In March this year, Google announced that as of July 1, 2023, they will no longer be supporting Universal Analytics. This means the digital marketing community will be moving over to Google Analytics 4.
Now, it’s important to understand that GA4 is not built on the old Universal Analytics platform. This is a whole new platform with a whole new interface.
And, a new interface means a steep learning curve. That said, who can live without Google Analytics?
Realizing that you are most likely moving over to the new platform, we want to give you an opportunity to integrate your GA4 property with your Rank Ranger account.
This will give you the power to play with your data, presenting it any way you want.
After a long wait, we finally saw the May Core Update. When the update started, the Rank Risk Index reported violent SERP fluctuations starting on May 26th. Fluctuation levels quickly returned to normal the following day and remained that way until Google announced that the update was over.
The story was far from over.
We then saw violent SERP fluctuations starting again on June 20th. What’s more, the fluctuations continued all the way to June 29th.
We can only speculate that the updates are related.