SEO Glossary > What is Link Building?

What is Link Building?

Link building refers to efforts made to generate backlinks from other websites to one's own website. Examples of legitimate, "whitehat" link building includes promoting one's content on social media platforms or reaching out to customers and influencers to make them aware of the content. If the content is high quality and relevant this usually leads to natural backlinks. Blackhat link-building tactics include paying for links on third-party websites or building one's own network of websites to create backlinks.