Rank Ranger Blog

Learn Python for Better SEO: Here’s How


Learning Python can drastically improve the quality of your SEO.

By abandoning Excel and the use of spreadsheets you can use it to automate the implementation process of machine learning algorithms and leveraging APIs.

Primarily intended to amplify coding readability, Python can come in handy when optimizing a website’s SEO. To show you exactly how this can be done, here is a detailed guide on learning Python for SEO and implementing the right tools along the way.

How to Create a Link Building Strategy - Announcing the New Rank Ranger Backlink Checker


Backlinks.

One of the foundations of any SEO strategy.

However, just running out and trying to build links will leave you spinning your wheels and going nowhere, fast.

To see your site traffic growing month after month, you must be strategic about your link building. Your strategy must be built on sound research.

In this post, I’ll be showing you how to create a well-thought-through link-building strategy.

Also, I want to use this post to announce our new Link Explorer. Using the link explorer together with our link tracker will give you everything you need to run a successful link-building campaign.

What Are Backlinks (and How You Build Them)


If you are new to SEO then most likely you’ve heard how important backlinks are.

But…

Before running out to earn links or worse yet, buy them on Fiverr, you must have a good understanding of:
  • What backlinks are and how they improve your SEO
  • How to create an actionable SEO strategy that skyrockets your site
  • How to build high-quality links
  • Which links you should go after and which ones you should avoid like the plague

I’ll cover it all in this post.

SEO Trends for 2021- Part Two


About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights.

Wondering if anyone would reply, I waited...

After a few days, I was literally swamped with great content. So much so that I had to break it up into different parts. This is part two.

In part two you'll learn:
  1. Google’s long term content goals and how that could affect your content strategy today
  2. How Google uses machine learning to understand your content and how you can easily use this to your advantage
  3. How to can easily use online reviews to scale your local business rankings
  4. How to broaden your SEO strategy to include other tools and platforms 

Bing SEO: Higher Optimization Awaits!

SEO takes on a major role in the world of digital marketing.

When we think of SEO, though, Google seems to be the first thing that comes to mind. For those of you who might have forgotten - Google isn’t the only search engine out there.

Microsoft’s Bing, for instance, is the second most used search engine in many countries worldwide. According to Statista - Bing captured 6.5% of the global search market in July 2020.

Also, according to ComScore, traffic converts better at Bing's Network and their audience spends 6.8% more money online than Google searchers.

No matter where your loyalty lies, through this blog post we’ll get deeper into the advantages that come with using Bing.

Getting started with an SEO API


Every good digital marketer loves data.

The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re flying in.

The same is true of SEO.

With that said, there are many different ways to present data. Each presentation tells a different story. Each story gives you unique insights.

This means not every tool or data set will help a marketer find the insights they are looking for. You can’t build a cabinet with just a hammer.

This brings me to the subject of APIs for SEO.

There are times when the standard toolset just isn’t enough. Many marketers turn to APIs when they need their data presented in a specific way.

In this post, I’ll be covering what an API is and how you can use one to improve your SEO. I’ll also show you how you can get started using Rank Ranger’s API. 

The Beginners Guide to Pinterest SEO


A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!

SEO Trends for 2021 - Part One


It seems like just yesterday when 2021 rolled in. Although it’s already March, we decided to reach out to SEO experts to pick their brains.

We wanted to know what SEO trends to look at for the rest of 2021.

Now you might be wondering…

What’s the point in creating another expert roundup?

I wanted to create a resource that will help you the reader really scale up your SEO for 2021 by understanding the emerging trends. A resource that will help you turn knowledge into actionable insights.

Without further ado, here are the emerging SEO trends for 2021 part one.

How to Run an Effective Link Building Campaign in Any Niche


Search engine rankings are an intensely competitive space.

Every brand wants to be on the coveted first page of the search engines. One of the essential factors to get you there are links.

Authoritative backlinks are a signal to search engines that your content can be trusted.

A strong link building strategy can help you gain trust and authority to jump to the top ranks on the search engine result pages (SERPs). Getting there is a gradual and sustained process, but you can create an excellent link profile with the right approach.

This guide will look at the importance of link building. We will also look at five effective link building strategies.

Announcing The SERPulator: A Free Meta Tags Preview Tool!


Having the perfect meta title and description, like a great book cover, are essential in getting users to continue to your website. They’re also a part of having a well-optimized page for Google to drool over. However, all too often the content that makes up a meta tag is truncated when it appears on the SERP. How can you hook users by your clever copy when it’s cut off before it even gets going? To keep your meta tag content crispy we’re happy to offer a free SEO tool, the SERPulator.

Here’s a quick look at what this SERP preview tool can do for your meta tags!

13 Step SEO Checklist for New Websites


Having worked in a small marketing agency, I’ve had the opportunity to work on many sites in many different industries. Seeing a site gaining traffic and eventually, organic conversions is a really rewarding experience.

However, there was one thing I never got to work on.

A brand new site.

When I finally got my hands on one I discovered…

It took ages to get any traction.

I discovered there are some concrete steps you can take that will set your site up for success.

Getting this right in the beginning, will substantially speed up your site’s progress and get you out of the sandbox as quickly as possible.

How to Use Google Trends for SEO


Google Trends is an excellent free tool that can be used to boost your SEO.

It shows you what people are thinking about throughout the world at a specific time. It can spot all types of events, ranging from local to global, small to big, and everything else.

This online research tool analyzes search data samples to measure user interest on various topics and presents it all as a graph.

Google Trends can also store tons of information from as far back as 2004. All this data is updated in real-time thanks to the expansion of the search giant back in 2015. 

Let’s learn more about Google Trends so that you can use it to its full potential and get the right insights for your customers and their interests.



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