Another month has come and gone and in some respects, the Google SERP is not what it once was. As April becomes a distant memory, the SERP is now a far more visual place with multiple search features showing display level increases. AMP also eked its way back into the news throughout April with a motley collection of announcements & updates. Of course, there were various spikes in rank fluctuations and a myriad of changes to a plethora of SERP features!
Ready to jump into the thick of it all?!
I'm on the hunt for user intent insights in 2019. I've resolved to make this year about going deep into intent and how Google handles it. Instead of getting into the finer points of user intent and Google's proficiency in meeting it on multiple levels, I'm going to showcase where it doesn't work. Meaning, while I generally think Google's increased ability to parse user intent and pick it apart is a fantastic step forward, it does not work universally. As Google offers users results that would satisfy any number of intents the search engine is going to increasingly be faced with the issue of not meeting any of them adequately.
Allow me to demonstrate.
Google's job listing search engine, Google for Jobs, has been around for a nice while at this point. Though, despite having spread to markets such as India and Japan, not much is known about how vast of a resource Google's job compilation database is. For job sites such as CareerBuilder, how big a traffic determent is Google's job SERP feature? For job seekers, how deep does this canyon of job listings go? Is the job depository growing or is it stagnant? Simply, what is the state of Google for Jobs?
Care to find out?
When Danny Sullivan recently tried to explain the difference between neural matching and RankBrain I was initially left scratching my head. I thought, why does this have to be so complicated? Couldn't the difference between neural matching and RankBrain be explained in a tangibly concrete well structured and "scaffolded" manner?
Yet another year has come and gone and with it one of the most dynamic years in SEO report and tool creation here at Rank Ranger. 2018 was all about offering you a new way to navigate search data. That meant we sat down and reflected on some of the things being said within the SEO community about where
search is heading and created an array of new tools to help your site flourish in a new
Without further adieu, here are the highlights from Rank Ranger's year in SEO & digital marketing reporting!
Well, the SERP is quiet no more as Google has confirmed its first algorithm update of 2019!
Of course, the news of the March SERP was more involved than just the latest incarnation of Google's broad core updates. The month saw multiple data shifts for multiple
image oriented SERP features (as well as some really interesting image search announcements/changes). With that was a pretty substantial increase in Featured Snippets in a wide variety of markets within Europe and beyond.
All things considered, I'd say March was the most intriguing month on the Google SERP 2019 has brought us thus far!