As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.
To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.
The question is...
What metrics should you track?
Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.
To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.
Important question. How many businesses have blogs and produce content?
Now, this follow-up question might be a little disturbing...
How many businesses actually track their content marketing success?
There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.
The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track.
In this post, I'll show you some key Google Analytics reports that show you how well your content is doing.
Marketing joins two worlds.
On the one hand, there is the creative side which connects with the end-user. Wedded to the creative side is the analytical side.
Analytics and data tell marketers if their creative efforts are paying off.
Any online business that has a presence on multiple channels and platforms will have many sources of data all reporting on different aspects of the campaign.
Keeping track of all of these data sources is difficult. Making sense of it all is almost impossible.
To solve this problem, marketing dashboards were created.
In this post, I’ll be going through what marketing dashboards are, how they work, and why you need them.
There comes a time when a website owner wonders when it’s time to start running paid ads.
There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.
The big question is:
How do you effectively run ads without wasting your hard-earned money?
In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.
After looking at some initial data for Google's December 2020 update, the general consensus is this one was big.
As powerful as the update was, wouldn’t it be nice to know what happened? What did Google change? What were they looking for? Why did some sites win while others saw ranking losses?
These are great questions and if you want exact answers, there aren’t any.
In this is a post I attempt to find themes within the update by qualitatively analyzing some of the pages Google swapped out on the SERP.
Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.
Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?
The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.
I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.
If you're using Google Keyword Planner to do keyword research, you might notice something strange. When searching for keyword volumes for certain terms, you might find there are simply no results.
Now, I’m not talking about obscure terms. I’m talking about terms that should get thousands of searches every month.
We tried performing searches for many random terms and many of them got no results.
After getting in touch with Barry Schwartz we discovered this…
Google Keyword Planner won’t show data for keywords that fall under its restricted content policies.
In this post, we'll cover what these policies are and how to do keyword research with Keyword Planner if you happen to be in certain niches.
There is no question that winning a SERP Feature is one of the most effective ways to increase your site’s SERP visibility. So, when Google rolled out Web Stories on May 1st we took it as a new SERP feature opportunity.
Since Web Stories offer big SEO opportunities, we felt we wanted to help you take advantage of this new format.
In response to this, we’re really excited to announce that Rank Ranger is now tracking Google Web Stories in our rank tracking suite.
In this post, I'll be sharing what Web Stories are and how they are now seamlessly integrated into Rank Ranger's software.
The digital world is growing at an alarming rate.
With each passing day, we find new and improved ways to grow our online businesses, such as off-page optimization.
One of the most effective ways to increase your online business is through backlinks.
In this beginner's guide to backlink tracking, I'll be sharing how to manage your backlinks effectively.
How do you do keyword research when creating new blog content?
Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…
As content creators, we are no longer Search Engine Optimizers.
In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.
Schema markup is one of the most underutilized aspects of SEO.
Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.
Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings.
This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.