SEO Glossary > Google Analytics Tracking Code

Google Analytics Tracking Code

A Google Analytics tracking code is a snippet of JavaScript that sends traffic data related to website visitor sessions to Google Analytics. The script snippet can either be added to the HTML of each page on a website or alternatively if the website is using a tag manager, the tracking script can be added there. The website owner can obtain the tracking code for their site after creating a property in their Google Analytics account.
How to set up Google Analytics tracking