The year kicked off with a slew of Featured Snippet changes and it now continues with Google, the search engine of search engines, adding some hefty elements to its local SERP features. As it has done so the search engine may have stepped into a bit of "Featured Snippet controversy" along the way.
Here is the March 2019 edition of the SERP News!
What would our recent release of beta reports (or Beta Blitz as we refer to them) be without something crafted specifically for all you local SEO? That's rhetorical questions, by the way! Thus, I am quite happy to say that we have just released a new local SEO report to our Rank Insights Report! In simple terms, Rank Ranger is now offering quicker and deeper insights into your Local Pack performance!
Care for a tour?
To what extent do URLs share a Featured Snippet? What happens when Google uses more than one URL inside a Featured Snippet? Is there one URL that dominates the zero position box? What happens when Google oscillates between more than two URLs - how much visibility does each URL get?
Based on the results of our last Featured Snippet study, which analyzed how often Google changes a URL inside of Featured Snippets, we wanted to know what the market share of a Featured Snippet URL looks like.
Here's what we found.
This week SEO guru Cindy Krum joins the podcast to discuss how mobile-first indexing might have more to do with entities than mobile! Go deep into some heavy SEO theory as Cindy shares how Google's focus on entities changes everything from how Google crawls the web to how Google is creating a more universal understanding of entities!
Welcome to an all-new year for the SERP News! To kick start 2019 Google gave us multiple changes to Featured Snippets while a bug has kicked AMP results off the mobile SERP! At the same time, we've added a new segment of local data to our SERP Feature Trackers that lets you see the scope of hotel Local Packs. Might I add that January also saw the first algorithm update of the year!
Let's dig in, shall we?
Whether you score or compete with SERP features, it behooves us to know how stable they are. How consistent is Google with its SERP feature showings? Which features tend to display at consistent levels from one month to the next? Which features are subject to heavy amounts of display fluctuations?
This is your comprehensive look at SERP feature stability, volatility, and consistency. This is your look at SERP feature fluctuations in 2018!
Scoring Featured Snippets is just one of those SEO topics that has become almost mythological. Getting your URL into a zero position box is the win of all wins. But while we're all talking about winning, Google is shifting URLs in and out of Featured Snippets much the way a disc jockey switches music tracks during a radio broadcast. This, of course, begs the question... how often does Google change URLs within its Featured Snippets?