Rank Ranger Blog

The new Google for Jobs SERP feature is both novel and grandiose. Not only is the Google for Jobs feature a new SERP environment, but is one that ushers in a new set of rules for the sites both appearing and absent from it. In addition to optimizing to rank #1 for an employment query organically, recruiters are now faced with the greater competition of ranking in Google Jobs. Fortunately, you can now track your position within Google for Jobs in Rank Ranger.

Get a better understanding of what Google SERP features are and why they are important to SEO in an easy to understand and visually focused way. Explore the world of Google SERP features within the Ignite format.

For the second month is a row, Google has rolled-out a significant algorithm update. Following a May 18th Google update, the end of June heralded in an update that just kept on going, and going... and by month's end still had not entirely run its course. As expected, the impact on rank was no small matter. Truth be told, this elongated algorithmic anomaly nearly eclipsed the rest of June's SERP news. Not to fear, it will all be covered here in the latest (and possibly greatest) edition of The SERP News.

Google's recent update impacted more than rank. A series of Google's more prominent SERP features saw changes in their data paths during the update. Here we'll take a look at how Google tacked on SERP feature trajectory shifts onto its latest update. 

After a relatively considerable period of quiet, Google has rolled out its latest algorithm update. Not since October 2016 have we seen a Google update as long running, lasting five or more days. In this context, the current rendition of Google's ever-changing algorithm has a degree of esteem that is not common to all updates. Like its counterparts though, discerning the actual impact of the update on rank is intrinsically elusive. That is, determining the character of the update, as well as what sites in what positions were impacted is challenging. Allow me then to offer some context and a bit of understanding of what transpired, specifically what ranking positions were most impacted by this update.

With fluctuation trends within the industry being what they are due to increased Google algorithm updates, we wanted to make sure you have the right tool for the right job at your disposal. With that, we announce the release of our most in-depth landing page tool to date, the Landing Page Monitor.

Tracking rank can often be a micro-moment, micromanaged, process where the nuances in change over the period of a day, week, or even month take on extreme significance. However, what if you wanted to track rank within a whole new context? What if you wanted to track rank within the corporate setting at the executive level using traditional business reporting? With this in mind, we're happy to announce the release of our newest Enterprise level report, the Quarterly Rank Snapshot.

Featured Snippets are short, direct answers shown by Google at the top of the first page of search results in response to search queries in the form of questions, or which imply a search for specific information. Recently, the race to grab Featured Snippets has turned into somewhat of a feeding frenzy in the SEO industry. This article provides you with insights into what Google is looking for, valuable statistics and guidelines on how to "win" Featured Snippets.

Nothing says fun like tracking Google hit some big time retail sites as part of an algorithm update. Should such an endeavor sound like fun then this article is for you, because that's exactly what happened last month on the Google SERP. To be sure, that's not all of the SERP news that's fit to print. The month of May also saw the introduction of a whole new way to approach Google reviews that could be a "ratings" game changer. Of course, the month was filled with your usual parade of tests and changes to Google's rainbow of SERP features.

Everyone knows that a chain is only as strong as its weakest link. That's why understanding a user's path towards conversion is just as important as the conversion itself. Delving into the path that a user took towards making that conversion helps to isolate what worked well and what didn't work well along the way. It tells you not only what channels are driving your success but what conversion affinities your users have, so that you can bolster your methods and replicate your success going forward. Due to the significant insights afforded by seeing a user's path towards conversions, we've launched four new multi-channel funnel reports that will help you determine what's behind your conversions.