Rank Ranger Blog

Keyword Research: Metrics that Matter (And When to Follow Your Gut)


When creating content with the goal of attracting traffic from Google, keyword research is a must.

Good keyword research will not only inform you what users are typing into Google, but it will also inform you what questions users want answered. Including answers to these questions in your content is the first step in creating high-performing content.

Find out, what numbers matter when performing research, and where you should trust your gut when it comes to creating content.

In Search [Episode 79]: Chasing Google's Algorithm & SERP Feature Trends


The great Dr. Pete joins the podcast to share his experiences and thoughts on analyzing Google's updates and SERP feature trends:

  • Why analyzing Google's algorithm updates are even more complex than many think
  • Why SERP feature trends play an important role in SEO
  • How to understand Google by looking at what's changing on the SERP and in the algorithm

Plus, we look at how effective Search as Journey really is and how it can improve dramatically!

What Building Brand Identity Means & What Actually Works


What is brand identity? Where does it come from? How do you build it? 

There's a lot that has been said about building brand identity. Unfortunately, a lot of it is just plain wrong. 

Here's my personal take on where real brand identity comes from and how the average company can build it in a lasting way. 

In Search [Episode 78]: Offering Your Clients SEO Metric That Instill Confidence


Steven Long joins the podcast to offer his insights on which SEO metrics make your clients feel secure (and to share some content wisdom as well):

  • What metrics should you be sending your clients?
  • How to smooth things over with new clients who have been burned by fake metrics
  • What works when creating content for a very niche local business?

Plus, Google's free product listings are putting the search engine between a rock and a hard place... here's why!

SERP News: Scroll-to-Text Featured Snippet Highlights Go Universal


This was one of my favorite months on the Google SERP. Not because the changes Google made "broke the way of the SEO industry." Rather, it's because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, the most innocuous changes to the Google SERP harbor the biggest impact. Such was the case on the June SERP.

Get ready, get set, here comes the July 2020 edition of the SERP News!

In Search [Episode 77]: A Fresh Take on FAQs for SEO


Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!

  • Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs?
  • How to craft your FAQs!
  • From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!

Plus, we look at CTR on the SERP when ranking above the fold vs below the fold!

Introducing Absolute Visibility: Pixel Rank Tracking & Better!


Is there was a way to give you a better sense of what ranking at a given position on a given SERP actually means?

After all, ranking #2 on a SERP with an ad at the top is not the same as ranking #2 on a SERP with a Featured Snippet, Video Box, and an ad at the top!

To help you better understand what your rankings really mean, we are pleased to introduce Absolute Visibility - pixel-based rank tracking without the problems of pixel-based rank tracking!

In Search [Episode 76]: Mining Google Patents for SEO Gems


SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search!

We get into:

  • How to approach a Google patent
  • Why the information within patents is incredibly important to doing SEO
  • What trends the patents have revealed about what Google is looking for

Plus, Google just released something that’s set to change the content landscape… here’s why top-level content will die a horrific death by the SERP!

The Difference between Ranking Above & Below the Fold (A CTR Study)


What does Click-Through Rate (CTR) look like above the fold versus below the fold? The question, being as good as it is, doesn't make it an easy one to answer. In fact, it's more than a little complicated. After all, you have to discount the first organic result being above the fold to a certain extent considering it's the first result folks see regardless of its "fold" status.

Complications aside, for the moment, let's explore what CTR is above and below the fold for sites on page one of the Google SERP!

In Search [Episode 75]: Creating High-Performing SEO Content


Yosef Silver, SEO and culinary expert, joins us to talk about creating that content that coveted content that ranks well, reads well, and shares well!

  • We’re getting into: Search-ability, shareability, and how to create content findable content that pops!
  • Tips and tricks for a content structure that engages
  • How to achieve content zen. Finding a good content balance

Plus, why refusing to look at content, the SERP, and SEO with fresh eyes is killing you.

What Is a Google Penalty and How to Recover


Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

In Search [Episode 74]:The Hidden World of Content Syndication for SEO Revealed!

This time we’re talking syndicated content and SEO with Alli Berry who knows the dark inner-workings of syndication!

We’ll get into:

  • Is content syndication right for your site? Is it even worth it?
  • What happens when your syndicates outrank you with your own content?!
  • Does Google do a good job handling syndication and what can you do when it doesn’t?

Plus, there’s so much to talk about as Google has officially invaded your site with text highlights! We’ll jump into all the drama from Google’s expanded use of scroll-to-text + highlight from the Featured Snippet.



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