Rank Ranger Blog

In Search [Episode 38]: The World of SEO According to Barry Schwartz!


This week the brilliant, the magnificent, the noble, Barry Schwartz will talk SEO shop with us as we get into:

  • The state of the SEO industry according to Barry
  • The state of Google and its approach to search and the SEOs who optimize for search
  • The state of the man himself, we get into what it’s like to be Barry Schwartz!

Plus, is your SEO strategy playing right into Google’s hands?

Google's Ability to Understand Entity Sub-Profiles [Case Study]


Google has gotten really good at recognizing entities and how various entities relate to each other. There's no doubt about it. That said, how well can Google truly profile an entity? What happens when an entity has more than one profile? Is Google able to pick up on entity sub-profiles? What if someone is both an actor/actress and a director? What happens when a celebrity goes into politics? How does Google view the secondary profile of these entities?

In Search [Episode 37]: Creating Content in the Age of Google as a Discovery Engine


VP of Content Strategy at AimClear, the great Mark Traphagen will join us to talk about how Google’s shift to being a discovery engine changes the content landscape:

  • How does ‘search as a journey’ impact your content creation?
  • How can you develop a content strategy that aligns to Google’s tendency to guide users to a greater extent?
  • Why having a ‘content mindset’ is more important than ever & how to prioritize your content efforts in this new world of Google!

Plus, we pick apart the latest Google algorithm update, the unconfirmed July 2019 update, which as you shall see was quite… weird.

Google's July 2019 Algorithm Update: What Made the Rankings Go Wild?!


Almost out of nowhere, Google unleashed one of the most volatile days in SEO history. July 18th, 2019, saw an unprecedented amount of rank fluctuations unlike the industry had seen for years. Yet, the unconfirmed algorithm update left as quickly as it came when rank fluctuations returned to normal levels on a dime.

It all begets the question: Who was impacted and what in the world just happened?

Here's a look at the data on Google's unconfirmed July 2019 algorithm update.

In Search [Episode 36]: What's Stopping Your Site from Converting?


This week we speak to CRO specialist and table tennis champ Dave Hyman all about:


  • Which traffic sources convert at the highest rates?
  • Site speed, UI, UX… which technical elements can kill your conversions if not optimized correctly?
  • What tests to run and how to create surveys to ensure your conversion program is on the right track

Plus, we take a look at PageRank and links and why Google wants to move away from both.

How Technical Content Creators Can Leverage Google's SERP Features


Technical content and the how-to queries that bring this content to the SERP is the bread and butter of SERP features such as Featured Snippets, Related Questions, and Video Carousels. As a result, technical content creators should be very concerned about search, and in particular SERP features.

More than being concerned, they should know what SERP features to focus on and how to hone in on them!

Let's have at it then!

In Search [Episode 35]: Winning on Both YouTube and on the Google SERP!


This week we welcome video marketer extraordinaire, Itamar Blauer who comes on to share his expertise on:

  • Tips, tricks, and general advice when optimizing your videos
  • Breaking down video creation barriers
  • How to get your videos to rank well on both YouTube AND on the SERP

Plus, why you should start thinking of EVERYTHING from an entity perspective!

How to Perform an Advanced Content Gap Analysis with Rank Ranger


A true content gap analysis does much more than point to the keywords you either need to target or need to better optimize for. There is an endless number of deep insights that emerge from the woodwork when getting into the nitty-gritty of a content gap analysis.

Here are some advanced (if not out of the box) ways to utilize a content gap analysis!

In Search [Episode 34]: The Best Ways to Analyze Your SERP Competitors


This week we welcome Investing.com’s Igal Stolpner who joins us to shed light on search competition analysis:

  • How to know which competitors you should or should not focus on
  • How to qualitatively gauge a competitor’s threat level
  • How to be both innovative and effective when creating an SEO strategy based on your competition analysis

Plus, we look at how the length of Featured Snippets has changed and what that might mean for your site’s traffic!

SERP News: More Domain Diversity & Topic Layers on the SERP


Finally, a month of endless updates to the Google SERP! I've been complaining ever since 2019 began that Google has slowed down its production of changes, updates, and tests to the SERP. No more! June 2019 was a month for the ages with changes to domain diversity at the top of the SERP, additional layers of sub-topical information in all sorts of SERP features, and some good ol' updates to Google Ads!

And away we go with Google's whirlwind of SERP alterations made in June 2019!

In Search [Episode 33]: Fully Leveraging Google Posts (& Q&A Feature)


This week we are going local again with the most electric personality within the world of local SEO the great, the grand, the gifted Greg Gifford who comes to discuss:

  • From copy to images; how to optimize your Google Posts
  • How to use Google Posts to promote your business
  • What mistakes you should avoid when working with the Local Panel’s Q&A feature

Plus, we talk about the need for uniformity within the SEO industry.

Are Featured Snippets Getting Shorter? [Study]

It's always nice when theory meets reality. Not too long before I undertook the research for this study I wrote an article about why I thought Featured Snippets would be getting shorter. When I noticed that Google was throwing content barely a few hours old into Featured Snippets it seemed the content within them was a bit on the thin side. Thus, I took to analyzing 150 Featured Snippets to see if my anecdotal observation was correct.

Long story short, Featured Snippets are shorter... sort of.



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