Rank Ranger Blog

The Full Guide to Google Keyword Planner


If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.

Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be). 

Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner! 

In Search [Episode 44]: Dealing with the Evolution of Featured Snippets


Featured Snippet aficionado, Nigel Stevens, joins us to discuss his outlook on the zero-position box!

  • What tips the scales when Google chooses content for its Featured Snippets?
  • How to use Featured Snippets to understand keyword intent
  • How should you structure your Featured Snippet strategy & what should you expect from it

Plus, we look at the whole nofollow attribute kerfuffle. What happened, what’s going on, and what to make of it all!

Why Does Google's Algorithm Keep Hitting YMYL Sites?!


No matter how many times Google denies it, we keep coming back to the idea that the search engine's broad core algorithm updates are targeting Your Money Your Life (YMYL) sites with a vengeance. It's a conversation that just won't die. With each new broad core algorithm update, we're left to wonder... is Google targeting YMYL sites? Is it not targeting YMYL sites? And if Google isn't targeting YMYL sites then why does it seem like it is?

And the reason for all of this is....

In Search [Episode 43]: Cultivating the Cornerstone of Success When Doing SEO at Scale


The legendary Stephan Spencer joins us to offer a truly holistic, if not downright spiritual look at doing SEO at scale and doing it successfully!

  • The role of team building when doing SEO at scale
  • How to find the right team for the right SEO tasks
  • The actions you can take to develop your SEO team the right way

Plus, subdomain leasing…. Are you kidding?!

SERP News: URLs Are Out, Breadcrumbs Are in (As Are Serious Changes to Google Ads)


Mobile continues to be the pied piper to desktop's SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of "close variants" to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its "Featured Snippet anchor highlights" beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too...

Welcome to the September edition of the SERP News covering the memorable month of August 2019!

In Search [Episode 42]: A Behind the Scenes Look at SEO Consultancy


Do not blink because we have the industry’s fastest and brightest here for you today… the one, the only Aleyda Solis will join us to talk all about SEO consultancy!

  • Why SEO consultants should specialize
  • How to build a healthy working relationship with SEO clients
  • How to bring true value to your clients

Plus, zero-click searches... are they really the end of the world? And no, Featured Snippets are not the great savior, so what is?

The Ultimate On-Page SEO Checklist


On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!

In Search [Episode 41]: Thinking about Your Blog from an SEO Perspective


Get ready and get set as Matthew Woodward joins us as we get into your blog’s performance.

  • How to decide on your blog’s identity & purpose (and find your niche)!
  • Being active & out there in order to find the right topics for your blog
  • Where and how does SEO fit into your blog’s success?

Plus, we take a data-filled look at Google’s core updates to see if they are really that much more impactful than your run-of-the-mill Google algorithm update.

One Giant Leap! How Google's Entity Understanding Has Advanced [Case Study]


How good is Google at understanding entities?

It's an important question since so much depends on exactly that, especially since Google now profiles sites (i.e., treats them as entities). While Google has some hangups when it comes to understanding entities, it's also made some giant leaps. 

Have a look at how Google is reaching deeper than ever into entities and why it might be on the verge of taking things to a whole new level.

In Search [Episode 40]: Optimizing Your Landing Pages for Google Ads Success!


The founder of Klientboost, Johnathan Dane, joins us to share his wisdom on how to optimize those landing pages for Google Ads!

  • How to set up your landing pages for optimal Google Ads performance
  • How to get users to click that CTA once they move from an ad to your site
  • Ad copy or landing page copy? Which is more important & how closely does ad and page content have to align?

Plus, how does Google know which health content is quality and which health content is quack?!

Exploring SERP Feature Strategy Success: Rank Ranger's SERP Feature Monitor


When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious 'People Also Ask' win? What keywords are more consistent and which are less consistent at bringing up Google's Video Box? Which sites win in the Top Stories carousels and what are the topics and stories that are propelling them?

Learn how you can use our fresh out of the oven SERP Features Monitor to help propel your SERP feature strategy and gain the deepest feature insights you've ever feasted your eyes on!

In Search [Episode 39]: What Goes into a Good SEO Webinar?


This week we have master webinar creator, Anton Shulke, the head of Video Content at SEMRush, who comes on to discuss SEO webinar creation:


  • Which guests make the best guests & how to handle difficult guests
  • Which webinar and video formats are the most engaging
  • What technical considerations are the most important when creating a webinar


Plus, we get into some tips for building SEO knowledge and insights!



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