SEO Glossary > Deep links

Deep links

Deep Links is a term usually used to refer to links that point to content inside smartphone apps. In order for Google to index the content inside apps, smartphone app developers sign up with Google allowing them to index their apps. Google crawls the apps and then displays search results with deep links to specific "pages" inside the app. People that have the relevant app on their smartphone that click on the link will be taken directly to the content, otherwise they will be prompted to install the app.
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