SEO Glossary > App indexing

App indexing

App indexing refers to the indexing of content contained in mobile apps by search engines. App indexing has enabled search engines to provide search results from within apps in addition to those from mobile or desktop websites. If the content the user searched for exists on an app which is installed on the user's smartphone, Google will present a "deep link" leading to that content. If the user doesn't have the app, Google will offer an install card for the app in the search results.

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