Rank Ranger Blog

The Complete Guide to ASO (App Store Optimization)


Apps are insanely popular. Since 2017, the number of apps developed and found in Google Play and the Apple App Store has grown massively. In fact, statistics suggest that there are at least 2.8 million apps out there!

With that many apps, there is bound to be serious competition no matter what vertical your app falls into. Given the saturation of apps, it can seem almost impossible for your app to stand out and entice people. Well, worry no more (or just a bit less) – there is a way to help your app thrive! The answer is called ASO or app store optimization.

Here is everything you need to know about ASO!

The September 2019 Core Update: What Happened & Who Did It Happen to?


On September 24th, Google sent forth its latest core algorithm update incarnation - the September 2019 Core Update. The third official algorithm update of 2019, like all other core updates, presented a unique set of ranking data at the niche level. More than that, a look at some of the site's impacted may shed some light on how Google looks at Your Money Your Life content.

Here's a look at what the data says about the September 2019 Core Update's size, scope, and overall impact!

SERP News: Another Core Update, Nofollow Hinting, & Starmageddon Hit the SERP!


Looking back at the Google SERP in September and all I can say is... Holy cow!

Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the nofollow attribute is no longer a directive, & original news reporting now ranks at the top of the SERP (or does it?)!

Throw in an overhaul to Google's Quality Rater Guidelines and... holy cow!

Here are the juicy details!

SEO Foundations: Getting Your Videos to Rank on YouTube


Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!

But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!

In Search [Episode 45]: Are We Thinking About SEO Automation the Wrong Way?!


This week we talk to the great Nati Elimelech, the CEO of SEO Israel, all about SEO automation:

  • Why you’re really not taking advantage of SEO automation as you should!
  • Who should be using SEO automation and when!
  • How to make sure you don’t go too far & get too lost in the world of SEO automation!

Plus, we explore Google’s new "original source” algorithm modification and the complications that arise from it!

The Full Guide to Google Keyword Planner


If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.

Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be). 

Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner! 

In Search [Episode 44]: Dealing with the Evolution of Featured Snippets


Featured Snippet aficionado, Nigel Stevens, joins us to discuss his outlook on the zero-position box!

  • What tips the scales when Google chooses content for its Featured Snippets?
  • How to use Featured Snippets to understand keyword intent
  • How should you structure your Featured Snippet strategy & what should you expect from it

Plus, we look at the whole nofollow attribute kerfuffle. What happened, what’s going on, and what to make of it all!

Why Does Google's Algorithm Keep Hitting YMYL Sites?!


No matter how many times Google denies it, we keep coming back to the idea that the search engine's broad core algorithm updates are targeting Your Money Your Life (YMYL) sites with a vengeance. It's a conversation that just won't die. With each new broad core algorithm update, we're left to wonder... is Google targeting YMYL sites? Is it not targeting YMYL sites? And if Google isn't targeting YMYL sites then why does it seem like it is?

And the reason for all of this is....

In Search [Episode 43]: Cultivating the Cornerstone of Success When Doing SEO at Scale


The legendary Stephan Spencer joins us to offer a truly holistic, if not downright spiritual look at doing SEO at scale and doing it successfully!

  • The role of team building when doing SEO at scale
  • How to find the right team for the right SEO tasks
  • The actions you can take to develop your SEO team the right way

Plus, subdomain leasing…. Are you kidding?!

SERP News: URLs Are Out, Breadcrumbs Are in (As Are Serious Changes to Google Ads)


Mobile continues to be the pied piper to desktop's SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of "close variants" to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its "Featured Snippet anchor highlights" beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too...

Welcome to the September edition of the SERP News covering the memorable month of August 2019!

In Search [Episode 42]: A Behind the Scenes Look at SEO Consultancy


Do not blink because we have the industry’s fastest and brightest here for you today… the one, the only Aleyda Solis will join us to talk all about SEO consultancy!

  • Why SEO consultants should specialize
  • How to build a healthy working relationship with SEO clients
  • How to bring true value to your clients

Plus, zero-click searches... are they really the end of the world? And no, Featured Snippets are not the great savior, so what is?

The Ultimate On-Page SEO Checklist


On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!



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