Rank Ranger Blog

In Search [Episode 17]: Influencer Marketing with an Eye on SEO

This week we speak to the internationally renowned Shane Barker all about influencer marketing and how it intertwines with SEO:
  • How influencer marketing can impact your SEO efforts
  • Engaging in meaningful influencer marketing all while staying entirely white hat
  • Staying on target with your influencer marketing for strong SEO

Plus, we weigh in on Google using CTR when looking to rank sites!

SERP News: Google Goes Heavy on Local Features & Steps Into Featured Snippet Controversy

The year kicked off with a slew of Featured Snippet changes and it now continues with Google, the search engine of search engines, adding some hefty elements to its local SERP features. As it has done so the search engine may have stepped into a bit of "Featured Snippet controversy" along the way.

Here is the March 2019 edition of the SERP News!

Quicker & Deeper Rank Ranger Local Pack Insights

What would our recent release of beta reports (or Beta Blitz as we refer to them) be without something crafted specifically for all you local SEO? That's rhetorical questions, by the way! Thus, I am quite happy to say that we have just released a new local SEO report to our Rank Insights Report! In simple terms, Rank Ranger is now offering quicker and deeper insights into your Local Pack performance!

Care for a tour?

In Search [Episode 16]: The Increasing Importance of Mobile Page Speed

In this, our 16th episode, we talked with Stephen Alemar and Russell Jeffrey of Duda all about site speed and mobile UX:

  • Why site speed and mobile UX are more important than ever!
  • Where does mobile page speed and UX sit on the SEO totem pole?
  • Has AMP faded out of relevancy? Was it ever really relevant?

What Is the Market Share of Featured Snippet URLs? [Study]

To what extent do URLs share a Featured Snippet? What happens when Google uses more than one URL inside a Featured Snippet? Is there one URL that dominates the zero position box? What happens when Google oscillates between more than two URLs - how much visibility does each URL get?

Based on the results of our last Featured Snippet study, which analyzed how often Google changes a URL inside of Featured Snippets, we wanted to know what the market share of a Featured Snippet URL looks like.

Here's what we found.

In Search [Episode 15]: Local SEO - Proximity, Reservations, & Voice Search Monetization!

This week we talked to the king of Local SEO SERP features the one and only Sergey Alakov!

  • What role does proximity play when optimizing for local intent?
  • Will Reserve with Google become a must for local businesses?
  • Why might local be the optimal way to monetize voice search?

Plus, where do the richest SEO insights lay, Google updates or the Quality Rater Guidelines?

In Search [Episode 14]: Entity Indexation and the Future of Google Search

This week SEO guru Cindy Krum joins the podcast to discuss how mobile-first indexing might have more to do with entities than mobile! Go deep into some heavy SEO theory as Cindy shares how Google's focus on entities changes everything from how Google crawls the web to how Google is creating a more universal understanding of entities!

SERP News: AMP Disappears Amidst Multiple Featured Snippet Changes

Welcome to an all-new year for the SERP News! To kick start 2019 Google gave us multiple changes to Featured Snippets while a bug has kicked AMP results off the mobile SERP! At the same time, we've added a new segment of local data to our SERP Feature Trackers that lets you see the scope of hotel Local Packs. Might I add that January also saw the first algorithm update of the year!

Let's dig in, shall we?

In Search [Episode 13]: How Small Brands Can Win the Keyword War!

This week the CEO of the ClickGiant SEO agency, Jerry Cahalan, comes on board to discuss keyword and content strategy for small and mid-sized brands:

  • What can these brands do to win the keyword war?
  • Where should their focus be?
  • How can small & mid-sized brands ensure their keyword research produces relevant content?
  • How do you best measure your progress here?

SERP Features in 2018 - How Stable Were They? [Study]

Whether you score or compete with SERP features, it behooves us to know how stable they are. How consistent is Google with its SERP feature showings? Which features tend to display at consistent levels from one month to the next? Which features are subject to heavy amounts of display fluctuations?

This is your comprehensive look at SERP feature stability, volatility, and consistency. This is your look at SERP feature fluctuations in 2018!

In Search [Episode 12]: How You Can Leverage Google's Local SERP Features

In this episode we talk to Brodie Clark and delve into how businesses can best take advantage of Google’s Local SERP features:

  • How can a business best leverage some of Google’s latest updates to the Local Panel and Local Pack? 
  • Should you opt-in to the message feature in the Local Panel? 
  • How can you capitalize on Google Posts and to what extent? 
  • How should brands go about product placement in the Local Panel? 
Also, we look at some new and exclusive data on hotel local packs!

How Often Does Google Change Featured Snippet URLs? [Study]

Scoring Featured Snippets is just one of those SEO topics that has become almost mythological. Getting your URL into a zero position box is the win of all wins. But while we're all talking about winning, Google is shifting URLs in and out of Featured Snippets much the way a disc jockey switches music tracks during a radio broadcast. This, of course, begs the question... how often does Google change URLs within its Featured Snippets?



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