SEO Glossary > Doorway Page (aka Gateway Page)

Doorway Page (aka Gateway Page)

A doorway page is a web page which has been highly optimized for a keyword or several keywords with the aim of redirecting people onto another page. The redirecting action is sometimes automatic using a meta-refresh script or by tricking people into clicking on a link which leads them to the intended destination page. This is considered a misleading and prohibitted practice by search engines and websites caught doing this are heavily penalized or removed from the search engine's index. Doorway pages are also called gateway pages, jump pages and bridge pages.
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