Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.
Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?
The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.
I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.
If you're using Google Keyword Planner to do keyword research, you might notice something strange. When searching for keyword volumes for certain terms, you might find there are simply no results.
Now, I’m not talking about obscure terms. I’m talking about terms that should get thousands of searches every month.
We tried performing searches for many random terms and many of them got no results.
After getting in touch with Barry Schwartz we discovered this…
Google Keyword Planner won’t show data for keywords that fall under its restricted content policies.
In this post, we'll cover what these policies are and how to do keyword research with Keyword Planner if you happen to be in certain niches.
There is no question that winning a SERP Feature is one of the most effective ways to increase your site’s SERP visibility. So, when Google rolled out Web Stories on May 1st we took it as a new SERP feature opportunity.
Since Web Stories offer big SEO opportunities, we felt we wanted to help you take advantage of this new format.
In response to this, we’re really excited to announce that Rank Ranger is now tracking Google Web Stories in our rank tracking suite.
In this post, I'll be sharing what Web Stories are and how they are now seamlessly integrated into Rank Ranger's software.
The digital world is growing at an alarming rate.
With each passing day, we find new and improved ways to grow our online businesses, such as off-page optimization.
One of the most effective ways to increase your online business is through backlinks.
In this beginner's guide to backlink tracking, I'll be sharing how to manage your backlinks effectively.
How do you do keyword research when creating new blog content?
Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…
As content creators, we are no longer Search Engine Optimizers.
In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.
Schema markup is one of the most underutilized aspects of SEO.
Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.
Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings.
This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.
As a marketer, it's important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are.
Wouldn't it be great if you had a 30, 000-foot view of your marketing campaign demonstrating where your brand stands in comparison to your competitors?
Hope no more, we just released a brand new metric designed to give you the big picture.
Share of Voice (SoV).
Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.
As much as you may not like the idea, you're eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.
Google's definition of a bounce is that it is a "single-page session."
What does that mean and how does it affect your site performance.
In this post, I'll be giving you everything you need to know about Bounce Rates and why you need to know it.
Many people want to get Rich results on the SERP, but don't know how to write the necessary structured data code. This article walks you through using our free structured data generator tool.
After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.
Where was the huge jump in sales we were expecting?
After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.
In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.
This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.