "Start Your Free Trial" or "Call Now". Imperative verbs are normally used which call on people to take the desired action. Calls to Action worded to stress the benefit to the user are considered more effective, whereas generic CTAs such as "Click Here" lead to a smaller percentage of people taking the desired action.