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PPC
Uncover & Monitor Your Competitors
When running a PPC campaign, it pays to track your competitors. Find out what strategies they're using and what's generating revenue for their businesses so that you can incorporate that into a winning strategy for your business.
Track Your Competitor's Ads
Once you're running a campaign, you can track any ads that are displaying for your tracked keywords. You can easily see any changes that happen on the SERP on any given day. This will give you a big picture snapshot of all your paid campaigns.
Determine Who Your Competition Is
The first step in a competitor analysis is knowing who your biggest competitors are. Once you have that clear, you can quickly discover where your campaigns and your competitor's campaigns overlap in order to glean valuable insights into what is working for them. Armed with this information, you can incrementally improve your ad copy, keyword targeting, and more.
Track Performance Trends and Ad Strategy
Your ads don't exist in isolation. They exist in the context of a SERP. Understanding this, we created a tool that helps you to understand the performance of all the ads on any SERP that you are tracking. This allows you to see how all of your competitor's ads perform over time. You can then dive into a more detailed analysis of their ad performance. Discover how changes to their titles, descriptions, and URLs affected their ad rank.
