A citation is an online reference to your business' name, address & phone number (NAP) on a directory or 3rd party website. Citations are important for local SEO because Google uses citations to evaluate the authority of a local business. Citations, backlinks and reviews are central factors determining whether a business appears in a Google Local Pack and its position in Google's Local Finder. In order for citations to give an SEO boost, the NAP in the citations must be exactly the same as it is on the business' website and Google My Business (GMB) listing.
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