Rank Ranger Blog

Guide to Understanding the Click Fraud Problem: A Trajectory for 2017 and Beyond

This past December the largest ad fraud scam to date was unearthed. Methbot, operated by a group of Russian hackers, was estimated to have sucked anywhere up to $5 million a day from the pockets of online advertisers. Is click fraud, a as general problem, as sensational as the plundering that was executed by Methbot? What precisely is the monetary significance of click fraud? How long has it been a problem? What is being done about it? Are we doing enough? Can we do enough? Simply, how old, big, and daunting is the problem of click fraud?

How to Effectively Tell Your Success Stories

Each and every month you put a tremendous amount of time and effort into guiding your clients towards success. However, without effective communication with your clients, your efforts, noble and colossal as they may be, could be laid to waste. So then, what do you need to do in order to effectively communicate your success stories to your clients? What steps can you take to make sure that your client knows exactly how hard you've worked and how far you've taken them? What can you do to ensure that your best efforts are not wasted and ruined as a result of lackluster communication?

SERP News: AMP Takes Over Google News Results

The first month of the new year began without much noise on the Google SERP. Perhaps the festive spirit that comes with the new year ran counter to the volatility and malleability that so often characterizes the Google SERP. Have no fear true believers, the SERP did show considerable activity as the month progressed, eventually evolving into one of the more dynamic months on the Google SERP.

MailChimp Email Marketing Metrics Come to Rank Ranger

In an effort to always ensure that our users have access to a broad and comprehensive range of digital marketing tools and reports, Rank Ranger now offers a MailChimp integration. Widely considered to be a leader in tracking and measuring email marketing campaigns, MailChimp offers a pervasive set of email marketing data that can now be accessed right in Rank Ranger. With this, our latest in a long list of third party integrations, Rank Ranger continues to enable our users to effectively track and manage the progress of their digital marketing and SEO campaigns.

One on One with Alex Tachalova - Digital Olympus & the Role of Women in SEO/Digital Marketing

The Digital Olympus online conference gears up for its fourth installment on February 6th. This up and coming free conference series is masterminded by none other than digital marketer and frequent industry speaker, Alex Tachalova. In a one on one interview, Alex outlines how the Digital Olympus conference series has evolved and how it offers unique added value for those seeking to broaden their industry know-how. She'll also discuss the importance of gender equality within the SEO and digital marketing industry, as the latest conference is headlined solely by women in what has been dubbed as the "Female Edition" of the conference.

AMP in Google News Results Skyrockets Globally

Back when AMP first entered Google's mobile News Box in early 2016, the faster loading, lighting bolt indicated, cards were a rare novelty. All of that has now changed as the number of AMP optimized news articles appearing within Google's Top Stories on mobile has skyrocketed across the globe.

CallTrackingMetrics Enters Rank Ranger's SEO Software

We promised that 2017 would be a year full of new third party integrations and Rank Ranger reports. With our first integration of the new year, we didn't disappoint. Expanding the digital marketing reach of Rank Ranger's software into new territory, we're quite excited about integrating CallTrackingMetrics into our platform. An industry leader, CallTrackingMetrics enables users to track call attribution across multiple channels such as PPC ads, social media, etc. Now, with our CallTrackingMetrics integration, users can track their incoming call data in unique ways that only Rank Ranger can offer.

Rank Ranger SEO & Digital Marketing Software 2016 Year in Review

As another year has come and gone, Rank Ranger has continued to develop and expand with full throttled force. 2016 saw our most prolific year to date with the development of what felt like an endless slew of updates and additions. We've kept to our core value of providing the most comprehensive and customizable SEO and digital marketing software available. Having set sail in 2016 with our own vision, as well as that of our customers (via the WeDevelop program), our development team doubled-down on their efforts to bring you a set of superlative additions to Rank Ranger's already rich SEO and digital marketing platform.

SERP News: New Google UI & SERP Feature Filters

Now that we've entered the new year, I guess taking a look back at December's SERP is a bit nostalgic. For those of you who eagerly let go of 2016 and quickly embraced 2017, I promise this post will not retroactively kill another beloved celebrity, nor will it make any mention of politics. This post will however fondly review some interesting changes to Google's SERP as December 2016 presented us with some important happenings.

Rank Ranger Integrates Yext Data

In what is a highly competitive environment for local businesses, maintaining a competitive edge is more important than ever. One of the major obstacles local businesses face has been ensuring their local citations are congruous and up to date. To help businesses manage this somewhat odious process, Yext offers local businesses the ability to track down and update any outdated or incorrect listings. But really, Yext offers a lot more than just that. With its array of analytics, Yext reports back on various aspects of your Facebook page, indicates Yelp page views, etc. As testimony to the efficiency of our WeDevelop program, Rank Ranger now enables you to integrate the range of analytics offered by Yext.
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