SEO Glossary > Black Hat SEO

Black Hat SEO

Black Hat SEO is the use of manipulative or deceptive practices to achieve a higher rank in search engines. Participating in link schemes, generating automatic content, and placing hidden text or links on web pages are a few examples of disapproved practices by Google. Websites practices black hat SEO techniques can be automatically demoted by algorithms such as Penguin or can have manual action taken against them by the search engine's quality team. Google and Bing have specified [certain practices] as being black hat.
Google Webmaster Guidelines
Bing Webmaster Guidelines

black hat