SEO Glossary > Hits


A hit is a request for a file such as a web page, image, javascript, or CSS hosted on a web server. In the early years of the internet, the number of hits was the accepted metric to compare the amount of traffic between websites. Using hits to measure web traffic went out of fashion quickly since the number of files associated with web pages varies, and it became clear that a more standardized measurement was needed. Today, metrics like page views, unique visitors, and unique sessions are considered to be standard metrics for reporting on and comparing web traffic.