As time has gone on, how we measure effective Google rankings has evolved. We're at one of those moments in time (again) where the ranking paradigm is changing/has changed. As you'll see, ranking above the fold is more important than ever. It's why we created a tool as part of our Beta Blitz SEO reporting initiative that tells you just that: Are you ranking above the fold or can no one see your site despite it ranking so well?
So then, why is ranking above the fold so important and how do you get there? The experts weigh in.
November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up in all-new places, hotel Local Packs become picture perfect, and AMP Stories get an advertising addition.
Things have changed so drastically in the world of SEO that we reached a tipping point that made us ask, how could we best serve the needs of the industry in this new world of search? So, we enhanced all sorts of reports to give you insights that would help you day in and day out. But it wasn't enough. It wasn't drastic. It didn't offer a new way to provide SEO insight, a way that matched this new
ranking environment. So we returned to the drawing board and came up with a set of new reports to track rank and site performance in all-new ways.
Now we're testing the waters in what we're calling Beta Blitz!
Keyword cannibalization is one of those SEO buzzwords that carries with it a certain myth and mythology. But behind the commonly held ethos of how keyword cannibalization is perceived lies a real problem that could impact your site and more importantly your bottom line. If you're wondering what keyword cannibalization is, what it's not, why it's a problem, and what you can do about it, then this post was written for you. If not, give it a read anyway, what do you have to lose?
Here we go, yet another month of all sorts of changes to the Google SERP and the features found on it! In the great month of October, we were privy to see Google start to roll-out its 20th birthday updates, the coming of an all-new way to hunt down the best hotel, and some more Google update action (yep, more updates... again). I've also got an exclusive look at the first set of data on the relatively new Explore Panels!