On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.
Here's a list of 31 essential elements to check in order to get your on-page SEO right!
How good is Google at understanding entities?
It's an important question since so much depends on exactly that, especially since Google now profiles sites (i.e., treats them as entities). While Google has some hangups when it comes to understanding entities, it's also made some giant leaps.
Have a look at how Google is reaching deeper than ever into entities and why it might be on the verge of taking things to a whole new level.
When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious 'People Also Ask' win? What keywords are more consistent and which are less consistent at bringing up Google's Video Box? Which sites win in the Top Stories carousels and what are the topics and stories that are propelling them?
Learn how you can use our fresh out of the oven SERP Features Monitor to help propel your SERP feature strategy and gain the deepest feature insights you've ever feasted your eyes on!
What if I told you Google unleashed an algorithm update that pushed rank volatility to levels we haven't seen in years, fixed bugs that weren't really fixed while denying their cause only to have that cause accidentally revealed?! You'd think I was nuts, right? Well, that's pretty much what happened in July.
Throw a stream of changes to the Knowledge Panel, Featured Snippets, and Image Search into the mix and you have one absolutely wild month on the Google SERP!
Google has gotten really good at recognizing entities and how various entities relate to each other. There's no doubt about it. That said, how well can Google truly profile an entity? What happens when an entity has more than one profile? Is Google able to pick up on entity sub-profiles? What if someone is both an actor/actress and a director? What happens when a celebrity goes into politics? How does Google view the secondary profile of these entities?
Almost out of nowhere, Google unleashed one of the most volatile days in SEO history. July 18th, 2019, saw an unprecedented amount of rank fluctuations unlike the industry had seen for years. Yet, the unconfirmed algorithm update left as quickly as it came when rank fluctuations returned to normal levels on a dime.
It all begets the question: Who was impacted and what in the world just happened?
Here's a look at the data on Google's unconfirmed July 2019 algorithm update.