Google SERP Features

Desktop SERP Features

- Oct 15, 2021

Canada (Google.ca)

Reviews %

21.97

1.2099 (Day)

9.1894 (Month)

Image Thumbnail %

1.21

0.6376 (Day)

0.0557 (Month)

Related Questions %

65.19

0.6283 (Day)

2.0602 (Month)

Local Pack %

19.77

0.5552 (Day)

0.5039 (Month)

SiteLinks %

59.03

0.5324 (Day)

1.9539 (Month)

Ads (Top)

73.54

0.4545 (Day)

3.4227 (Month)

Ads (Bottom)

26.46

0.4545 (Day)

3.4227 (Month)

Featured Snippet %

11.19

0.3822 (Day)

2.3219 (Month)

Home Page Results %

12.11

0.2686 (Day)

0.2388 (Month)

Knowledge Panel %

14.55

0.2418 (Day)

0.1146 (Month)

Discover More Places (Box) %

2.10

0.2392 (Day)

0.1323 (Month)

Structured Snippets %

27.35

0.2375 (Day)

11.4183 (Month)

Top Box %

78.80

0.2367 (Day)

0.0521 (Month)

Twitter %

1.37

0.1668 (Day)

0.1717 (Month)

Direct Answers %

9.70

0.1472 (Day)

0.1700 (Month)

Hotels Pack %

2.94

0.0774 (Day)

0.0596 (Month)

Top Stories (Box) %

9.38

0.0626 (Day)

1.1642 (Month)

Desc. Length (Avg.)

151.00

0.0590 (Day)

0.7472 (Month)

Ads (Avg.)

3.93

0.0549 (Day)

0.2174 (Month)

Related Search %

98.29

0.0475 (Day)

0.0040 (Month)

Things to do / Top Sights (Box) %

0.53

0.0411 (Day)

0.1347 (Month)

Jobs (Box) %

0.46

0.0392 (Day)

0.0211 (Month)

Video Thumbnail %

0.84

0.0256 (Day)

0.6510 (Month)

Search Box %

0.05

0.0109 (Day)

0.0099 (Month)

Title Length (Avg.)

48.83

0.0102 (Day)

0.7345 (Month)

Images (Box) %

2.75

0.0091 (Day)

2.1145 (Month)

HTTPS (Avg.)

9.55

0.0015 (Day)

0.0556 (Month)

Learn more about each of the features on our Google SERP Features Visual Guide

SERP Insights