What is brand identity? Where does it come from? How do you build it?
There's a lot that has been said about building brand identity. Unfortunately, a lot of it is just plain wrong.
Here's my personal take on where real brand identity comes from and how the average company can build it in a lasting way.
This was one of my favorite months on the Google SERP. Not because the changes Google made "broke the way of the SEO industry." Rather, it's because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, the most innocuous changes to the Google SERP harbor the biggest impact. Such was the case on the June SERP.
Get ready, get set, here comes the July 2020 edition of the SERP News!
Is there was a way to give you a better sense of what ranking at a given position on a given SERP actually means?
After all, ranking #2 on a SERP with an ad at the top is not the same as ranking #2 on a SERP with a Featured Snippet, Video Box, and an ad at the top!
To help you better understand what your rankings really mean, we are pleased to introduce Absolute Visibility - pixel-based rank tracking without the problems of pixel-based rank tracking!
What does Click-Through Rate (CTR) look like above the fold versus below the fold? The question, being as good as it is, doesn't make it an easy one to answer. In fact, it's more than a little complicated. After all, you have to discount the first organic result being above the fold to a certain extent considering it's the first result folks see regardless of its "fold" status.
Complications aside, for the moment, let's explore what CTR is above and below the fold for sites on page one of the Google SERP!
Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?!
May 2020 has come and gone and so has another core update. Google's May 2020 Core Update brought a blast of rank volatility to the SERP the likes of which we have not seen for some time. A lot to talk about here from the update's timeline to who and what were most impacted.
Beyond algorithmic changes, Google's adjustments to the ever-evolving COVID-19 pandemic continues as a few curious tests and updates made their way to the SERP recently.
Get ready to explore a month of Google SERP intrigue....
This is the June 2020 edition of the SERP News!