Rank Ranger Blog

If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Confirmation bias is everywhere nowadays though you may not always see its effects directly. As confirmation bias is often not easily observed, it can cloud our marketing decisions and cause us to treat our potential clients poorly. Keeping confirmation bias at the forefront of our decision-making processes is critical to being both an effective and ethical marketer.

Big time guest with us as The Women In Search SEO Series continues with the one and only Dawn Anderson who gets into everything BERT and SEO:

• Clear & understandable details on how the heck BERT actually works
• The real story on how BERT’s implications will hit SEO
• What better contextual conceptualization means for content

Plus, we take a look at how the very fabric of the SERP might be changing!

It's 2020 and what better way to kick off the new year than by looking back at the December 2019 SERP! Don't think for a second that Google took it easy as 2019 wound down.... The last month of the year saw Google take BERT international and use the natural language processing (NLP) technique to take the Top Stories feature to places no news carousel has gone before. Couple that with an onslaught of local changes to the SERP and you have yourself a mighty month of SERP madness!

And away we go!

It’s 2020 y’all and we’re kicking it off with a living legend. Jennifer Slegg chats it up with us about the Quality Raters Guidelines!

• Why Google has changed its language around YMYL
• The meaning of Google shuffling around its categorization of YMYL sites
• The ever-controversial relationship between the Quality Raters Guidelines and Google’s algorithm

Plus, we jump into the crap people are saying about doing SEO in 2020!

From the nuances of E-A-T to when you should consider SEO automation to Fraggles to having a diverse professional background when doing SEO... these are our top 10 moments on The In Search SEO Podcast in 2019!

The best part of my job is the ability to spend time pondering, analyzing, and researching anything and everything within the world of Search. It's in these moments where I feel I'm making a difference by helping advance the SEO conversation. With this sentimentality, let's have a look back on 2019 and revisit some of the insights we've uncovered here at Rank Ranger over the year.

This week we talk about being discoverable with the CEO of Directive Consulting, Garrett Mehrguth!

• How to be discoverable by gobbling up as much market share as possible
• Taking advantage of review sites for discoverability
• Where Search fits into the discoverability picture

Plus, we take a look at the impact of the holiday season on the presence of PLAs on the SERP!

Every year we say the same thing and this year is no different... 2019 was one for the ages here at Rank Ranger with scores of new innovative SEO insights hitting the platform over the course of the year! 2019 wasn't only special to us due to the depth of SEO reporting we brought to the market but for the series of new free SEO tools we developed so as to offer anyone and everyone access to great SEO insights.

What do you say we skip the small talk and head right to the new SEO data, reports, and tools we brought to you in 2019?!

This week we talk content opportunities with the author of Marketing Now, as the one, the only David Bain joins us!

• Where the emerging content opportunities lay
• How to best utilize audio and video content
• Unifying online and offline content

Plus, we talk about the impact of the November 2019 Google Local Update on Local Pack Rankings - get ready for a wee bit of data!

Did you blink? Because if you did you may have missed Google's clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! How does it connect to the November 2019 Local Update?

We'll cover the latest update incarnation as well as changes and tests to the SERP that brought Google's travel domination to all-new levels, kicked Featured Snippet URLs out of the organic results, and gave recipe hunters one less reason to click on your site!

It's on. Welcome to the December edition of the SERP News!

Ross Tavendale of Type A Media joins us to reflect back on the major trends in SEO brought to us in 2019!

• Where we’re at with links, nofollow hints, news links, spammy links, and the future of links
• Featured Snippet clicks, no clicks, more clicks - everything clicks in 2019 and how to move forward
• The role of the Quality Raters Guidelines, links, and technical SEO in ranking now and going forward

Plus, what you can learn from Google when designing and creating content for your site!

How does Google differentiate between good and bad content?

Google is not merely adding up all the backlinks a site has and deeming it quality content once a certain quantity of links has been accumulated. Rather, all things considered, Google is doing a very good job profiling content. That is, Google is quite adept and knowing what good content looks and sounds like and what bad content looks and sounds like within a specific vertical.

Here's how they do it!