Rank / Visibility Graph
Examine a keyword's rank over time versus the overall organic visibility of the website. Does the keyword's fluctuation correlate with the overall website or is it on its own trajectory?
Landing Pages Graph
Take a quick ultrasound of your landing pages to see if you have "twins", i.e. two landing pages competing for the same keyword. If that’s the case, take quick action to remedy the issue.
Get a complete graphic snapshot of what’s happening on the SERP for any keyword and gain access to inside intelligence by seeing what your competitors are doing with their metadata.