Google Trends is an excellent free tool that can be used to boost your SEO.
It shows you what people are thinking about throughout the world at a specific time. It can spot all types of events, ranging from local to global, small to big, and everything else.
This online research tool analyzes search data samples to measure user interest on various topics and presents it all as a graph.
Google Trends can also store tons of information from as far back as 2004. All this data is updated in real-time thanks to the expansion of the search giant back in 2015.
Let’s learn more about Google Trends so that you can use it to its full potential and get the right insights for your customers and their interests.
Google Search Console is a great rank tracking tool.
Even though I use a paid rank tracker, I still start my rank tracking journey with Search Console.
The reason is...
Search Console gives me an inside scoop into how Google understands my blog posts (which is difficult to see when using a paid rank tracking tool.)
Using this data, I’ll make my first optimizations and then move over to my paid rank tracker for a more detailed analysis.
In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.
How well do you know Google search?
The question may have caught you off-guard, as you're likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you're done, right?
Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results have nothing to do with what you want to see.
What if there was a way for you to focus on the information you wanted while stripping away all the noise?
It's time for you to meet Google Advanced Search. When you finish reading this, you'll never look at Google the same way again.
It’s no secret that video has a big ROI.
The question is…
Can you use video as an SEO strategy?
The answer is, absolutely.
In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.
There is no question, SEO has changed dramatically over the last few years.
Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.
In that world, getting to the top of Google meant everything.
Fast forward a few years and Google Search is now filled with visually distracting SERP features that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.
In this post, I’ll show you how to use your rank tracker to find insights that will help improve your site’s traffic potential.
As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.
To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.
The question is...
What metrics should you track?
Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.
To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.
Important question. How many businesses have blogs and produce content?
Now, this follow-up question might be a little disturbing...
How many businesses actually track their content marketing success?
There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.
The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track.
In this post, I'll show you some key Google Analytics reports that show you how well your content is doing.
Marketing joins two worlds.
On the one hand, there is the creative side which connects with the end-user. Wedded to the creative side is the analytical side.
Analytics and data tell marketers if their creative efforts are paying off.
Any online business that has a presence on multiple channels and platforms will have many sources of data all reporting on different aspects of the campaign.
Keeping track of all of these data sources is difficult. Making sense of it all is almost impossible.
To solve this problem, marketing dashboards were created.
In this post, I’ll be going through what marketing dashboards are, how they work, and why you need them.
There comes a time when a website owner wonders when it’s time to start running paid ads.
There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but they can also help move traffic from one stage of a sales funnel to another.
The big question is:
How do you effectively run ads without wasting your hard-earned money?
In this post, I’ll be sharing some strategic thinking to help you get your paid traffic off the ground in the most cost-effective way. If you’re already getting organic traffic and you want to get started with paid ads, this post is for you.
After looking at some initial data for Google's December 2020 update, the general consensus is this one was big.
As powerful as the update was, wouldn’t it be nice to know what happened? What did Google change? What were they looking for? Why did some sites win while others saw ranking losses?
These are great questions and if you want exact answers, there aren’t any.
In this is a post I attempt to find themes within the update by qualitatively analyzing some of the pages Google swapped out on the SERP.
Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.
Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?
The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.
I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.