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SEO Trends for 2021 - Part One


It seems like just yesterday when 2021 rolled in. Although it’s already March, we decided to reach out to SEO experts to pick their brains.

We wanted to know what SEO trends to look at for the rest of 2021.

Now you might be wondering…

What’s the point in creating another expert roundup?

I wanted to create a resource that will help you the reader really scale up your SEO for 2021 by understanding the emerging trends. A resource that will help you turn knowledge into actionable insights.

Without further ado, here are the emerging SEO trends for 2021 part one.

How to Run an Effective Link Building Campaign in Any Niche


Search engine rankings are an intensely competitive space.

Every brand wants to be on the coveted first page of the search engines. One of the essential factors to get you there are links.

Authoritative backlinks are a signal to search engines that your content can be trusted.

A strong link building strategy can help you gain trust and authority to jump to the top ranks on the search engine result pages (SERPs). Getting there is a gradual and sustained process, but you can create an excellent link profile with the right approach.

This guide will look at the importance of link building. We will also look at five effective link building strategies.

Announcing The SERPulator: A Free Meta Tags Preview Tool!


Having the perfect meta title and description, like a great book cover, are essential in getting users to continue to your website. They’re also a part of having a well-optimized page for Google to drool over. However, all too often the content that makes up a meta tag is truncated when it appears on the SERP. How can you hook users by your clever copy when it’s cut off before it even gets going? To keep your meta tag content crispy we’re happy to offer a free SEO tool, the SERPulator.

Here’s a quick look at what this SERP preview tool can do for your meta tags!

13 Step SEO Checklist for New Websites


Having worked in a small marketing agency, I’ve had the opportunity to work on many sites in many different industries. Seeing a site gaining traffic and eventually, organic conversions is a really rewarding experience.

However, there was one thing I never got to work on.

A brand new site.

When I finally got my hands on one I discovered…

It took ages to get any traction.

I discovered there are some concrete steps you can take that will set your site up for success.

Getting this right in the beginning, will substantially speed up your site’s progress and get you out of the sandbox as quickly as possible.

How to Use Google Trends for SEO


Google Trends is an excellent free tool that can be used to boost your SEO.

It shows you what people are thinking about throughout the world at a specific time. It can spot all types of events, ranging from local to global, small to big, and everything else.

This online research tool analyzes search data samples to measure user interest on various topics and presents it all as a graph.

Google Trends can also store tons of information from as far back as 2004. All this data is updated in real-time thanks to the expansion of the search giant back in 2015. 

Let’s learn more about Google Trends so that you can use it to its full potential and get the right insights for your customers and their interests.

How to Use Google Search Console to Improve Your Rankings

Google Search Console is a great rank tracking tool.

In fact...

Even though I use a paid rank tracker, I still start my rank tracking journey with Search Console.

The reason is...

Search Console gives me an inside scoop into how Google understands my blog posts (which is difficult to see when using a paid rank tracking tool.)

Using this data, I’ll make my first optimizations and then move over to my paid rank tracker for a more detailed analysis.

In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.

Google Advanced Search Guide


How well do you know Google search?

The question may have caught you off-guard, as you're likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you're done, right?

Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results have nothing to do with what you want to see.

What if there was a way for you to focus on the information you wanted while stripping away all the noise?

It's time for you to meet Google Advanced Search. When you finish reading this, you'll never look at Google the same way again.

Rank Tracking for Video SEO


It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

SERP Feature Rank Tracking


There is no question, SEO has changed dramatically over the last few years.

Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.

In that world, getting to the top of Google meant everything.

Fast forward a few years and Google Search is now filled with visually distracting SERP features that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.

In this post, I’ll show you how to use your rank tracker to find insights that will help improve your site’s traffic potential.

How to Create an SEO Dashboard


As an SEO, it’s crucial to understand how your campaigns are bringing your site sales.

To understand this, you must set up reporting dashboards that not only show how your site is performing but also help you to create a strategy to improve your sales moving forward.

The question is...

What metrics should you track?

Start with general sales data, and then work your way into more specific data. This structure will give you solid foundations for understanding your overall SEO sales strategy.

To help you do this, I’ll show you how to set up a marketing dashboard using a combination of Google Analytics and Google Search Console data.

How to Create Compelling Blog Content Based on Analytics Data



Important question. How many businesses have blogs and produce content?

Now, this follow-up question might be a little disturbing...

How many businesses actually track their content marketing success?

There is no question that effective tracking is crucial. I mean, would you run paid ads without knowing how effective your ads are? The same is true of your content marketing.

The problem is content marketing usually requires many steps before resulting in a sale. This makes it difficult to track. 

In this post, I'll show you some key Google Analytics reports that show you how well your content is doing. 


International and Search Engine Rank Tracking


Business owners often fight for every bit of Google traffic they can get. The problem is, with so many businesses going online, Google is becoming more competitive with each passing day.

However, there are two traffic sources that are all too often overlooked.
  • Traffic from search engines other than Google
  • Global traffic

What’s more, these traffic sources tend to be less competitive than the US Google traffic.

The question is should you take advantage of these traffic sources?

In this post, I’ll be looking at the global search engine market share to show you how much you could potentially expand your business. 



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