Rank Ranger Blog

Topical Authority Research - A Semantic SEO Strategy


There is a basic semantic SEO strategy that can help your site gain massive traffic.

That strategy is called topical authority.

This SEO paradigm shift is a result of search engines attempting to understand the meaning of search queries to bring the best results for those queries.

This has changed SEO as we know it. Instead of optimizing content around keywords, we should now focus on optimizing content around entire topics.

When we do that successfully we achieve topical authority.

But…

How do you actually research your chosen topic?

In this post, I’ll show you some clear actions you can take to easily understand how Google organizes entities in its Knowledge Graph so that you can design a semantic SEO strategy that could position you as the authority in your chosen topic.

Keywords vs Topics


Okay, so you’re getting into semantic SEO. Great idea.

In my last blog post, I explained what semantic search is. It’s now time to understand how to build a semantic SEO strategy.

In this post, I’ll get into the difference between keywords and topics and explain why focusing on topics could revolutionize your SEO and potentially bring you way more traffic. 

I don’t intend this post to be my final word on covering topics. It’s intended to be a general overview that will give you a solid understanding that you'll need to build content silos that get massive traffic.

What is Semantic Search? (Semantic SEO Basics)


We all feel it.

SEO has changed dramatically.

What used to work when I started out (when the world was still in black and white), is not working like it used to.

And, as the search engines evolve we SEOs have to evolve with it.

When trying to find answers, I discovered semantic SEO. 

I discovered that semantic search influences all of the SEO basics, including:
  • Keyword research
  • Search intent
  • Content creation
  • Site architecture
  • Internal linking
  • And more

In this blog post, I’ll be giving you an overview of semantic search. My goal is to give you a solid foundation to work with so that when you learn semantic SEO strategies you’ll understand why they work.


SEO Optimization for WordPress


WordPress is an excellent CRM-designed platform to help you optimize your content for SEO.

It's packed with up-to-the-minute tools that help users build, structure, and publish content while maintaining SEO.

But, building a site on WordPress alone won't put you on the top of search engines. There are many things you need to take into consideration if you want your website to rank high and boost relevant content for your audience.

In other words, when WordPress gives you the opportunity - you have to seize it.

To help you with this, we've curated the most effective tips for WordPress SEO. If you're ready to put in the work and bring your pages to the first page then let's get right into it.

Core Rank Tracking - A Local Enterprise SEO Tool


Picture this…

You’re running an SEO agency and you’ve just landed a big client.

How big?

We’re talking about a big franchise that has hundreds of locations country-wide.

Okay, so before you break out the champagne, you might want to think about a few issues first. I mean, how on earth are you going to manage the data or performance of so many locations?

Each location has its own SEO issues to deal with. Are you going to track each one separately? Can you imagine how cumbersome that would be?

Well, one of our brilliant brand ambassadors, Jenny Halasz, has been asking us for a solution to this problem for years. Our response?

Rank Ranger Core Rank Tracking.

In this post, I’ll show you how Core Rank Tracking:
  • Elegantly deals with the complexity of big business by giving you unlimited locations all in a single campaign
  • Allows you to create your own big database
  • Has no keyword limit
  • Allows you to easily filter your data to present it any way you need

SEO Trends - Part 7


After chasing after content, this month’s SEO trends roundup is finally here.

While compiling this roundup, I was really happy to discover some big-picture strategies that can help you integrate your SEO into an overall marketing strategy and some out-of-the-box thinking that can exponentially increase the value of your site, all while dispelling a myth or two.

In this post you’ll find:
  • How Customer Journey mapping can effectively help you understand the "conversation your prospects have with Google” so that you can easily see what intents you have overlooked
  • A profound paradigm shift that’ll help you avoid sudden traffic losses when Google updates its algorithms by treating your site as its own search engine
  • What Google updating their Quality Raters Guide means to your SEO, what you should do about it and what myths you should avoid

How to Identify and then Repurpose Old Blog Posts


If you’re in the writing world, you probably understand how challenging it is at times to come up with new and relevant topics.

Some blogs are so good that they can stand the test of time. But, behind those blogs is an idea, and ideas are bulletproof! So, next time you’re struggling to present your audience with something meaningful, consider scraping through your archives.

Careful, though - reusing old content is tricky and oftentimes, it can be like playing with a loaded business gun.

Stay tuned to learn how to identify and then repurpose old blog posts the right way!

Email Outreach Strategy (How to Improve Your Response and Win Rates)

"My email outreach sucks; I get absolutely no replies.”

I often get similar messages from outreach novices, and I want to say that I feel your pain. It takes a while for the results to come around, and most outreach opportunities don’t bring any partnerships until you form a relationship with a prospect.

If you can relate to this problem, let me share with you a few lessons I’ve learned throughout my experience on how to approach a prospect and actually get them interested in replying. Here is what we’ll be talking about:
  • How to find relevant outreach opportunities.
  • How to do personalization the right way.
  • What it takes to put together a winning follow-up.

7 On-Page SEO Tips to Enhance Your User Experience


On-page SEO is crucial for the success of any website. It doesn’t matter whether you’re working on an existing one or launching a new one - on-page SEO strategies apply to all websites.

On-page SEO optimization is a powerful tool that helps your site rank higher on Google. Not just that, it also adds more value and interaction from every visitor to your website; increases content quality, keyword targeting, and more.

However, nailing that on-page SEO is easier said than done, and we can start by saying that it’s all in the details.

In this blog post, we’ll focus on seven effective ways to improve your on-page SEO that also enhances user experience.

Understanding User Intent (Analyzing Multiple User Intents)


When creating content, understanding user intent is key.

Now as an SEO myself, I have been analyzing user intent for a while.

The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other words, search intent is far more complex than looking for informational, commercial, navigational, and transactional intent.

With that in mind…

In this post, I’ll show you how to easily spot some of the various user intents that appear on a Google SERP so that you can generate more traffic by targeting more users.

Title Tag Optimization - How to Deal With Google Changing Your Titles


Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.

This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.

In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:
  • All the changes Google is making to your page titles and descriptions
  • How to see if title changes affect your CTRs
  • If there is any impact on your rankings

Social Media and SEO (Your Complete Guide)


What’s the main benefit of SEO?

Simply put, SEO turns your website into an entity. This entity could eventually become your biggest business asset bringing in high-quality traffic to your business.

That said, let’s address the elephant in the room. SEO is not only competitive, but it’s also slow.

What’s more, the days of content farm and keyword stuffing are never coming back (thankfully).

So, how do you speed up your content marketing execution?

One of your best options is social media content promotion.

In this post, I’ll get into an easy four-step social media strategy that will help support your SEO content so that your content marketing can quickly get results.



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