Google SERP Features

Desktop SERP Features

- Jul 06, 2022

Australia (Google.com.au)

Ads (Top)

62.80

2.5274 (Day)

0.2988 (Month)

Ads (Bottom)

37.20

2.5274 (Day)

0.2988 (Month)

SiteLinks %

45.04

0.3986 (Day)

0.8832 (Month)

Related Questions %

58.29

0.2800 (Day)

2.4182 (Month)

Home Page Results %

18.77

0.2164 (Day)

6.4118 (Month)

Top Box %

80.04

0.1541 (Day)

1.3704 (Month)

Knowledge Panel %

7.50

0.1369 (Day)

0.1067 (Month)

Structured Snippets %

12.93

0.1085 (Day)

0.1806 (Month)

Hotels Pack %

0.55

0.0969 (Day)

0.2555 (Month)

Featured Snippet %

7.15

0.0775 (Day)

0.9879 (Month)

Ads (Avg.)

3.43

0.0507 (Day)

0.3972 (Month)

Image Thumbnail %

24.91

0.0487 (Day)

45.8251 (Month)

Desc. Length (Avg.)

149.55

0.0357 (Day)

0.4976 (Month)

Direct Answers %

11.67

0.0356 (Day)

0.3020 (Month)

Local Pack %

56.82

0.0276 (Day)

0.7104 (Month)

Related Search %

98.02

0.0269 (Day)

0.0711 (Month)

Twitter %

0.40

0.0167 (Day)

0.0490 (Month)

Things to do / Top Sights (Box) %

0.08

0.0064 (Day)

0.0048 (Month)

Top Stories (Box) %

0.31

0.0061 (Day)

0.0681 (Month)

Images (Box) %

14.21

0.0050 (Day)

0.8093 (Month)

Reviews %

35.90

0.0050 (Day)

1.0767 (Month)

Search Box %

0.07

0.0034 (Day)

0.0104 (Month)

Title Length (Avg.)

47.33

0.0028 (Day)

0.1807 (Month)

Video Thumbnail %

1.29

0.0012 (Day)

0.0500 (Month)

HTTPS (Avg.)

9.39

0.0012 (Day)

0.0692 (Month)

Learn more about each of the features on our Google SERP Features Visual Guide

SERP Insights