Rank Ranger Blog

What is brand identity? Where does it come from? How do you build it? 

There's a lot that has been said about building brand identity. Unfortunately, a lot of it is just plain wrong. 

Here's my personal take on where real brand identity comes from and how the average company can build it in a lasting way. 

Steven Long joins the podcast to offer his insights on which SEO metrics make your clients feel secure (and to share some content wisdom as well):

• What metrics should you be sending your clients?
• How to smooth things over with new clients who have been burned by fake metrics
• What works when creating content for a very niche local business?

Plus, Google's free product listings are putting the search engine between a rock and a hard place... here's why!

This was one of my favorite months on the Google SERP. Not because the changes Google made "broke the way of the SEO industry." Rather, it's because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, the most innocuous changes to the Google SERP harbor the biggest impact. Such was the case on the June SERP.

Get ready, get set, here comes the July 2020 edition of the SERP News!

Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!

• Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs?
• How to craft your FAQs!
• From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!

Plus, we look at CTR on the SERP when ranking above the fold vs below the fold!

Is there was a way to give you a better sense of what ranking at a given position on a given SERP actually means?

After all, ranking #2 on a SERP with an ad at the top is not the same as ranking #2 on a SERP with a Featured Snippet, Video Box, and an ad at the top!

To help you better understand what your rankings really mean, we are pleased to introduce Absolute Visibility - pixel-based rank tracking without the problems of pixel-based rank tracking!

SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search!

We get into:

• How to approach a Google patent
• Why the information within patents is incredibly important to doing SEO
• What trends the patents have revealed about what Google is looking for

Plus, Google just released something that’s set to change the content landscape… here’s why top-level content will die a horrific death by the SERP!

What does Click-Through Rate (CTR) look like above the fold versus below the fold? The question, being as good as it is, doesn't make it an easy one to answer. In fact, it's more than a little complicated. After all, you have to discount the first organic result being above the fold to a certain extent considering it's the first result folks see regardless of its "fold" status.

Complications aside, for the moment, let's explore what CTR is above and below the fold for sites on page one of the Google SERP!

Yosef Silver, SEO and culinary expert, joins us to talk about creating that content that coveted content that ranks well, reads well, and shares well!

• We’re getting into: Search-ability, shareability, and how to create content findable content that pops!
• Tips and tricks for a content structure that engages
• How to achieve content zen. Finding a good content balance

Plus, why refusing to look at content, the SERP, and SEO with fresh eyes is killing you.

Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

This time we’re talking syndicated content and SEO with Alli Berry who knows the dark inner-workings of syndication!

We’ll get into:

• Is content syndication right for your site? Is it even worth it?
• What happens when your syndicates outrank you with your own content?!
• Does Google do a good job handling syndication and what can you do when it doesn’t?

Plus, there’s so much to talk about as Google has officially invaded your site with text highlights! We’ll jump into all the drama from Google’s expanded use of scroll-to-text + highlight from the Featured Snippet.

May 2020 has come and gone and so has another core update. Google's May 2020 Core Update brought a blast of rank volatility to the SERP the likes of which we have not seen for some time. A lot to talk about here from the update's timeline to who and what were most impacted. Beyond algorithmic changes, Google's adjustments to the ever-evolving COVID-19 pandemic continues as a few curious tests and updates made their way to the SERP recently.

Get ready to explore a month of Google SERP intrigue.... This is the June 2020 edition of the SERP News!

Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into:

• SERP features and the notion that they are organic
• The topic layer, what is & why you should care
• Google's targeting users via SERP features

Plus, we ask if the ranking signal is a thing of the past (relatively speaking)!