Did you blink? Because if you did you may have missed Google's clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! How does it connect to the November 2019 Local Update?
We'll cover the latest update incarnation as well as changes and tests to the SERP that brought Google's travel domination to all-new levels, kicked Featured Snippet URLs out of the organic results, and gave recipe hunters one less reason to click on your site!
It's on. Welcome to the December edition of the SERP News!
How does Google differentiate between good and bad content?
Google is not merely adding up all the backlinks a site has and deeming it quality content once a certain quantity of links has been accumulated. Rather, all things considered, Google is doing a very good job profiling content. That is, Google is quite adept and knowing what good content looks and sounds like and what bad content looks and sounds like within a specific vertical.
Here's how they do it!
Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on.
The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But where do you start when doing keyword research? How do you find the most pertinent keywords and topics?
Here are the basics of how to do keyword research so that you can start the process of getting your web content on the right track!
Are you struggling to rank higher on Google even though you’ve double and triple-optimized everything under the sun? If you’ve mastered the content on your page the problem might be your off-page SEO... or lack of it. Let's get into what off-page SEO is and how can use it to bring your rankings up!
Another month... another series of changes to the SERP with far-reaching implications....but this month is special. This month Google says they've reached a breakthrough... and it's live on the SERP! On top of that, Google has dispensed a new set of enhancements aimed at making users salivate over Google Shopping. But wait, there's more! Google is giving you far more control over how your rich results appear on the SERP. And, of course, we'll get to a whole heap of changes to the SERP and its features!
This is the SERP News covering October 2019!
By now you've probably heard the news... over 50% of all Google searches do not result in a click! You've also probably heard things like this is the end of organic traffic and that Google is killing 'the website'. You may have even heard a few tips on how to handle this new age of the zero-click search. But between freaking out, blaming Google, and looking for the next organic SEO hack... we've missed the boat entirely.
It would be a bit braggadocious for me to say that I'm going to show you how to really handle zero-click searches and why most of the things you're hearing are a bit misguided....
That said, here's the real truth on how to handle zero-click searches and why a lot of what you're hearing doesn't pass muster.
So you've won a Featured Snippet on desktop, does that mean your URL shows within the zero-position box on mobile? How often does the URL that resides within a mobile Featured Snippet match the desktop URL? Is there even a desktop Featured Snippet? What is the likelihood that a Featured Snippet win on desktop equals a Featured Snippet win on mobile?
Here's a look at how often Google shows the same URL on desktop and on mobile.