Rank Ranger Blog

I have a question for you.

If you were hired to do SEO for a big brand like Cisco Systems or Sony, how would you approach it?

Would you do anything different to any other SEO project?

I mean, the search engines don’t differentiate between small sites and big sites. So would you do anything differently?

In this post I’ll answer:

• What is enterprise SEO?
• What is an enterprise SEO strategy?
• What enterprise SEO tools should you know about?

Core Web Vitals.

Just the sound of it strikes fear into the hearts of SEOs.

This is most likely because it’s probably the most hyped Google algorithm update so far.

The question is, should you be worried about it?

How do you know if your site is ready for Core Web Vitals?

In this post, I’ll be explaining what Core Web Vitals are, how you can analyze your site, and how you can easily optimize for it.

When looking for an opportunity to win a Featured Snippet, should you swim upstream like a salmon, or should you just go with the flow?

Well, I’m always a fan of the second option.

I love it when I get a push from the outside.

How this relates to Featured Snippets is, when trying to win a Featured Snippet, you should always look for a snippet that Google isn’t ‘happy’ with.

In other words, look for cases where Google is looking for a better alternative and then show up with that perfect solution.

An easy way to do this is to look for a volatile Featured Snippet. One where Google is consistently changing URLs.

In this post, I’ll show you two different types of Featured Snippet volatility through the lens of the Rank Ranger SERP Features Monitor and how you can deal with it.

Did you know that search engine results pages are more than just a ladder to climb?

They can give us much more than just a ranking number and are a regular feature in discussions.

But why are SERPs so important?

And what types of data can you gather from the SERPs that can help your SEO?

In this post, I'll show you six ways that SERP analysis can help you create content with higher ranking potential that can better satisfy the user intent.

"I can't change the direction of the wind, but I can adjust my sails to always reach my destination.” - Jimmy Dean

There is no question that Jimmy’s words are true for every successful SEO. Due to the ever-changing nature of the Google SERPs, an SEO has to constantly adjust their sails.

So...

In the interest of helping you adjust your SEO sails this year, here is this month’s episode of SEO Trends for 2021.

This month’s SEO trends post features some stellar content that you can take action on.

In this post you will find:

• How to understand user intent by doing manual searches and looking as SERP feature data
• Why you should be leveraging video content in your business
• How to quickly identify the best quality sites for your link building campaigns
• Why you need to do SERP feature and SERP competitor analysis to win on today’s

Learning Python can drastically improve the quality of your SEO.

By abandoning Excel and the use of spreadsheets you can use it to automate the implementation process of machine learning algorithms and leveraging APIs.

Primarily intended to amplify coding readability, Python can come in handy when optimizing a website’s SEO. To show you exactly how this can be done, here is a detailed guide on learning Python for SEO and implementing the right tools along the way.

Backlinks.

One of the foundations of any SEO strategy.

However, just running out and trying to build links will leave you spinning your wheels and going nowhere, fast.

To see your site traffic growing month after month, you must be strategic about your link building. Your strategy must be built on sound research.

In this post, I’ll be showing you how to create a well-thought-through link-building strategy.

Also, I want to use this post to announce our new Link Explorer. Using the link explorer together with our link tracker will give you everything you need to run a successful link-building campaign.

If you are new to SEO then most likely you’ve heard how important backlinks are.

But…

Before running out to earn links or worse yet, buy them on Fiverr, you must have a good understanding of:

• What backlinks are and how they improve your SEO
• How to create an actionable SEO strategy that skyrockets your site
• How to build high-quality links
• Which links you should go after and which ones you should avoid like the plague

I’ll cover it all in this post.

About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights.

Wondering if anyone would reply, I waited...

After a few days, I was literally swamped with great content. So much so that I had to break it up into different parts. This is part two.

In part two you'll learn:

1. Google’s long term content goals and how that could affect your content strategy today
2. How Google uses machine learning to understand your content and how you can easily use this to your advantage
3. How to can easily use online reviews to scale your local business rankings
4. How to broaden your SEO strategy to include other tools and platforms 

SEO takes on a major role in the world of digital marketing.

When we think of SEO, though, Google seems to be the first thing that comes to mind. For those of you who might have forgotten - Google isn’t the only search engine out there.

Microsoft’s Bing, for instance, is the second most used search engine in many countries worldwide. According to Statista - Bing captured 6.5% of the global search market in July 2020.

Also, according to ComScore, traffic converts better at Bing's Network and their audience spends 6.8% more money online than Google searchers.

No matter where your loyalty lies, through this blog post we’ll get deeper into the advantages that come with using Bing.

Every good digital marketer loves data.

The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re flying in.

The same is true of SEO.

With that said, there are many different ways to present data. Each presentation tells a different story. Each story gives you unique insights.

This means not every tool or data set will help a marketer find the insights they are looking for. You can’t build a cabinet with just a hammer.

This brings me to the subject of APIs for SEO.

There are times when the standard toolset just isn’t enough. Many marketers turn to APIs when they need their data presented in a specific way.

In this post, I’ll be covering what an API is and how you can use one to improve your SEO. I’ll also show you how you can get started using Rank Ranger’s API. 

A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!