Rank Ranger Privacy Policy

[Last Amended: June 30, 2022]

A. General
B. Data Processed by Rank Ranger
C. How We Collect Data
D. Data Sharing
E. Cookies and Tracking Technologies
F. Children
G. Links to Third Party Website and Services
H. Security
I. Retention
J. Data Transfers
K. User Rights
L. Amendments
M. Contact Us

A. General

This Privacy Policy ("Privacy Policy") explains the way Internet Marketing Center Ltd. (previously doing business as Rank Ranger, LLC,) and its Affiliates (as such term is defined below) ("Rank Ranger,” "we,” "us” or "our”) processes, uses, transfers and shares the information of those individuals who: (i) access and use our website available at: https://www.rankranger.com/("Visitor(s)” and "Website,” respectively); and (ii) users who sign up for any of our services ("Users”) including, without limitation, and certain features, content and information related to search engine optimization, online digital marketing or any other features or information as may be offered from time to time by the Company, including but not limited to, search engine optimization and link management tools, downloadable toolbars, application program interfaces ("APIs"), site profiling services, analytics, blogs, user-generated-content, surveys and opinion polls (collectively, the "Services”). Each of the Visitors and Users are collectively referred to within this Privacy Policy as "you” or "your”. This Privacy Policy also explains the rights you have in relation to your Personal Data that we process and the security procedures that we have implemented to protect Personal Data.


Do not use our Website or Services if our data processing practices, as explained in this Privacy Policy, are unacceptable to you.


We may amend this Privacy Policy from time to time to keep it up to date with legal requirements and the way we operate our business (as further explained in the amendments section below). Please make sure to check this Privacy Policy regularly for the latest version of the Privacy Policy.


For the purposes of the EU General Data Protection Regulation (Regulation 2016/679) ("GDPR”) and the UK data protection laws, Rank Ranger is the Controller of the Personal Data that we collect from our Visitors and Users.

EU Representative: Similarweb Germany GmbH

Address: c/o WeWork, 20 Oskar-von-Miller-Ring, BY 80333 Munich, Germany

UK Representative: Similarweb UK Ltd.

Address: Addleshaw Goddard - Milton Gate, 7th Floor, 60 Chiswell St., London EC1Y 4AG, United Kingdom

You can contact our Data Protection Officer directly at: DPO@rankranger.com.

Please visit our Website to learn more about Rank Ranger or contact us directly by using the information in the Contact Us section below.

B.Data Processed by Rank Ranger

Depending on your interaction with us, we may collect one or both of the following types of data from you:

(i) Non-Personal Data:This type of data is non-identifiable, anonymous and aggregated data ("Non-Personal Data”). We are unable to identify the individual who we collected the Non-Personal Data from. Non-Personal Data mainly consists of technical data such as, without limitation, the type of operating system and type of browser you may use, what device you use, country level geo-location and the actions you take while accessing the Website or while on your device. Some of this information is collected by way of cookies or similar technologies. Please review the Cookies section below for more information.

(ii) Personal Data: This type of data is individually identifiable information which means information that identifies an individual or may with reasonable effort identify an individual ("Personal Data”).

For the avoidance of doubt, any Non-Personal Data that is connected or linked to any Personal Data will be considered and treated by us as Personal Data for as long as such connection exists. Additionally, please be advised, that you are not required by law to provide us with any of your information and you may choose to refrain from providing us with certain types of Personal Data as you see fit.


We will use your Personal Data for the purposes listed in the table below. We will only collect, use and share your Personal Data where we are satisfied that we have an appropriate legal basis to do so. We have also included the legal bases which we rely on in the table below, which will impact which rights you have in relation to your Personal Data (see below for more details).

Data Processed from Visitors:


Types of Personal Data

Purpose of Processing and Lawful Bases

Contact Details

When you contact us for support or other inquiries whether via our designated contact form available on our Website, by email, or via any other means of communication, you may need to provide us with your full name, email address, and phone number, as well as why you are contacting us.

Additionally, if you contact us in order to request a demo via our online demo form available here you will be asked to provide us with your full name, email address, company name, your phone number and country.

Some of this processing is necessary in order to enable us to enter into a contract with you, at your request and perform our contract with you.


We will process some of this information subject to our legitimate interest and we will use your Personal Data solely in order to contact you, respond to your inquiries and provide you with the support or information that you requested. We have a legitimate interest in responding to communications and meeting our business objectives.


We may process the contents of our correspondence with you as well in order to improve our Services and to resolve any potential disputes or complaints with you (as necessary). We may also process some of this information in our legitimate interest or the interest of a third party, in order to enforce our rights and the rights of our Affiliates, including the terms of our agreements. Additionally, we may use your Personal Data in order to protect the rights of other Users and third parties including by using it to investigate potential violations of such rights.


In the event you choose to subscribe to our newsletter, you will be asked to provide us with your full name, email address, and the name of your company or institution. You can unsubscribe at any time by using the unsubscribe option within the body of the email that you receive from us or by contacting us via email and asking us to remove you from our subscription list.

We will process this information on the basis of your consent and solely in order to provide you with the content that you requested to receive from us.


We use a third-party service provider to manage our direct marketing activities.

Device and Browser Data; Technical Non-Personal Data:

We may process certain online and device identifiers from you when you access or use our Website (e.g., IP address).


Additionally, as explained above, we may collect certain types of Non-Personal Data from you when you access or use our Website or the Services.

We will process this information in our legitimate interest, in order to provide an enhanced customer friendly Website and in order to better understand how our Website is used as well as for analyzation purposes and in order to detect fraud, security or technical issues.


Where required by applicable law, we will make sure to obtain your consent for the collection and processing of this data. Some of the Non-Personal Data may also be collected by our third party service providers.




If you are a User, we will also process the Personal Data included in the User table below, in addition to the Personal Data that we included in the table above.


Data Processed from Users:

Types of Personal Data

Purpose of Processing and Lawful Bases


When you register and sign up for our Services (whether for a free trial or a paid subscription plan) you will need to provide us with your full name, company name, phone number, Email address as well.

This processing is necessary in order to enable us to enter into a contract with you, to perform our contract with you and enable you to use our Services.


We will use such Personal Data in order to operate, provide, maintain and manage our Services. Furthermore, some of this data will be processed on the basis of our legitimate interests to perform research, conduct analytics and statistical activities, detect fraud, security or technical issues with respect to the services. Such processing in our legitimate interest will be carried out in a proportionate manner.

Payment Information

If you choose to subscribe or enter into an agreement with us for any of our paid subscription plans, you may need to provide us with your full name, company name, ID number, email address, mailing address, Tax ID phone number, and payment information (e.g., credit card or debit card information). Your payment information will be processed by our third-party payment processors and we do not process your payment information.

This processing is necessary in order to enable us to enter into a contract with you, to perform our contract with you and enable you to use our Services.


We use third party payment processors which may include BlueSnap and PayPal. As such, these transactions will be subject to their privacy policies and terms which we recommend that you review. You can find BlueSnap’s privacy policy here and Paypal’s privacy policy here.

Direct Marketing

We may use your contact data to let you know about Services that we believe will be of interest to you or to provide you with our newsletter (if applicable). We may contact you via email, regular mail, telephone or via other communication channels that we think you may find helpful.


In all cases, we will respect your preferences for how you would like us to manage our marketing activities with you.



We will obtain your consent prior to sending you any marketing materials, if required to do so under applicable law.


We will take steps to limit marketing to a reasonable and proportionate level and will only send communications which we believe may be of interest or relevance to you.


You can unsubscribe from receiving these messages by clicking on the unsubscribe button located in any of the messages that you will be receiving or by contacting us at: service@rankranger.com. It is important to note, that even if you choose to unsubscribe from these marketing messages, we may still retain your contact information in order to send you service-related messages.


You can change the way your browser manages cookies, which may be used to deliver online advertising, by updating your cookie settings as explained in the Cookie Section below.


C.How We Collect Data

Depending on the way you interact with us, we may collect data from you in the following ways:


(i)Automatically: we may automatically collect some data from you when you use our Website or the Services.

(ii)Voluntarily: we will collect certain data from you when you choose to provide us with it, as explained in this Privacy Policy.

D.Data Sharing

Rank Ranger will not share any of your Personal Data with a third party, except under the following circumstances (if applicable):

(i)Agents and Service Providers: We may share some of your Personal Data with our authorized third-party service providers and agents as necessary and reasonable for our business purposes, including investigations of potential violations of our Terms of Use. These third-party service providers and agents will have agreed to confidentiality restrictions and only have access to Personal Data that they need in order to perform their services and functions and are not permitted to use it for any other purpose.

(ii)Security: We may share your Personal Data in order to detect, prevent or otherwise address fraud, security or other technical issues.

(iii)Legal: we may share your personal data with regulators, in order to comply with any applicable law, regulation, requests of law enforcement, legal process, subpoena or other similar investigative demand or governmental request.

(iv)Business Transfers and Affiliates: We may share your information when we are undergoing a change in control of any kind including by way of a merger, acquisition or purchase of all or substantially all of our assets. Additionally, we may share your Personal Data with our parent company, any of our parent company’s subsidiaries, joint ventures or other companies under common control with Rank Ranger ("Affiliates”) when necessary for the purposes described in this Privacy Policy (including as necessary and reasonable for our business purposes or upon the occurrence of the corporate transactions listed above).

(v)Explicit Consent: We will share your Personal Data if you provide us with your explicit consent to share this information, prior to its disclosure.

E.Cookies and Tracking or Analytic Technologies

We or our third-party service providers may use cookies, other similar tracking technologies or methods of web and mobile analysis to gather, store, and track certain information related to your access of, activity and interaction with our Website or your device. A "cookie” is a small piece of information that a website assigns to your device when you access the website. Cookies are very helpful and may be used for a variety of different purposes. These purposes include, without limitation, allowing you to navigate between pages more efficiently, enabling the automatic activation of certain features, remembering your preferences and making the interaction between you and our Website quicker and easier, to prevent fraud and protect our Services. For further information, please contact us at: privacy@rankranger.com.

Please visit: www.allaboutcookies.org to learn more about cookies.

We use the following cookies, third-party tracking or analytic technologies on our Website:


Type and Purpose

Privacy Policy and Cookies Policy

Google Analytics

Analytical, Measurement and Performance Cookie






Please click here for more information regarding our use of Google products.



Google AdWords

Targeting & Advertising Cookie


Targeting & Advertising Cookie


Essential, Functional, Operational & Security, Analytical, Measurement and Performance Cookie and Targeting & Advertising Cookie. Essential cookies will not be able to be disabled.





Essential, Functional, Operational & Security, Analytical, Measurement and Performance Cookie and Targeting & Advertising Cookie



It is important to note that most browsers allow you to erase cookies from your computer’s hard drive, block the acceptance of certain cookies, or receive a warning before a cookie is stored on your device. Please note however, that by choosing to block or erase certain cookies you may be limiting or diminishing your online experience with us. We encourage you to visit the following links to learn more about how you can block or erase cookies via your browser of choice:Google Chrome;Firefox;Internet Explorer;Safari;Edge;Opera.



Our Website and Services are not directed to and are not meant to be used by individuals who are under the age of 18. If you are under 18 years of age, we request that you not use our Website or our Services. We do not knowingly collect Personal Data from individuals who are considered children in their jurisdictions (i.e., under the age of 16 or as otherwise defined under the applicable law in their jurisdictions). If we become aware of the fact that Personal Data of children have been collected through our Website or Services, we will take the appropriate steps to delete this information. Please contact us at: privacy@rankranger.com. If you become aware of or have any reason to believe that a child has shared Personal Data with us.


G.Links to Third Party Websites and Services

Our Services and our Website may contain links to third party services or websites that are not operated by us. These links are provided as a service and do not imply any endorsement of the activities or content of these websites, nor any association with their operators. Rank Ranger is not responsible for the privacy policies or privacy practices of any third party including, without limitation, websites directly linked to our Services or our website. We encourage you to review the privacy policies of any such third-party websites or services before you access them.


Rank Ranger takes reasonable and has put in place industry standard technical and organizational precautions to protect the confidentiality, security and integrity of your Personal Data and in order to prevent any unauthorized use of such Personal Data. In addition, we limit access to your Personal Data on our servers. The data collected by us is stored mainly on our servers in Israel.

Please contact us at: privacy@rankranger.com, if you believe that your privacy was treated in a way that was not in accordance with this Privacy Policy. We will make a reasonable effort to notify you or any applicable supervisory authority in the event that a security incident occurs in which your Personal Data may be at risk, provided that we are required to do so in accordance with applicable law.



We will store and retain your Personal Data for no longer than is necessary for the purposes set forth above, as otherwise required in accordance with applicable law or until you have requested to opt-out of our collection of such Personal Data, subject to applicable law. We may at our sole discretion delete or amend information that is stored by us, without providing you with any prior notice of our intention to do so once it is no longer necessary for us to retain it for our purposes.

J.Data Transfers

We may store or process your Personal Data in Israel or in other countries. As such, please be advised that any information you provide us may be transferred to and processed in countries other than the country from which you accessed our Website. We will make sure to implement appropriate measures to ensure that your Personal Data receives an adequate level of data protection while it is being transferred. When Personal Data that was collected within the European Economic Area ("EEA”) or the UK is transferred outside the EEA or the UK (as applicable), we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data. You may exercise your rights, where applicable, to receive information regarding the transfer mechanism that was used during the transferring of your Personal Data. Personal Data that is being transferred outside the EEA to a country which has not received an adequacy decision from the European Commission ("Adequacy Decision”), if applicable, will be transferred pursuant to thestandard contractual clausesapproved by the European Union ("Standard Contractual Clauses”). Personal Data that we transfer outside of the UK to a country that is not in the EEA, has not received an Adequacy Decision or an adequacy regulation has not been passed regarding it by the UK will be transferred, depending on the situation, either pursuant to the International Data Transfer Agreement or the addendum to be used with the Standard Contractual Clauses, both as issued by the UK’s Information Commissioner.

K.User Rights


Depending on your jurisdiction, data protection and privacy laws may provide you with the ability to exercise certain rights with respect to your Personal Data. We have included some of these rights below for your reference and convenience:

(i)Right to Access: You may have the right to access your Personal Data by asking us to confirm what Personal Data we process about you, as well as additional information regarding how and the purposes for such processing, and to request and obtain a copy of such Personal Data.

(ii)Right to be Informed: You have the right to be informed regarding Rank Ranger’s information (e.g., our name and address) as well as what Personal Data we process, and how and why we process Personal Data.

(iii)Right to Rectification: You may have the right to require us to update and complete any Personal Data that we have about you that is inaccurate or incomplete and to require us to inform third parties that process such Personal Data on our behalf to update such inaccurate or incomplete data.

(iv)Right to Erasure: You may have the right, depending on the circumstances, to request that we delete your Personal Data that is held by us. We are not required to comply with your request to erase Personal Data if the processing of your Personal Data is necessary for our compliance with a legal obligation; or the establishment, exercise or defense of legal claims.

(v)Right to Restrict the Processing: Depending on the circumstances, you may have the right to limit the purposes for which we process your Personal Data. We can continue to use your Personal Data following your request to restrict the processing of your Personal Data, where we have your consent; or to establish, exercise or defend legal claims; or to protect the rights of another natural or legal person.

(vi)Right to Data Portability: You may have the right to request that we send or "port” the Personal Data that we process about you to a third-party, but in each case only where the processing is based on your consent or on the performance of a contract with you, and the processing is carried out by automated means.

(vii)Right to Object: You may have the right to object to the processing of your Personal Data on the basis of our legitimate interest. The right to object does not exist, in particular, if the processing of your Personal Data is necessary in order to enter into a contract with you or to perform a contract with you.

(viii)Right to Object to Direct Marketing: You can request that we change the manner in which we contact you for marketing purposes. You can request that we not transfer your Personal Data to unaffiliated third parties for the purposes of direct marketing or any other purpose.

(ix)Right to Withdraw Consent: If you have given us your consent for the processing of your Personal Data, you may have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before your consent was withdrawn.

(x)Data Transfer Rights: You may be able to obtain a copy of, or reference to, the safeguards under which your Personal Data is being transferred outside the UK/EEA. We have included links and explanations regarding these mechanisms in section J above.


Where you believe that we have not complied with our obligation under this Privacy Policy, the GDPR or the UK data protection laws you have the right to make a complaint to an EU Data Protection Authority or the UK Information Commissioner's Office (as applicable).

If you would like to exercise any of your rights listed above, please contact us at: privacy@rankranger.com to submit a request to exercise such rights. We reserve the right to ask that you send us reasonable evidence in order to verify your identity before we provide you with any of the information that you requested, subject to applicable law. We aim to respond to a verifiable request without undue delay and in any event in accordance with applicable law. We will notify you if we require more time to respond to your request and inform you of the reason and length of the extension period in writing. Our response to your request may also explain the reasons why we cannot fulfill your request, if applicable. When you request to exercise your data portability right, we will provide your Personal Data in a format that is able to be used and that would allow you to easily transmit the information from one entity to another.


L. Amendments

Rank Ranger reserves its right to amend this Privacy Policy at any time. We will make a reasonable effort to notify you with respect to any material changes to this Privacy Policy, provided that we are required to do so under applicable law. Any changes to this Privacy Policy shall go into effect as of the date listed in the "Last Amended” heading located at the top of this Privacy Policy. We encourage you to review this Privacy Policy regularly to ensure that you are familiar with our current practices and policies.

M. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us as follows:

By email at: privacy@rankranger.com