Apps are insanely popular. Since 2017, the number of apps developed and found in Google Play and the Apple App Store has grown massively. In fact, statistics suggest that there are at least 2.8 million apps out there!
With that many apps, there is bound to be serious competition no matter what vertical your app falls into. Given the saturation of apps, it can seem almost impossible for your app to stand out and entice people.
Well, worry no more (or just a bit less) – there is a way to help your app thrive! The answer is called ASO or app store optimization.
Here is everything you need to know about ASO!
On September 24th, Google sent forth its latest core algorithm update incarnation - the September 2019 Core Update. The third official algorithm update of 2019, like all other core updates, presented a unique set of ranking data at the niche level. More than that, a look at some of the site's impacted may shed some light on how Google looks at Your Money Your Life content.
Here's a look at what the data says about the September 2019 Core Update's size, scope, and overall impact!
Looking back at the Google SERP in September and all I can say is... Holy cow!
Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the nofollow attribute is no longer a directive, & original news reporting now ranks at the top of the SERP (or does it?)!
Throw in an overhaul to Google's Quality Rater Guidelines and... holy cow!
Here are the juicy details!
Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster.
Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!
But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!
If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.
Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be).
Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner!
No matter how many times Google denies it, we keep coming back to the idea that the search engine's broad core algorithm updates are targeting Your Money Your Life (YMYL) sites with a vengeance. It's a conversation that just won't die. With each new broad core algorithm update, we're left to wonder... is Google targeting YMYL sites? Is it not targeting YMYL sites? And if Google isn't targeting YMYL sites then why does it seem like it is?
And the reason for all of this is....
Mobile continues to be the pied piper to desktop's SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of "close variants" to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its "Featured Snippet anchor highlights" beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too...
Welcome to the September edition of the SERP News covering the memorable month of August 2019!
On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.
Here's a list of 31 essential elements to check in order to get your on-page SEO right!