SEO Glossary > Machine Learning

Machine Learning

Machine learning is a field within artificial intelligence that works to allow computers to learn and take actions without being explicitly programmed to do so. The goal is to develop algorithms that allow computers to make data-driven predictions and decisions. For example, Google's RankBrain uses machine learning to adjust rank based on historical signals, and Google's "sentence-compression algorithms" use machine learning to improve the extraction of content for Featured Snippets.