Rank Ranger Blog

Related Questions, or as most of us know them, People Also Ask (PAA), has developed into one of the more intriguing features on the Google SERP. The feature is both prominent and powerful. This dynamically loading set of what are all but Featured Snippets has the potential to seriously alter a user's search process or search 'journey' if you will.

I wanted to qualify that potential a bit by analyzing what intent looks like inside the PAA box.

• How many intents are represented by the initial four PAA questions?
• Does Google prefer to dig deep into one specific topic or does Google prefer to offer a broader topical look with its PAA questions?
• Does Google give one intent more attention than another?
• Does Google treat one keyword category and type differently than another in regards to the PAA?

Joining us is Niki Mosier of SEER Interactive to get us caught up on the hidden world of local SERP features.

• What to consider when creating Google Posts
• What local features are we all forgetting about & how can you capitalize on them?
• Where we stand in tracking local SERP feature progress

Plus, we take a hard look at how advantageous it is for multinational companies to focus on voice search.

When Danny Sullivan recently tried to explain the difference between neural matching and RankBrain I was initially left scratching my head. I thought, why does this have to be so complicated? Couldn't the difference between neural matching and RankBrain be explained in a tangibly concrete well structured and "scaffolded" manner?

In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses:

• What you can do to get your LinkedIn and your business's LinkedIn profile on the Google SERP
• Getting your LinkedIn content noticed
• How to make your LinkedIn profile more "linkable”

Plus, we analyze the effectiveness and purpose of getting into a Google update at the site level.

In this episode, we welcome the world-renowned Lukasz Zelezny who discusses all things "organic" with us:

• Why organic search is stronger than ever
• Organic brand building
• What still works on social media without having to pay for it

Plus, we delve into how machine learning has changed what keyword research should look like!

Well, the SERP is quiet no more as Google has confirmed its first algorithm update of 2019!

Of course, the news of the March SERP was more involved than just the latest incarnation of Google's broad core updates. The month saw multiple data shifts for multiple image oriented SERP features (as well as some really interesting image search announcements/changes). With that was a pretty substantial increase in Featured Snippets in a wide variety of markets within Europe and beyond.

All things considered, I'd say March was the most intriguing month on the Google SERP 2019 has brought us thus far!

Oh no! Here comes another post boding how to do [insert SEO tactic] in 2019! I bet they just took 2018's post and revamped it for 2019. But you know better than that by now! In fact, this is the first "how to do whatever in [insert year]" that I've written. Which means, there's a good reason. A lot has changed in SEO, particularly towards the end of 2018. These changes have been so subtly dramatic that I believe it has created a new mold for executing some solid keyword research.

In this episode, we welcome content strategist supreme Liraz Postan who:

• Analyzes the latest trends in content & voice search
• Breaks down which content marketing KPIs are worth your while
• How to consider your audience’s post-click behavior

Plus, we bite into some of the data we analyzed on the March 2019 Google Core Update!

Today we smash enterprise SEO cliches with all-star expert Eli Schwartz!

• Going beyond writing more content... how enterprise sites should think about content creation
• The issue of user intent facing enterprise sites
• What brings true efficiency to an enterprise SEO team & how they can best allocate limited resources!

Plus, we discuss large-scale increase to mobile Image Thumbnails!

The first official Google algorithm update of 2019 has arrived! With it, of course, comes much speculation over its enormity as well as what niches and sites were the most impacted. Throw the Medic Update into the mix and we have ourselves quite a bag of potential SEO tinder on our hands here.

However, just how big was this update compared to the Medic Update? Were YMYL sites targeted? Were certain niches more affected than others? Was the March update some sort of reversal? Once the dust settled who were the big winners and losers?

Let's have at it then, shall we?

In this episode we hear from content and SEO expert Carolyn Lyden as we get into content strategy:

• Thinking about brand identity when setting up content pillars
• How to best target users with your content while keeping a dash of inner creativity alive!
• Learn a great way to create harmony between your content and SEO teams!

We’ll also have a look at the most recent Google Update and some new SERP feature trends data.

For the second time in a year's time, Google has dramatically increased the number of mobile SERPs that contain an Image Thumbnail. As before, the increase focuses on a specific keyword demographic. In this case, product keywords have pushed mobile Image Thumbnail to an extraordinary display level. As a result, both the percentage of page one SERPs that contain a minimum of one Image Thumbnail as well as the average number of mobile Image Thumbnails on page one has seen a significant increase.