SEO Glossary > Backlinks (inlink, incoming link, inbound link)

Backlinks (inlink, incoming link, inbound link)


Backlinks are hyperlinks existing on a third party website, Website B, pointing to a web page on Website A. The source of the term backlinks may be in that in the early years of SEO it was common to offer to link to other websites and in return they would link back to your website. Backlinks are a factor, among many others, that search engines use to determine the quality and authority of websites and that influences the relative rank of that website in the search engine.

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